Small Town Business with Erika McInerney

About Small Town Business with Erika McInerney

Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns? You’re in the right place. Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business. Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future. I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful. I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters. Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming. If you’re building a business in a small town (or thinking about it), this is your space. If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.

Publisher

Erika McInerney

Category

business · business · education

Language

en

Explicit

No

First episode

3 Nov 2022

Latest episode

13 Jul 2025

Latest episodes

34 episodes in the feed.

1. 

   13 Jul 2025

   Erika on ‘transition’

   Text me your thoughts If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get started on an exit strategy now. I think it’s never too early to plan for your future and some of these options have a long lead time. Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch. The Small Town Business Pod...

2. 

   29 Jun 2025

   31. Sara on ‘beyond solo’

   Sara Howard discusses transitioning from a solo copywriting career to building and managing Writers Australia, focusing on agency culture and future life stages in an interview with Erika McInerney.

3. 

   29 Jun 2025

   Sara on ‘beyond solo’

   Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits. While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture. Now she’s moved into a very different stage of her life as she and her husband...

Who has been a guest on Small Town Business with Erika McInerney

Names identified in recent episode analyses. Showing up to five guests.

• Sara Howard
• Simone Eyles
• Andy McCarthy
• Kate Toon
• Alex Thomas

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.8 / 5

23 ratings

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

60

Social presence

0

YouTube

0

Engagement

51

Contact Small Town Business with Erika McInerney

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.