The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
Smarter Building Materials Marketing
Claim This Podcastby Venveo
4.9(48 reviews)
296 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
52
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality38
Social0
YouTube76
Engagement90
Podcast Overview
The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
Language
🇺🇲
Publishing Since
8/13/2018
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52
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality38
Social0
YouTube76
Engagement90
6
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10
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excellent
Episode Length
26 minutes
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Recent Episodes
June 1, 2026
How a Seventh-Generation Lumber Dealer Markets for the Long Game
Host Zach Williams interviews Erin Plummer, CMO of Hancock Lumber, as she reveals how customer intimacy and strategic 'no's' drive long-term marketing success for a seventh-generation business.
May 26, 2026
How UFP Site-Built Is Bridging the Generational Gap in Building Materials
Host Beth interviews Mike Ellerbrook, Senior Vice President of UFP Site-Built, about bridging the generational gap in building materials by connecting with Gen Z and leveraging new systems for growth.
April 13, 2026
What the Solar Panel Playbook Can Teach You About Launching a New Product Category
What does it look like to bring an entirely new product category into residential construction? On this episode of Smarter Building Materials Marketing, Beth talks with Brian Sheng, Co-Founder and CEO of Aquaria, about building a company that delivers clean water to homes by harvesting it from the air. Brian shares how Aquaria found its first customers, why they positioned alongside solar and backup power to accelerate adoption, and what he has learned about balancing hands-on product experiences with AI-powered customer support.
296 total episodes available with 9 transcripts
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Frequently asked questions
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- What is Smarter Building Materials Marketing?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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