Smarter Together: Phase 5’s Market Research Podcast

About Smarter Together: Phase 5’s Market Research Podcast

Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.

Publisher

Phase 5

Category

business

Language

en

Explicit

No

First episode

22 Feb 2023

Latest episode

12 Nov 2024

Latest episodes

10 episodes in the feed.

1. 

   12 Nov 2024

   Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko

   Phase 5 partner Michael Dolenko and CMO Stephan Sigaud discuss the launch of Phase 5's new Brand & Communications practice, empowering businesses to communicate more effectively.

2. 

   16 Feb 2024

   Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm

   Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

3. 

   17 Oct 2023

   Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe

   Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

4. 

   15 Sept 2023

   Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac

   An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

5. 

   24 Jul 2023

   Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science

   Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

6. 

   3 May 2023

   Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley

   Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

7. 

   20 Apr 2023

   Episode 4- X4 Summit Highlights, Together with Andreas Noe

   Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

8. 

   27 Feb 2023

   Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh

   Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.

9. 

   22 Feb 2023

   Episode 1: Integrated UX and CX, Together with Stephan Sigaud

   Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.

10. 

    22 Feb 2023

    Episode 2: Intro to JTBD, Together with Steve Hansen

    Learn about Jobs to Be Done, an increasingly popular market research methodology.

Contact Smarter Together: Phase 5’s Market Research Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.