Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
254: Where enrolment momentum quietly stalls – 2/5
The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – The Reality
Your school tour may have been executed to perfection. Your prospective families may have driven home full of confidence that they've found "the one". What happens next is crucial. In the second episode of 'Turning confidence into enrolment momentum', Charlie explores how uncertainty builds through unclear next steps, disconnected handovers and weak follow-up, even when internal processes appear to be working. For school marketers, the challenge is recognising these small points of friction before they make the enrolment journey harder for families to continue.
Episode Links:
Engaging the next generation of school parents – McCrindle
Drivers of School Choice 2022 – Independent Schools Victoria
Independent Schools Snapshot 2026 – Independent Schools Australia
School Choice: A Research Report 2021 – Independent Schools Australia
What Parents Want: Key Findings 2025 – Independent Schools Queensland
Got more questions for Charlie and the team? You can ask them via the following:
Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate (https://www.imageseven.com.au/imaginate/).
24 Sept 2026
253: What actually moves enrolments forward – 1/5
The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – Orientation
More enquiries are not always the answer to an enrolment problem. In the first episode of 'Turning confidence into enrolment momentum', Charlie explores why interest and confidence do not automatically lead to commitment. He discusses the difference between generating demand and creating momentum, and why enrolment performance needs to be an institutional responsibility. For school marketers, the challenge is seeing where families hesitate and making the next step clear, timely and worth taking.
Episode Links:
Engaging the next generation of school parents – McCrindle (https://mccrindle.com.au/article/engaging-the-next-generation-of-school-parents/)
Drivers of School Choice 2022 – Independent Schools Victoria (https://is.vic.edu.au/research-post/drivers-of-school-choice/)
Independent Schools Snapshot 2026 – Independent Schools Australia (https://isa.edu.au/documents/snapshot-2025-edition-2/)
School Choice: A Research Report 2021 – Independent Schools Australia (https://isa.edu.au/documents/school-choice-survey-report/)
What Parents Want: Key Findings 2025 – Independent Schools Queensland (https://www.isq.qld.edu.au/publications-resources/posts/what-parents-want-2025/)
Got more questions for Charlie and the team? You can ask them via the following:
Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate (https://www.imageseven.com.au/imaginate/).
3 Sept 2026
252: Designing a brand parents can move through effortlessly – 5/5
The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Applied
In the final episode of 'Creating clarity parents can see and navigate', Charlie turns the series into a practical framework for school marketers. He explores why clarity starts with what parents need to understand, not what a school wants to show. Rather than relying on any single asset to do the work, the episode looks at how a connected brand experience can reduce effort, strengthen understanding and make the next step feel clearer.
In the next lecture, Charlie explores how to build on that clarity by turning parent confidence into enrolment momentum.
Episode Links:
Information Scent – Nielsen Norman Group
Design Systems vs Style Guides – Nielsen Norman Group
Design System 101 – Nielsen Norman Group
Top Information Architecture Mistakes – Nielsen Norman Group
Minimize Cognitive Load to Maximize Usability – Nielsen Norman Group
Got more questions or topics you would like to hear about for Charlie and the team? You can reach us via the following:
Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate (https://www.imageseven.com.au/imaginate/).
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
57
Social presence
0
YouTube
0
Engagement
81
Contact SMC: School Marketing and Communications
Guest appearances
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