by imageseven
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Language
🇺🇲
Publishing Since
7/9/2014
Email Addresses
1 available
Phone Numbers
0 available
April 3, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">School marketing and communications with Charlie Maughan and James Tindall</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla; mso-bidi-font-weight: bold;">In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.</span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <ul> <li class="MsoListParagraphCxSpFirst" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><a href= "https://www.youtube.com/watch?v=rvpD9e-wPBk"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">Sempre Forza Ferrari – Ferrari’s new campaign</span></a></li> <li class="MsoListParagraphCxSpMiddle" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><a href= "https://www.imageseven.com.au/school-marketing-how-to-develop-a-strong-tone-of-voice-for-your-school/"><span style="font-family: Dupla; mso-bidi-font-weight: bold;">How to develop a strong tone of voice for your school</span></a></li> <li class="MsoListParagraphCxSpLast" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><a href= "https://www.inspiredsm.com/2024-us-private-school-marcom-survey-report"><span style="font-family: Dupla; mso-bidi-font-weight: bold;">InspirED School Marketers U.S Private School MarCom Survey Report</span></a></li> </ul> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla;">Got more questions for Charlie and the team? You can ask them via the following:</span></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: Dupla;">Email:</span> <a href="mailto:[email protected]"><span style= "font-family: Dupla;">[email protected]</span></a></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span class="MsoHyperlink"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; text-decoration: none; text-underline: none;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span></span> <!--[endif]--><span style="font-family: Dupla;">Survey:</span> <a href="https://imageseven.typeform.com/to/VQIz0PXK"><span style= "font-family: Dupla;">imageseven.typeform.com</span></a></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to </span><a href= "https://www.imageseven.com.au/work-with-us/" target="_blank" rel= "noopener"><span style= "font-family: Dupla;">https://www.imageseven.com.au/work-with-us/</span></a></p>
March 6, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn</span></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”<span style= "mso-spacerun: yes;"> </span></span></p> <ul> <li class="MsoNormal" style="line-height: normal;"><a href= "https://www.marketingmag.com.au/featured/the-challenge-of-rising-online-advertising-costs-in-2025/" target="_blank" rel="noopener"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><span style= "mso-spacerun: yes;">The challenge of rising online advertising costs in 2025</span></span></a></li> <li class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><span style= "mso-spacerun: yes;"><a href= "https://www.famouscampaigns.com/2025/01/heinz-uk-drops-logo-zoning-in-on-perfect-food-pairings/" target="_blank" rel="noopener">Heinz UK drops logo – zoning in on perfect food pairings</a> </span></span></li> <li class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><span style= "mso-spacerun: yes;"><a href= "https://www.famouscampaigns.com/2025/02/tesco-drops-logo-from-bag/" target="_blank" rel="noopener">Tesco drops logo from bags</a> </span></span></li> </ul> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">· </span></span><span style="font-family: Dupla;">Got more questions for Charlie and the team? You can ask them via the following:</span></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: Dupla;">Email:</span> <a href="mailto:[email protected]"><span style= "font-family: Dupla;">[email protected]</span></a></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span class="MsoHyperlink"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; text-decoration: none; text-underline: none;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span></span> <!--[endif]--><span style="font-family: Dupla;">Survey:</span> <a href="https://imageseven.typeform.com/to/VQIz0PXK"><span style= "font-family: Dupla;">imageseven.typeform.com</span></a></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to </span><a href= "https://www.imageseven.com.au/work-with-us/" target="_blank" rel= "noopener"><span style= "font-family: Dupla;">https://www.imageseven.com.au/work-with-us/</span></a></p>
February 6, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla; mso-bidi-font-weight: bold;">In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX’s brand BRAT, and how to create a marketing brief like Charlie XCX.</span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <ul> <li class="MsoListParagraphCxSpFirst" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><a href= "https://www.bbc.com/news/articles/clyng762q4eo">What does Trump’s executive order mean for TikTok and who might buy it?</a></span></li> <li class="MsoListParagraphCxSpMiddle" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><a href= "https://www.creativebloq.com/design/fonts-typography/the-psychology-of-fonts-how-fonts-make-you-feel">The psychology of fonts: how fonts make you feel</a></span></li> <li class="MsoListParagraphCxSpLast" style= "text-indent: -18pt; line-height: normal;"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"><a href= "https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7282289864555773952-smFe/?utm_source=share&utm_medium=member_desktop">Charlie XCX’s brief for BRAT vs how a marketer would write it</a></span></li> </ul> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla;">Got more questions for Charlie and the team? You can ask them via the following:</span></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: Dupla;">Email:</span> <a href="mailto:[email protected]"><span style= "font-family: Dupla;">[email protected]</span></a></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span class="MsoHyperlink"><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; text-decoration: none; text-underline: none;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span></span> <!--[endif]--><span style="font-family: Dupla;">Survey:</span> <a href="https://imageseven.typeform.com/to/VQIz0PXK"><span style= "font-family: Dupla;">imageseven.typeform.com</span></a></p> <p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla;">Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to </span><a href= "https://www.imageseven.com.au/work-with-us/" target="_blank" rel= "noopener"><span style= "font-family: Dupla;">https://www.imageseven.com.au/work-with-us/</span></a></p>
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