by imageseven
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
Language
🇺🇲
Publishing Since
9/20/2019
Email Addresses
1 available
Phone Numbers
0 available
April 10, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-size: 10.5pt; font-family: Dupla;">School Marketing Journal with Brad Entwistle and Andrew Sculthorpe</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-size: 10.5pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.5pt; font-family: Dupla;">Parents are overwhelmed. Attention spans are shrinking. Yet schools keep sending newsletters and emails that are long, complex and unclear. At imageseven, we’ve seen communication cut-through deteriorate across the board. If they don’t adapt, schools risk becoming irrelevant to the very families they’re trying to engage. This episode, we explore a communication framework that helps Heads lead with clarity.</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-size: 10.5pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.5pt; font-family: Dupla;">Get in touch at</span> <span style="font-size: 10.5pt;"><a href= "mailto:[email protected]"><span style= "font-family: Dupla; color: windowtext; text-decoration: none; text-underline: none;"> [email protected]</span></a></span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> </p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> Episode links:</p> <ul> <li class="MsoListParagraphCxSpFirst" style= "text-indent: -18pt; line-height: normal;"><span style= "font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span style= "font-size: 10.0pt; font-family: Dupla;"><a href= "https://www.amazon.com.au/Smart-Brevity-Power-Saying-More/dp/1399809644">Smart Brevity – Book</a></span></li> <li class="MsoListParagraphCxSpMiddle" style= "text-indent: -18pt; line-height: normal;"><span style= "font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span style= "font-size: 10.0pt; font-family: Dupla;"><a href= "https://www.axios.com/newsletters">Axios newsletters</a></span></li> <li class="MsoListParagraphCxSpLast" style= "text-indent: -18pt; line-height: normal;"><span style= "font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"> <span style="mso-list: Ignore;"><span style= "font: 7.0pt 'Times New Roman';"><span style= "font-family: Symbol;"> </span></span> <span style= "font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span style= "font-size: 10.0pt; font-family: Dupla;"><a href= "https://youtu.be/NGy1o4jLkJc">Jim VandeHei at TEDxOshkosh</a></span></li> </ul>
April 3, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-size: 10.0pt; font-family: Dupla;">School Marketing Journal with Brad Entwistle and Andrew Sculthorpe</span><span style= "font-size: 10.0pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.0pt; font-family: Dupla;">In this episode, Brad and Scully continue the theme from last week by speaking on all things rebrands. The pair delve deeper into what a school’s rebrand entails, from visual identity to brand personality and promise. They then go on to discuss the different categories of a rebrand to help school Heads establish whether it’s right for your school and how to approach such an endeavour while ensuring your school’s health remains the priority.</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-size: 10.0pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.0pt; font-family: Dupla;">Get in touch at</span> <a href="mailto:[email protected]"><span style= "font-size: 10.0pt; font-family: Dupla; color: windowtext; text-decoration: none; text-underline: none;"> [email protected]</span></a></p>
March 27, 2025
<p class="MsoNormal" style="line-height: normal;"><span style= "font-size: 10.0pt; font-family: Dupla;">School Marketing Journal with Brad Entwistle and Andrew Sculthorpe</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-size: 10.0pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.0pt; font-family: Dupla;">When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it’s not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.</span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style= "font-size: 10.0pt; font-family: Dupla;"> </span></p> <p class="MsoNormal" style= "margin-bottom: 0cm; margin-top: 0cm; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-size: 10.0pt; font-family: Dupla;">Get in touch at</span> <a href="mailto:[email protected]"><span style= "font-size: 10.0pt; font-family: Dupla; color: windowtext; text-decoration: none; text-underline: none;"> [email protected]</span></a></p>
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