smj: school marketing journal

About smj: school marketing journal

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

Publisher

imageseven

Category

business · education

Language

en

Explicit

No

First episode

20 Sept 2019

Latest episode

17 Sept 2026

Latest episodes

260 episodes in the feed.

1. 

   17 Sept 2026

   259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet

   School Marketing Journal with Brad Entwistle, Dr David Willows and Suzette Parlevliet In this interview episode, Brad is joined by [YELLOW CAR] co-founders Dr David Willows and Suzette Parlevliet to examine what 30,000 accounts of school life reveal about students, parents and employees. They explore why relationships matter and how a lack of coherence can surface as student pressure, parent confusion and employee workload concerns. The challenge for school Heads is to listen beyond surveys, communicate the insights and align what the school promises with what its community experiences. Episode link: [YELLOW CAR] website Get in touch with [YELLOW CAR] - hello@yellowcar.io Get in touch at smj@imageseven.com.au

2. 

   10 Sept 2026

   258: Short-termism weakens trust

   School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why quick wins can borrow from future trust. They distinguish acting quickly from short-termism, where immediate pressure replaces a school's long-term strategic direction. The discussion explores why marketing that reassures leaders can unsettle parents, whose school choice can unfold over years rather than campaign cycles. The trio challenge Heads to maintain continuity through change and consider families' longer decision journey. Episode link: Reflection and Leadership Guide: Short-termism weakens trust Get in touch at smj@imageseven.com.au

3. 

   3 Sept 2026

   257: Turning strategy into action – Interview with Chris Post

   Brad Entwistle interviews Chris Post, Headmaster of The Boys' Latin School of Maryland, on transforming strategy into actionable school decisions through rigorous debate and focused alignment.

Who has been a guest on smj: school marketing journal

Names identified in recent episode analyses. Showing up to five guests.

• Chris Post
• Ros Curtis AM
• Alan Jones
• Tim Watson
• Graham Catt

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

89

Social presence

0

YouTube

0

Engagement

76

Contact smj: school marketing journal

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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• 

  SMC: School Marketing and Communications

• 

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• 

  The Enrollment Spectrum Podcast

• 

  Independent School Moonshot Podcast

• 

  Craig Groeschel Leadership Podcast

Questions about smj: school marketing journal