by Dayana Kibilds
Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.
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🇺🇲
Publishing Since
5/25/2023
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April 29, 2025
In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich. Maya shares how she tripled enrollment in a continuing education course by creating a more personalized email sequence—and how that tactic has since shaped how her the team approaches course promotion across the board. You’ll get the inside scoop on the structure, strategy, and psychology behind the emails that got real results.
April 15, 2025
Frostburg State University ran a game-changing billing and financial aid texting campaign that engaged 73% of admitted students and their parents—resulting in a 7% reduction in summer melt. In this episode, Kristin Miller, Recruitment Communication Manager at Frostburg State, shares how her team leveraged texting to create personal, stress-reducing conversations with students and families. She walks us through the steps to run a texting campaign, the unexpected benefits, and how texting is shaping future engagement efforts across campus. If you're looking for a way to build one-on-one relationships with families while saving staff time, this episode is a must-listen!
April 1, 2025
Most fundraisers accept a 1.5% response rate from direct mail as standard. But Brenda Turner? She used cold calls to push that number to a staggering 20%, securing four major donors from just 37 letters. Brenda, a certified fundraising executive with 16+ years of experience and nearly $1 billion raised, shares the exact tactic that made her outreach so effective. She breaks down her approach—from writing an “audacious” letter to making fearless follow-up calls—and explains why phone calls are an underutilized secret weapon in fundraising.
Mallory Willsea
Allison Turcio
Enrollify
Ardis Kadiu, Dr. JC Bonilla
John Azoni
Volt
The New York Times
NPR
David Senra
EAB
Harvard Business Review
Harvard Business Review
The New York Times
PJ Vogt
Simon Sinek
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