by Tara Claeys & Aubrey Bursch
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness.
Language
🇺🇲
Publishing Since
10/4/2023
Email Addresses
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April 23, 2025
<br /> In this powerful and heartfelt conversation, we’re joined by Jonathan Lee—coach, educator, mentor, and former independent school student and administrator—who shares his lived experience and offers a deeply insightful look at what true belonging looks like for students of color in independent schools.<br /> <br /> <br /> <br /> Jonathan doesn’t shy away from the hard truths, and we’re grateful for his honesty as he reflects on the past, challenges the present, and inspires hope for the future. From the admissions funnel to alumni engagement to internal marketing and data collection, Jonathan brings a holistic lens to the work of creating equitable, inclusive school communities.<br /> <br /> <br /> <br /> In this episode, we explore:<br /> <br /> <br /> <br /> <br /> * What schools often miss when trying to create belonging for students of color<br /> <br /> <br /> <br /> * How data (not just feelings) should guide DEI efforts<br /> <br /> <br /> <br /> * The powerful role alumni of color can play beyond donations<br /> <br /> <br /> <br /> * Why transparency is key in building trust with current and prospective families<br /> <br /> <br /> <br /> * How schools can use marketing more mindfully and authentically<br /> <br /> <br /> <br /> <br /> Mentioned in the episode:<br /> <br /> <br /> <br /> <br /> * Mission and Vision Website: <a href="https://www.bridginglegaciesacrosscampuses.org/mission">https://www.bridginglegaciesacrosscampuses.org/mission</a><br /> <br /> <br /> <br /> * How to submit a BIPOC Bio: <a href="https://forms.monday.com/forms/embed/429d081556ec25fd4248ac4e2088b50d?r=use1">https://forms.monday.com/forms/embed/429d081556ec25fd4248ac4e2088b50d?r=use1</a><br /> <br />
April 9, 2025
<br /> In this episode, we’re joined by the brilliant and always insightful Chuck English of English Marketing Works. Chuck has partnered with dozens of independent schools across the U.S. and Canada, helping them clarify their messaging, sharpen their marketing, and truly stand out in crowded markets.<br /> <br /> <br /> <br /> We loved this conversation because Chuck doesn’t just talk theory—he shares practical, real-world strategies schools can use to define what makes them unique and connect with families who value exactly what they offer.<br /> <br /> <br /> <br /> Tune in as we chat about:<br /> <br /> <br /> <br /> <br /> * Why differentiation is more important than ever in today’s competitive school landscape<br /> <br /> <br /> <br /> * The Jobs to Be Done framework and how it can help schools better understand what families are really looking for<br /> <br /> <br /> <br /> * The danger of trying to be everything to everyone—and how to avoid it<br /> <br /> <br /> <br /> * How differentiation can impact enrollment, fundraising, staff recruitment, and retention<br /> <br /> <br /> <br /> * What it means to be mindful and honest about who your school is (and isn’t)<br /> <br /> <br /> <br /> <br /> This episode is packed with wisdom, examples, and great reminders for school leaders and marketers alike. Whether you're in the thick of enrollment season or refining your strategic plan, you’ll walk away with plenty of ideas to bring back to your team.<br />
March 26, 2025
<br /> We’re bringing back one of our most insightful conversations with Devin Donaldson, a nonprofit development expert who has led record-breaking fundraising campaigns. This episode is packed with strategies to help schools and nonprofits maximize fundraising through peer-to-peer giving and giving days.<br /> <br /> <br /> <br /> Join us as we explore:<br /> <br /> <br /> <br /> <br /> * How peer-to-peer fundraising can expand your donor base and increase engagement.<br /> <br /> <br /> <br /> * The biggest mistakes organizations make with giving days—and how to avoid them.<br /> <br /> <br /> <br /> * Why donor communication and relationship-building are key to long-term fundraising success.<br /> <br /> <br /> <br /> <br /> If you want to learn how to make fundraising more effective and sustainable, this episode is full of actionable insights you won’t want to miss!<br />
Upgrade School Marketing
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Andrea Gribble
Vox Media Podcast Network
Mel Robbins
Hidden Brain, Shankar Vedantam
Tenderfoot TV
This American Life
The New York Times
NPR
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