So Get This - host John Gerzema and Libby Rodney (The Harris Poll) names the cultural shifts hiding in plain sight—the strange, data-backed behavioral changes that reveal what people want right now, even when they can't articulate it themselves. It's part dinner-party ammunition, part business wake-up call.
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The Faith Stack: Pizza to Pews, Holy Girl Walks, and Why Gen Z Is the Most Religious Generation in America
33% of Gen Z identifies as religious. Nearly double the rate of Boomers. New Harris Poll data just broke the secularization story everyone's been telling for thirty years. A hundred strangers showed up to pizza night before Mass in Greenwich Village. 150 women are praying the rosary on a hot girl walk through Central Park. Half a million people walked 500 miles across Spain this year, and a third of them were under 30. John and Libby unpack "The Faith Stack," why Gen Z is building a spiritual life as layered as the world they inherited, and what it means for brands still assuming this generation is secular.
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5 Oct 2026
AI Revolt & Romance: 142 Data Center Protests, Half of Gen Z Open to Dating AI, and the Love Story Your Brand Is Caught In
Americans are protesting data centers on Saturday and naming their chatbots on Sunday. 80% say AI is becoming a surveillance tool. Half of Gen Z is open to a romantic relationship with one. A fake deodorant brand built in an hour landed on the AI shelf ahead of companies with actual clinical trials. Based on new research they just presented at the Forbes CMO Summit, John and Libby unpack why your customer is revolting against AI and falling for it at the same time, and what it means for every brand caught in between.
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31 Aug 2026
Pet Priority Economy: Blueberry Puppy Facials, Digitized Pet Consciousness, and the Most Recession-Proof Spending in America
40% of Americans would rather have a pet than a child. A quarter of young owners are skipping their own doctor to pay for their animal's care. John and Libby dig into how a generation priced out of traditional family life built a new one and why every industry from luxury fashion to real estate is reshaping around it.
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17 Aug 2026
Bet Your Life: Three Million New Bettors, $64 Million on Jesus, and the Gamblification of Everything
Half of young Americans say being able to bet on the news makes the news more interesting. Kalshi just outpaced DraftKings and FanDuel combined. John and Libby unpack how prediction markets escaped sports and started pricing every uncertainty in American life.
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3 Aug 2026
Grief Hikes, Grocery Buddies, and Why Asking for Help Is Secretly a Gift
Laid-off tech workers are hiking their grief uphill, together. Strangers are covering each other's grocery bills. Young people are throwing parties to do their taxes. John and Libby unpack The Helper's High and the stat behind it: 91% of Americans say helping others is how they build their own hope, which flips everything we believe about asking. The ask was never a withdrawal. It was always a gift, for both people. So why are we so terrible at giving it?
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20 Jul 2026
Disappearing Pride Logos, the Silent Boycott, and the Loyalty Divorce
Breaking up is not so hard to do, particularly with consumers and brands. Every relationship has a test: not how it looks when things are easy, but what happens when they're not. This year, that test is playing out between brands and their most loyal customers and quietly, a lot of them are failing it. In a challenging economy consumers are thinking hard about what stays a must buy and where they can trade down or out. One in four Gen Z is LGBTQ+, 71% will pay more for brands that show up for them, and 70% stay loyal even when budgets get tight. The catch? When the relationship breaks, there's no fight, no ultimatum — they just go quiet and move on. This episode unpacks why commitment, not perfection, is what actually earns loyalty for life, and why the breakup nobody sees coming is the one that costs the most.
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6 Jul 2026
Billionaire Backlash: Trolling the Rich, Wealth Caps, and a Generation Locked Out
As Elon Musk closes in on becoming the world's first trillionaire, wealth has drifted so far out of reach that Americans can't fight it the normal way, so they've started to troll it. A mayor announced a tax from the sidewalk outside a billionaire's $238 million penthouse. A movie star walked the Met Gala in a gown titled "The One Percent." On May Day, three thousand protests marched under one banner: "Workers Over Billionaires." Trolling is what you do when the thing you resent feels too big to touch and too far to reach. 71% of Gen Z now want a legal cap on how rich a person can get. John and Libby unpack Billionaire Backlash and what it means for every brand still selling status.
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22 Jun 2026
Bitcoin Down Payments, Frozen Markets, and the Death of Starter Homes
Fannie Mae just accepted its first crypto-collateralized mortgage. 75% of Americans say starter homes are priced like luxury homes. And most Americans say the housing market feels frozen, buyers and sellers waiting each other out. John and Libby unpack why nobody's moving and why an entire generation is rewriting the rules of who you buy a home with.
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8 Jun 2026
Wrestling Dates, Supper Clubs, and the Death of the Swipe
Hundreds of Gen Z singles showed up to a Brooklyn warehouse to wrestle strangers for a first date. Meanwhile, Bumble has lost 90% of its market value, and 77% of singles say dating apps feel more like a marketplace than a love story. So what actually replaces the swipe? In this episode, we unpack "Love Off Script" — the full-scale reinvention of how people meet, why the date itself costs more than the app subscription, and what every brand with a physical space needs to understand about being in the matchmaking business whether they signed up for it or not.
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25 May 2026
Rampant AI Washing, Ghosted Workers, and What's Next
81% of business leaders admit most companies in their industry are faking their AI readiness. Meanwhile, 68% of workers are navigating the biggest economic shift of their lifetime completely alone. John and Libby dig into the dangerous silence between boardrooms and break rooms and find a surprising 83% consensus on what comes next that nobody's acting on yet.
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11 May 2026
Sleep Away Camp Trash Clubs and Smoking Mobs
Why IRL: Intimate, Random, Life Experiences Are Bringing Humans Back to Life.
What happens when the first fully digital generation decides screens aren't enough and starts paying $800 to sleep in a cabin with strangers just to make a real friend? Humans are sprinting back toward each other — and toward friction, mess, and absurdity — as a form of resistance and relief. Now we need to understand what that means for every business still optimizing for convenience. This episode unpacks Peak Human, why an 84-year-old man inviting strangers to smoke cigarettes with him went viral, and what every brand needs to protect before they automate it away.
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27 Apr 2026
Ozempic, Doomscrolling, and the Death of the Craving
What if GLP 1s just turned off the engine that powers billions of dollars in consumer spending? GLP-1s were supposed to be about weight loss — but people keep using one word to describe what they actually feel: quieter. Less food noise. Less doomscrolling. Less drinking. Less wanting. When 54% of Millennials are taking or considering a drug that dials down desire itself, that's not a wellness trend, that's a cultural wave. And when the craving stops at scale, every industry built on impulse and compulsion has an existential problem. This episode unpacks the Great Quiet and what every business selling noise needs to be thinking about right now.
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13 Apr 2026
AI Boyfriends, AI Cafés, and a Chatbot Breakup
A man got his heart broken by an AI bot that was literally designed to agree with him. He's not alone — there are 54,000 people in a Reddit community called "My Boyfriend Is AI." And recently the world's first AI dating café opened in NYC with a waitlist. In this episode, we explore the Attachment Economy: how AI moved from answering your questions to capturing your heart, and what it means for every brand still competing for something that used to be called loyalty.
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1 Apr 2026
Witches, Lottery, and Logic
What if buying a $500 spell on Etsy is the most rational financial decision a young person can make? What happens when you've done everything by the book and still can't afford the rent? The systems have stopped working, and young people are turning to witches for hope, thankfully, over nihilism. Now, we need to understand what that means for marketers. This episode unpacks the age of Lottery Over Logic and why 4 in 10 young Americans are consulting witches for major financial decisions and what every business selling logic needs to be thinking about right now.
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2 Feb 2026
So, Get This ... Coming Soon!
So, Get This — Hosts John Gerzema and Libby Rodney (The Harris Poll) will share unexpected and uncomfortable insights you need to hear. Each episode will break down new cultural insights grounded in research that forces you to rethink what you thought you knew.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
5 ratings
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