So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.
Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.
Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.
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If a waiter asks me whether Diet Pepsi is okay, the answer is no, and it's never been okay. This week I dig into why a soft drink earned that kind of loyalty, from a bottle designed in my hometown of Terre Haute to the McDonald's straw, and what small business owners can borrow from it.
In this episode:
My two Coca-Cola connections, and the 1915 challenge behind the contour bottle
Why real loyalty means your customer stopped shopping around
"Just for the taste of it" and leading with what your client gets
McDonald's, the wider straw, and brand as the full experience
Dirty soda shops and loyalty through customization
Three ways to build brand loyalty: be consistent, give your offer a name, and ask
Good Company: Twisters Soda Bar, which grew from a farmers market booth to four Indiana stores
Show notes: kelliwhitephotography.com (https://kelliwhitephotography.com/?p=5296)
Work with me: Ways to work together (https://kelliwhitephotography.com/ways-to-work-together)
Say hi on Instagram: @kelliwhitecreative (https://www.instagram.com/kelliwhitecreative/)
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20 Oct 2026
8: My Tech Stack
This week I'm walking through my small business tech stack: the tools I use to run my photo, video and content business, grouped by the job they do, plus the AI tools I actually lean on and where I still do things by hand. There's one affiliate link in here (with a discount for you), and the rest are tools I've enjoyed over 10 years in business. Take what fits the way you work!
In this episode:
The three questions a tool has to answer before it earns a spot
My August software spending review, and why I keep my stack small on purpose
Recording and editing with GarageBand, Descript and voice notes
Publishing with Acast, WordPress, Showit and Flodesk, and why email is the audience you own
Why I mostly post to social in the moment
Running the business: Dubsado, QuickBooks, Asana, Canva and Claude Design
Photo and video: Lightroom and Imagen
The AI tools I use, including the podcast pipeline skill behind this show
Where to start if you're building your stack from scratch
Good Company: Roberts Camera in downtown Indianapolis
Links:
Show notes with every tool and link (plus my Flodesk discount): kelliwhitephotography.com (https://kelliwhitephotography.com/?p=5287)
Free 5 AI Prompts: grab them here (https://kelliwhite.myflodesk.com/gredwlncvb)
Free AI search checklist: get the checklist (https://kelliwhite.myflodesk.com/aichecklist)
Work with me: kelliwhitephotography.com/ways-to-work-together (https://kelliwhitephotography.com/ways-to-work-together)
Say hi on Instagram: @kelliwhitecreative (https://www.instagram.com/kelliwhitecreative)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
13 Oct 2026
7: Hosting a Branded Event or Retreat
A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.
In this episode:
Start with who it is for and what they walk away with
Why you should not do everything yourself, and who to hand things to
Planning for different needs, from accessibility to non-alcoholic options
Travel, logistics and communication
Small group dynamics at retreats
Sponsors and deliverables
A what-could-go-wrong list
Good Company: Dull's Tree Farm in Thorntown, Indiana
Show notes: https://kelliwhitephotography.com/?p=5281 (https://kelliwhitephotography.com/?p=5281)
Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: https://kelliwhitephotography.com/ways-to-work-together (https://kelliwhitephotography.com/ways-to-work-together)
Find me on Instagram: @kelliwhitecreative (https://www.instagram.com/kelliwhitecreative/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
6 Oct 2026
6: Confident on Camera
If you've been waiting to feel "ready" before you book brand photos or start showing up on camera, this one's for you. I'm walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.
In this episode:
Five questions to answer before you book a brand session
Looking your best and still looking like yourself
What to wear (and what to skip on video)
What a session with me looks like, start to finish
Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day
A simple prep timeline for the weeks before your session
Good Company: Long's Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports
Show notes: https://kelliwhitephotography.com/?p=5271 (https://kelliwhitephotography.com/?p=5271)
What to wear for brand photos: https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/ (https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/)
Work with me: https://kelliwhitephotography.com/ways-to-work-together (https://kelliwhitephotography.com/ways-to-work-together)
Say hi on Instagram: @kelliwhitecreative
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29 Sept 2026
5: Will your Business Show Up in AI Search?
Tips for Helping Your Business Get Found with AI Search
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22 Sept 2026
4: Brand Experience in NYC
Highlighting some of my favorite experiences from my trip to NYC
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15 Sept 2026
3: Buying Back Time with AI
Save Time, Repurposing Your Content, CORE Prompts
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15 Sept 2026
2: Making the Most of Your Content
Using Content From Your Brand Session
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15 Sept 2026
1: Welcome to So On Brand
Who What Where When
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3 Sept 2026
So On Brand - Trailer
Announcing So On Brand
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