Social Pulse Podcast: Real Conversations with Top Social Media Marketers

About Social Pulse Podcast: Real Conversations with Top Social Media Marketers

Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey. Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand. Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth. Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes. If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.

Publisher

Agorapulse

Category

business

Language

en

Explicit

No

First episode

26 Jun 2025

Latest episode

4 Dec 2025

Latest episodes

18 episodes in the feed.

1. 

   4 Dec 2025

   The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling

   Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well. That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach. Social Pulse Podcast host Mike Allton asked Marley Jaxx about: 🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval. 🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints. 🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content. Learn more about Marley Jaxx Connect with Marley Jaxx on LinkedIn Connect with Marley Jaxx on Youtube Connect with Marley Jaxx on Instagram Resources & Brands mentioned in this episode Jaxx Productions Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo DocuStunt strategy Manhattan Film Festival LA Documentary Film Festival Guy Kawasaki Canva McDonald's Target Walmart Nike Budweiser Jake from State Farm T-Mobile Mr. Beast Mark Rober CapCut ChatGPT Upwork Fiverr Adobe Premier Pro Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

2. 

   21 Nov 2025

   Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands

   Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges. Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity. Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about: 🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season 🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages 🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns Learn more about Amanda Lahn-Boyer Connect with ⁠Amanda Lahn-Boyer on LinkedIn⁠ Resources & Brands mentioned in this episode ⁠FunPlex amusement centers⁠ Learn more about Agorapulse with a ⁠free demo⁠ 🧡 ⁠Mount Laurel⁠ ⁠East Hanover⁠ ⁠Funplex After Dark⁠ ⁠IAAPA⁠ ⁠CapCut⁠ ⁠Visit Philly⁠ ⁠Visit New Jersey⁠ ⁠Social Media Day Philadelphia⁠ ⁠Funplex Social Channels⁠ Show Notes & Transcript: ⁠https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands⁠ Brought to you by ⁠Agorapulse⁠: the #1 rated social media management solution. ⁠Follow Agorapulse on LinkedIn⁠. Produced and Hosted by ⁠Mike Allton⁠, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

3. 

   29 Oct 2025

   The Introvert's Guide to Standing Out While Staying Employed

   Do you feel like you're invisible in your organization while watching your more outgoing colleagues get all the recognition and opportunities? You're working just as hard, delivering great results, but somehow you're always overlooked for promotions, speaking opportunities, or that next big project. Maybe you've been told you need to "put yourself out there more" but the thought of networking events and self-promotion makes your skin crawl. Here's the truth: being an introvert in the social media and marketing world doesn't have to be a career limitation—it can actually be your secret weapon. That's exactly what today's guest, Goldie Chan, is here to help us understand. Goldie is the founder of Warm Robots, a personal branding consultancy, and the author of "Personal Branding for Introverts." As a LinkedIn Top Voice with over 97,000 followers, she's built one of the most recognizable personal brands on the platform while helping countless introverted professionals do the same. Goldie became a pioneer in LinkedIn video content when the feature was still in beta, and she's navigated building her authentic personal brand through life's biggest challenges, including a very public cancer journey, proving that vulnerability and authenticity are actually superpowers in the digital age. Social Pulse Podcast host Mike Allton asked Goldie Chan about: 🧡 Authentic authority building - How introverts can leverage their natural strengths to build credibility and influence without feeling fake or overwhelmed. 🧡 Strategic vulnerability in content - When and how to share personal challenges professionally to deepen audience connection and trust. 🧡 Intrapreneur success strategies - Practical approaches for building your personal brand while working full-time without creating conflicts with your employer. Learn more about Goldie Chan Connect with Goldie Chan on LinkedIn Connect with Goldie Chan on Instagram Resources & Brands mentioned in this episode Warm Robots Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Allego Blab Periscope Evernote Social Media Hat Adobe Acrobat's AI assistant Gemini Personal Branding for Introverts Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

4. 

   23 Sept 2025

   Record Once, Dominate Everywhere: How AI Video Editing Transforms One Interview Into Dozens of Social Assets

   Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You're not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel – always running but never quite keeping up with the pace that today's social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload? That's exactly what our guest today has mastered. Lisana Chacón is a marketing and social media specialist at Pictory who has revolutionized her content strategy by perfecting the "record once, reuse everywhere" approach. As Brand Content & Social Media Manager at Pictory, she's not just talking theory – she's living it every day, maintaining a steady flow of content across LinkedIn (including her newsletter), YouTube Shorts, and the company blog. With extensive experience leading teams through product launches and marketplace expansions across the US, Europe, and Australia, plus her recent focus on emerging tech partnerships with blockchain and AI companies, Lisana brings both strategic vision and hands-on expertise to help you transform your content creation process forever. Social Pulse Podcast host Mike Allton asked Lisana Chacón about: 🧡 Rapid Content Multiplication - How her interview-to-shorts workflow uses AI to extract 15-60 second highlights and transform one recording into dozens of polished social media assets. 🧡 Cross-Platform Distribution Strategy - The specific tactics for adapting single-source content to perform optimally across LinkedIn feeds, newsletters, YouTube Shorts, and blog posts. 🧡 AI-Powered Editing Efficiency - How Pictory's "Edit video using text" feature and auto-captioning capabilities create professional content at scale without sacrificing quality or brand consistency. Learn more about Lisana Chacón Connect with Lisana Chacón on LinkedIn Resources & Brands mentioned in this episode Pictory Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Subscribe to Lisana Chacón Blogpost Pictory Blog AI Hat Podcast Vikram Chalana Claude ChatGPT Creating the Perfect Brand Kit: Your Ultimate Guide to Brand Kits Pictory's CREDO Social Media on Autopilot: How to Reduce Your Workload With Agorapulse’s Automation Tools Gemini Creating a Custom GPT Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-ai-video-editing-transforms-one-interview-into-a-dozen-social-assets Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

5. 

   9 Sept 2025

   From "No Budget" to "Yes Please": How to Sell Social Strategy Internally

   How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive opportunities to connect with customers and drive real business results. That's exactly what our guest today is here to help you solve. Jack Appleby has spent six years in the social media marketing trenches before founding How To Hoop Forever and becoming the voice behind Future Social, a weekly newsletter that helps thousands of social media professionals navigate the industry's most complex challenges. Jack has been a keynote speaker at major marketing events and has made a name for himself by tackling the unspoken skills that separate good social media managers from the ones who consistently get their strategies approved and funded. Social Pulse Podcast host Mike Allton asked Jack Appleby about: 🧡 Strategic positioning techniques - How to frame social media initiatives as essential business investments rather than marketing expenses that executives can easily cut. 🧡 Executive communication secrets - The specific language, metrics, and presentation approaches that turn skeptical leaders into your biggest advocates for social strategy. 🧡 Budget-proof proposal frameworks - How to structure your strategic recommendations so they're impossible to ignore and nearly impossible to reject. Learn more about Jack Appleby Connect with Jack Appleby on LinkedIn Resources & Brands mentioned in this episode How to Hoop Forever Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Future Social Dying Light DC Comics WBR Stake Social Pulse Podcast on Apple Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

6. 

   1 Sept 2025

   The Science of Social Virality: Why Most LinkedIn Advice is Wrong

   Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the "expert" advice - posting at optimal times, using hashtags, engaging with comments - yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone. That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would do - he reverse-engineered LinkedIn's algorithm from the ground up. Christopher Penn is an authority on analytics, digital marketing, and artificial intelligence, co-founder and Chief Data Scientist at Trust Insights, best-selling author of 9 books with over 750,000 copies sold worldwide, and an IBM Champion who has shaped four key fields in the marketing industry, including AI adoption in marketing. Social Pulse Podcast host Mike Allton asked Christopher Penn about: 🧡 Algorithm Reverse Engineering - How Christopher used data science techniques to uncover the real factors driving LinkedIn's algorithm, not the surface-level advice most marketers follow. 🧡 Viral Content Formula - The specific technical elements and mathematical patterns that actually determine whether content gets distributed widely on LinkedIn versus getting buried. 🧡 Data-Driven Strategy Implementation - How to apply Christopher's research findings to create a systematic approach for improving your LinkedIn reach and engagement using measurable tactics. Learn more about Christopher Penn Connect with Christopher Penn on LinkedIn Resources & Brands mentioned in this episode Trust Insights The Unofficial LinkedIn Algorithm Guide for Marketers Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo LinkedIn engineering LinkedIn engineering blog KDD NeurIPS (Neural Information Processing Systems) ACM Google Gemini Google Notebook LM Anne Popolizio Sales Navigator Analytics for Marketers Feedly Google Colab Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-science-of-social-virality-why-most-linkedin-advice-is-wrong Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

7. 

   19 Aug 2025

   Data-Driven Creativity: How Top Hospitality Brands Balance Art and Analytics

   In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, AND delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void. That's why we're thrilled to welcome LaRhonda Strong to the show today. As a dynamic hospitality marketing leader with over a decade of experience driving brand growth across multiple properties, LaRhonda has mastered the delicate balance between creative storytelling and data-driven results. Currently overseeing marketing for a multi-property portfolio at Peachtree Group Hospitality Management, she brings invaluable insights on building integrated campaigns that don't just look good, but actually convert. A proud Howard University alum and committed mentor, LaRhonda represents the best of what strategic hospitality marketing can achieve. Social Pulse Podcast host Mike Allton asked LaRhonda Strong about: 🟣Creative Foundations That Convert: Learn how to build a content strategy that maintains brand integrity while incorporating data signals that drive business results. 🟣Metrics That Matter: Discover which social media metrics actually translate to hospitality business success and how to structure your reporting to demonstrate true value. 🟣Balancing Act Techniques: Master practical approaches for making data-informed creative decisions without sacrificing the authentic storytelling that resonates with potential guests. Learn more about LaRhonda Strong Connect with LaRhonda Strong on LinkedIn Resources & Brands mentioned in this episode 💜 Peachtree Group Learn more about Agorapulse with a free demo 🧡 Howard University Meta Business Suite (formerly Meta Studio) Google Analytics Sprinklr HubSpot Socialpulse Podcast Retail Edition 6 Facebook Hacks for Packed Events Sprout Socials How to Create the Perfect Instagram Carousel Post: Best Practices Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/data-driven-creativity-how-top-hospitality-brands-balance-art-and-analytics Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

8. 

   12 Aug 2025

   The Social Media Strategist's Secret: Turning Ideas into Scroll-Stopping Visuals

   Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're definitely not alone in this struggle. That's exactly what our guest today is here to help with. Meet Chelse Hensley, Social Media Strategist and Influencer Manager at Visme, where she manages the social footprint for a brand with over 35 million users. Chelse is a master of zero-click marketing and specializes in helping SaaS brands show up, stand out, and stay top-of-mind by turning strategic concepts into magnetic visual content that's impossible to ignore. With her knack for punchy content, platform-native strategy, and deep love for storytelling, she's built a reputation for creating scroll-stopping visuals that transform passive fans into active communities. Social Pulse Podcast host Mike Allton asked Chelse Hensley about: 🧡 Strategic Visual Translation - How to bridge the gap between brilliant social media strategy and compelling visual execution that actually stops the scroll. 🧡 Platform-Native Design Thinking - Why one-size-fits-all visuals fail and how to create content that feels native to each social platform while maintaining brand consistency. 🧡 Scaling Creative Output - How busy social media professionals can systematically turn strategic concepts into high-quality visual content without burning out or compromising authenticity. Learn more about Chelse Hensley Connect with Chelse Hensley on LinkedIn Resources & Brands mentioned in this episode Visme Connect with Visme on TikTok Visme app on YouTube Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Amanda Natividad SparkToro Visme: 10 Best Brand Guidelines Templates (+Tips) Latte Social Hootsuite CapCut Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-media-strategists-secret-turning-ideas-into-scroll-stopping-visuals Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

9. 

   5 Aug 2025

   Why AI Alone Won't Save Your Meta Advertising (And What Will)

   Are you struggling to see real results from your Meta advertising campaigns despite all the AI promises and tutorial videos you've consumed? You're watching course after course, implementing the latest AI features, yet your ad spend feels more like throwing money into a black hole than driving meaningful business growth. Here's the hard truth: AI tools are incredibly powerful, but they're not magic wands that automatically transform your advertising results. The missing piece isn't more technology or another tutorial – it's having a real human guide you through the actual implementation process when it's most relevant to your specific business situation. You're not alone in this frustration, and today's guest is here to show you exactly what you need to bridge that gap. Amanda Robinson is the Founder & CEO of The Digital Gal Inc. and a certified Meta Marketing Partner who has been revolutionizing how businesses approach Facebook and Instagram advertising since 2014. She's a sought-after international speaker who has presented at major marketing conferences, and co-authored the "Ultimate Guide to Social Media Marketing" published by Entrepreneur Press alongside myself and other industry experts. Amanda works with everyone from startups to Fortune 500 companies, and she's developed a unique system that combines AI-powered Meta advertising tools with personalized human guidance to help her clients achieve measurable results they can't get from watching videos alone. Social Pulse Podcast host Mike Allton asked Amanda Robinson about: 🧡 The Tutorial Trap - Why consuming endless Meta advertising content without hands-on guidance leads to wasted ad spend and frustration. 🧡 AI + Human Partnership - How combining Meta's AI capabilities with expert human guidance creates exponentially better results than either approach alone. 🧡 Implementation Over Information - Her proven system for moving from learning about Meta ads to actually executing profitable campaigns that drive real business growth. Learn more about Amanda Robinson Connect with Amanda Robinson on LinkedIn Resources & Brands mentioned in this episode The Digital Gal Inc. Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Swift Kick in the Ads (Amanda's program) Ultimate Guide to Social Media Marketing Entrepreneur Press Advantage+ Gemini Meta's AI Llama model Molly Mahoney Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/why-ai-alone-wont-save-your-meta-advertising-and-what-will Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

10. 

    29 Jul 2025

    Rebranding a Destination: Social Media Strategies That Actually Work

    Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working? Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director at Tempe Tourism Office, has spearheaded a transformative rebranding initiative that's setting new benchmarks for engagement and campaign performance. With over 16 years of marketing leadership experience across diverse industries, Cristal brings a wealth of expertise in storytelling, digital strategy, and community building. Her innovative approach has not only elevated Tempe's brand presence but has created a blueprint for how destinations can leverage social media as the catalyst for successful rebranding. Social Pulse Podcast host Mike Allton asked Cristal Rodriguez about: 🟣Platform-specific strategy matters - Learn how to tailor your rebranding approach across different social platforms to maximize impact while maintaining brand consistency. 🟣Content drives transformation - Discover how strategic content creation can effectively communicate your destination's new identity while engaging both current and prospective visitors. 🟣Measurement beyond likes - Understand the metrics that truly matter when evaluating the success of your destination's rebrand on social media channels. Learn more about Cristal Rodriguez Connect with Cristal Rodriguez on LinkedIn Resources & Brands mentioned in this episode 💜 Tempe Tourism Learn more about Agorapulse with a free demo 🧡 Tempe Town Lake From Print to Digital: Transforming Tourism Storytelling in Hocking Hills Tourism Marketing Unplugged: Real Challenges, Real Solutions ReelBros Bridge to Arizona: Tempe Tourism Reveals Rebrand Journey Asana Atla* Miro Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/rebranding-a-destination-social-media-strategies-that-actually-work Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

11. 

    22 Jul 2025

    The Death of the Traditional Marketing Agency (And What's Rising to Replace It)

    Are you struggling to differentiate your agency in an increasingly crowded marketplace? Feeling like clients see you as just another vendor rather than a strategic partner? You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape. Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating the first-ever all-in-one white-label marketing platform designed exclusively for marketing agencies. Shaun has empowered thousands of agencies to transform from service providers into comprehensive solution partners, helping them build stronger client relationships, increase retention, and position themselves as indispensable strategic allies rather than replaceable vendors. Social Pulse Podcast host Mike Allton asked Shaun Clark about: 🧡 Agency Evolution Strategy - How traditional agencies can transform their service models to stay competitive in today's market and position themselves as strategic partners rather than vendors. 🧡 Platform Integration Benefits - Why consolidating tools into unified platforms creates better client experiences and stronger agency-client relationships than managing multiple software solutions. 🧡 Future-Proofing Your Business - What emerging trends and technologies agencies need to adopt now to ensure they remain relevant and valuable to clients in the years ahead. Learn more about Shaun Clark Connect with Shaun Clark on LinkedIn Resources & Brands mentioned in this episode HighLevel Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Start and Scale your SaaS business with HighLevel MarTech Show ChatGPT HighLevel YouTube Channel Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-death-of-the-traditional-marketing-agency-and-whats-rising-to-replace-it Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

12. 

    15 Jul 2025

    Advanced LinkedIn Advertising: From Lead Gen to Revenue Attribution

    Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that actually drive measurable business growth? That's exactly what AJ Wilcox is here to help us figure out. AJ is the founder and CEO of B2Linked, a LinkedIn Ads specialist agency, and quite literally one of the world's leading experts on LinkedIn advertising. He's managed over $20 million in LinkedIn ad spend for clients, hosts "The LinkedIn Ads Show" podcast, and has cracked the code on making LinkedIn ads profitable at scale. AJ is known for his data-driven approach and ability to help B2B companies achieve serious ROI through sophisticated LinkedIn advertising strategies that most marketers never even consider. Social Pulse Podcast host Mike Allton asked AJ Wilcox about: 🧡 Prospect Warming Strategies - How to use LinkedIn ads to warm up prospects for weeks before any sales outreach attempts occur. 🧡 Account-Based Marketing Integration - The specific tactics for targeting key accounts with coordinated LinkedIn campaigns that support your ABM efforts. 🧡 Multi-Touch Attribution Models - How to track and measure the full customer journey from initial LinkedIn ad exposure all the way to closed revenue. Learn more about AJ Wilcox Connect with AJ Wilcox on LinkedIn Resources & Brands mentioned in this episode B2Linked Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo LinkedIn Ads The LinkedIn Ads Show Salesforce HubSpot Social Pulse Community LinkedIn Lead Accelerator LinkedIn Ads Fanatics Google Tag Manager Agorapulse’s New LinkedIn Ads Reporting Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/advanced-linkedin-advertising-from-lead-gen-to-revenue-attribution Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

13. 

    8 Jul 2025

    The Art of Platform-Perfect B2B Content: Adapt, Don't Copy-Paste

    Host Mike Allton interviews Meghan Pontius about adapting B2B content for various social media platforms, emphasizing strategic optimization and consistent brand messaging across channels in this interview.

14. 

    1 Jul 2025

    How Poor Video Quality Is Sabotaging Your Social Media Success

    Video production powerhouse Luria Petrucci tells Mike Allton how poor video quality damages credibility and hurts business, discussing cost-effective upgrades that maximize audience trust in this interview.

15. 

    1 Jul 2025

    The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue

    CEO Brooke Sellas discusses with host Mike Allton how brands extract business intelligence from social conversations to inform product development and marketing strategies in this interview.

16. 

    1 Jul 2025

    Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach

    Instagram expert Jenn Herman discusses with host Mike Allton how businesses can achieve sustainable organic growth by understanding Instagram's algorithm and adapting content strategies, in this interview.

17. 

    1 Jul 2025

    The Practical Professor: Turning Social Media Students into Strategic Professionals

    Professor Karen Freberg discusses with host Mike Allton bridging the gap between social media education and industry needs by focusing on practical skills and strategic thinking, in this interview.

18. 

    26 Jun 2025

    Listen First: A Preview of the Social Pulse Podcast

    Host Mike Allton introduces the Social Pulse Podcast, previewing upcoming expert interviews and actionable social media marketing strategies that aim to provide listeners with real-world insights.

Who has been a guest on Social Pulse Podcast: Real Conversations with Top Social Media Marketers

Names identified in recent episode analyses. Showing up to five guests.

• Luria Petrucci
• Brooke Sellas
• Jenn Herman
• Karen Freberg

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

990,554

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

80

Social presence

0

YouTube

86

Engagement

32

Contact Social Pulse Podcast: Real Conversations with Top Social Media Marketers

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.