Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies.
The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space.
Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship.
Follow along with our conversations each week.
EP 24: The Surprising Truth About Running a Business Nobody Tells You - With Oren John
In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.
From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.
Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.
3 Jul 2024
EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter (https://www.darkroomagency.com/newsletter)
🔗 Connect with:
Max Sattar: https://www.linkedin.com/in/maxsatter/ (https://www.linkedin.com/in/maxsatter/)
Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/ (https://www.linkedin.com/in/lucasdipietrantonio/)
#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom
11 Jun 2024
EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC
Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter (https://www.darkroomagency.com/newsletter)
🔗 Connect with:
Ori Zohar: https://www.linkedin.com/in/orizohar/ (https://www.linkedin.com/in/orizohar/)
Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/ (https://www.linkedin.com/in/lucasdipietrantonio/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
53
Social presence
0
YouTube
0
Engagement
60
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