Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. SoDA is a global network of innovative digital agencies. Together they bring you SoDA Series Live On Air, the podcast edition of our LinkedIn livestream conversations with creative leaders from around the world. Here they share their personal experiences, professional journeys, and what keeps them inspired to innovate.
About Adobe: adobe.com
About SoDA: sodaspeaks.com
A Converstation with DEPT: On Community, CLV and Trend Chasing
Every brand is jumping on the latest meme, audio clip, and micro-trend. But does any of that actually build lasting value—or are we just burning budget chasing directionless attention? Creative Directors Ro and Jahfre will break down the real business case for viral content and community-building. They'll explore when trend-chasing makes sense and when it's just expensive theater. They'll also dig into examples that prove why building community requires heavy upfront investment but creates compounding returns that trend-chasing never will.
Speaker BIO
Jahfre Colbert is Associate Creative Director at DEPT®, a former club kid and recording artist. Proudly “un-chronically online,” when he’s not planning communications to hit growth and brand marketing objectives, you can find him reading fiction under a window in Brooklyn with his two cats. On the side, he helps teens navigate the digital wilderness with the non-profit Young Futures.
Ro Otamendi is a Venezuelan Creative Director and Strategist based between Miami and New York. He comes from a brand strategy background and has led brand, digital, and influencer campaigns across tech, hospitality, and entertainment verticals.
LINKS
Jahfre Colbert - https://www.linkedin.com/in/jahfre-colbert/ (https://www.linkedin.com/in/jahfre-colbert/)Ro Otamendi - https://www.linkedin.com/in/rodolfootamendi/ (https://www.linkedin.com/in/rodolfootamendi/)
DEPT - https://www.deptagency.com/ (https://www.deptagency.com/)
HOST
Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/ (https://www.linkedin.com/in/talinwadsworth/)
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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.com (www.adobe.com)
About SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com (www.sodaspeaks.com)
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Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com (podcast.adobe.com).
For more information please contact sodaserieslive@adobe.com (mailto:sodaserieslive@adobe.com)
10 Apr 2026
A Converstation with Metalab: On Product
When we talk about products, we’re really talking about people—their needs, their habits, and the experiences that become part of their everyday lives. In this SoDA Series LIVE session with Adobe, Luke Des Cotes, CEO of Metalab, will unpack what it takes to build digital products that not only work—but resonate. From shaping intuitive interfaces for category-defining brands to helping startups find product–market fit through design, Luke will share lessons from nearly two decades of building products that billions of people use every day.
Speeaker BIO
Luke Des Cotes is the CEO of Metalab. Since 2006, Metalab has helped some of the world’s coolest companies build products and services that are attractive, thoughtful, and enjoyable to use. To name a few: Slack, Coinbase, TED, Apple, Disney, and Google.
LINKS
Luke Des Cotes LinkedIN (https://www.linkedin.com/in/lukedescotes/)
METLAB WEBSITE (https://www.metalab.com/)
Slack Project - https://archive.metalab.com/projects/slack (https://archive.metalab.com/projects/slack)
"Referenced making the grid to break the grid" https://medium.com/subform/are-grid-systems-still-relevant-in-digital-407beb4128c1 (https://medium.com/subform/are-grid-systems-still-relevant-in-digital-407beb4128c1)
"Referenced this code assist tool" https://www.anthropic.com/ (https://www.anthropic.com/)
Karin Fyhrie (https://www.linkedin.com/in/karinsoukup/)
HOST
Talin Wadsworth (https://www.linkedin.com/in/talinwadsworth/)
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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.com (www.adobe.com)
About SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com (www.sodaspeaks.com)
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Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com (podcast.adobe.com).
For more information please contact sodaserieslive@adobe.com (mailto:sodaserieslive@adobe.com)
20 Mar 2026
A Converstation with OK COOL: On Brands
When thinking about your own brand, or when you are at the beginning of a journey with a client, you must first understand what the definition of "brand" actually is. In our next SoDA Series LIVE session with Adobe, our special guest, Liz Stone, Co-Founder of OK Cool, will be discussing the many facets of brands and why being persuasive, patient, and having perseverance is critical to success. Among other relevant topics, we'll also cover important factors to consider when building and navigating client relationships and how brands should seize the opportunity to humanize their messaging to fit within the lives of their audience.
Speaker BIO
Liz Stone is the Co-Founder & CEO of OK COOL, strategic and creative partners to the world’s leading brands. Headquartered in London, New York, Melbourne and Toronto.
LINKS
Liz Stone LinkedIN (https://www.linkedin.com/in/liz-stone-ok-cool/)
Co-founder, Jolyon Varley, also mentioned in the session: https://www.linkedin.com/in/jolyonvarley/ (https://www.linkedin.com/in/jolyonvarley/)
OK COOL - Website (https://www.okcool.io/)
OK COOL Trend Report (https://www.okcool.io/trend-report-2026)
The article mentioned in interview - https://www.vogue.com/article/gen-z-broke-the-marketing-funnel (https://www.vogue.com/article/gen-z-broke-the-marketing-funnel)
HOST
Talin Wadsworth (https://www.linkedin.com/in/talinwadsworth/)
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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.com (www.adobe.com)
About SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com (www.sodaspeaks.com)
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Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com (podcast.adobe.com).
For more information please contact sodaserieslive@adobe.com (mailto:sodaserieslive@adobe.com)
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