Serving a sensual up-level. Learn to cultivate, nurture and sustain your feminine energy. Soft Serve invites you to drop the masks, release inauthenticity, and fully embrace your sexual, sensual and feminine power without fear.
Publisher
Mads Williams
Category
education · health & fitness · religion & spirituality
Connecting to the lost art of feminine magnetism is our birthright. And simpler than we think.
Work with Mads
https://madswilliams.com/
Connect on insta
https://www.instagram.com/madsmadswilliams/
23 Jul 2026
013 Becoming Your Parent
Alone Time, Inner Child Work, and Expanding Capacity for Love–in this episode Mads Williams discusses taking accountability for emotional safety by tending to triggers and meeting your own needs. She walks through foundational steps to inner-child work and describes how her fear of being unlovable has driven avoidance of intimacy in the past. This one's for the people ready to adult in their love and their work.
Work with Mads
https://madswilliams.com/
Connect on Insta
https://www.instagram.com/madsmadswilliams/
16 Jul 2026
012 Too Hot To Handle
You’re not “too much.” You're not "to be handled." This episode explores all the ways we feel and react completely differently when we felt heard and seen rather than managed.
Work with Mads https://madswilliams.com/
Connect on Insta https://www.instagram.com/madsmadswilliams/
2 Jul 2026
011 Sexual Healing
Sexual energy doesn’t only charge your life, it can also assist with deep-seated healing in the body and in rewriting unnecessary beliefs and stories from the past. In this episode, Mads walks you through using her sexual practice to shift period pain, how the work opened up her heart to experience more love, and a dive into the cervix and the ways the vagina stores experiences and memories. It’s a varied, over-sharing type of episode, so enjoy the ride.
Work with Mads https://madswilliams.com/
Connect on Insta https://www.instagram.com/madsmadswilliams/
25 Jun 2026
010 Losing the Art
What happens when you lose your devotion to your sensual practice? This episode explores the realities of neglecting any foundational practice and falling off the bandwagon without shame. Mads shares how letting her self-pleasure practice slip amid summer socialising and new sexual connections has led to more overthinking, less grounded embodiment, and a dip in creativity.
Work with Mads
https://madswilliams.com/
Connect on Insta
https://www.instagram.com/madsmadswilliams/
18 Jun 2026
09 Play It Again
What patterns are looping in your life? Let's find them. Frequency is hard to grasp, yet it does all the unspoken talking and matching in our life. In this episode of Soft Serve By Mads Williams, Mads looks at the different ways we can inspect our own stories the themes playing on repeat, trust in relation to a partner, and how to work on keeping our own frequency clear–therefore attracting things in at the vibration or match that we desire.
Work with Mads
https://madswilliams.com/
Connect on Insta
https://www.instagram.com/madsmadswilliams/
11 Jun 2026
08 Responding To What Is
Responding to what is requires the ultimate flex–surrender. But don't overlook the need for action. It's a balancing act! This episode looks at accepting what is, from topics like “he’s just not into you” all the way to trusting that life has it’s own magical plan unfolding.
Work with Mads
https://madswilliams.com/
Connect on Insta
https://www.instagram.com/madsmadswilliams/
4 Jun 2026
07 Micro-dosing Beauty
Often the small ways we show care and love to ourselves have bigger and more profound long-term impact that the huge shifts. In this episode, Mads breaks down the way she embodies beauty in daily micro habits and behaviours.
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal beginning June 14, 2026
Connect on Insta
https://www.instagram.com/madsmadswilliams/
28 May 2026
06 Slide Up Into Me / Inti-Macy
Intimacy is often the thing that has us running scared. Paradoxically, it’s often the thing we crave the most. When you embrace the full spectrum of your sensuality, meeting yourself intimately and others becomes a natural extension of the practice. In this episode, Mads talks about all the ways she quizzed her intimacy threshold to find how she was the one responsible for the unavailable “fuck boy” types wandering in and out of her life, and just what she did to shift it.
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal beginning June 14, 2026
Connect on Insta
https://www.instagram.com/madsmadswilliams/
21 May 2026
05 Redefining Sex (With Yourself)
Solo sex is in desperate need of a rebrand. This episode explores moving from a solo "quickies" into intentional play that creates insane ripples across your reality. Whether you are single or intimate with a partner/s, this episode has gems to impact your life and your relationships.
Let's dive in!
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal–June 14 2026
Connect on Insta
https://www.instagram.com/madsmadswilliams/
14 May 2026
04 Squirt Like You Mean It
Is squirting the answer to healing?
In this episode, Mads Williams discusses her love of female ejaculation and all the healing, magnetic and sexy benefits of working with this as part of a sensuality practice.
If you’re interested in understanding the emotional and physical relief of squirting, this episode might be one for you.
Work with Mads
https://madswilliams.com/
Join the Summer Soft Serve Portal–June 14 2026
Connect on Insta
https://www.instagram.com/madsmadswilliams/
7 May 2026
03 Sex as the Muse for Creativity
In this episode, Mads Williams shares how she opens up her channel of creativity to a source beyond herself. Describing how sexual energy, techniques and an understanding of anatomy become a way to harness pure inspiration that can enhance creative output in work, business, and self-expression. She also discusses pleasure as a tool for processing and releasing stored memories, sadness, and trauma, and reframes sex and creativity as playful, process-oriented devotions rather than outcome-driven pursuits.
00:00 Welcome to Soft Serve
00:25 Muse and Creativity
02:01 Sexuality as Spiritual Path
02:52 Pleasure Fuels Your Work
06:21 Uninhibited Expression
07:31 Pleasure for Healing
08:30 You Are the Muse
10:07 Intentional Practice Types
13:56 Creativity and Libido Loop
14:54 Play Over Outcomes
17:40 Freedom and Authenticity
19:05 Trust the Bigger Plan
20:28 Join the Soft Serve Portal
Contact–Instagram:
https://www.instagram.com/madsmadswilliams/
Work With Mads:
https://madswilliams.com/
30 Apr 2026
02 Sex Appeal and How to Own It
Sex appeal–how do you own it? In this episode, Mads shares how a consistent pleasure practice and kinder self-talk has built embodied confidence, comfort in her body, and an integrated sex appeal, separate from performing.
Mads discusses being single as a supportive container for tending to herself through touch, self-massage, mirror work, and sensual presence, and describes sexual energy as something you can consciously open, share lightly, or close with discernment. She emphasises that owning sex appeal begins with prioritising time with yourself and your body, whether with a partner or not.
00:00 Welcome to Soft Serve
00:25 Realising Sex Appeal
01:40 From Lost to Embodied
02:19 Pleasure Practice Confidence
03:25 Single Season Lessons
06:09 Reconnecting With Your Body
07:56 Self Talk and Touch
11:02 Owning Your Energy
13:20 Devotion and Magnetism
17:42 Adult Self and Dating
Contact–Instagram:
https://www.instagram.com/madsmadswilliams/
Work With Mads:
https://madswilliams.com/
22 Apr 2026
01 Put Me Where You Want Me
Mads Williams introduces Soft Serve, a podcast helping women rediscover self-pleasure, self-love, and self-trust, and explains the birth of this work. Including receiving the intention “sensual and erotic” and being drawn into supporting women’s healing around sexual embodiment. She shares a guiding question, “Am I turned on by my life?” and describes using it to recognise disconnection in the everyday.
The episode’s core theme explores the concept, “put me where you want me,” as empowered surrender in intimacy and as a human design-inspired practice of following intuition, trusting spirit’s plan, and applying sexual energy to creativity and manifestation.
00:00 Welcome to Soft Serve
00:56 Mystical Turning Point
03:01 Claiming Sensual Erotic
05:15 Soft Serve Is Born
06:49 Am I Turned On
10:28 Resetting Through Ritual
12:07 Put Me Where You Want Me
14:49 Surrender Without Submission
17:59 Human Design Trust
19:08 Pleasure As Manifestation
20:10 Closing And Next Steps
Contact–Instagram:
https://www.instagram.com/madsmadswilliams/
Work With Mads:
https://madswilliams.com/
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Spotify
5.0 / 5
5 ratings
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