Can Your Prices Be Too Low for Luxury - and Too High for Business?
Can charging more actually make your work more desirable? In this episode of Solo in the Shop, I explore the fascinating psychology of luxury pricing and the challenges craftspeople face when determining what their work is worth. We'll talk about why lower prices can sometimes undermine perceived value, the economics of building fewer pieces at higher prices, and the fine line between premium positioning and pricing yourself out of business. It's an honest look at finding the sweet spot between exceptional craftsmanship, profitability, and building a business you love.
19 Oct 2026
East of Eden and the Need for Approval
What drives us to create, build businesses, and pursue excellence? Inspired by watching East of Eden, this episode of Solo in the Shop explores our lifelong desire for approval - from parents, mentors, family, and customers. I share personal stories about growing up, leaving a successful software career to become a furniture maker, and the incredible satisfaction of delivering something handcrafted to a delighted customer. But what happens when that approval doesn't come? It's a reflection on the emotional rewards of craftsmanship, the risks of seeking validation from others, and the importance of learning to take pride in our own work. Ultimately, it comes down to one question: Who are you really trying to make proud?
12 Oct 2026
The Table is Only Part of What I'm Selling
What if building a better table is only half the job?
In this episode of Solo in the Shop, I talk about how I'm rethinking the customer experience—from visiting clients' homes before a build begins to documenting the process, sharing updates, creating build books, and finding small ways to make a custom commission feel truly personal.
For small makers, that personal attention can be a real competitive advantage. The goal isn't just to build a table someone loves—it's to create an experience they'll remember and a story they'll want to tell.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
183
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 72 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
86
Social presence
97
YouTube
64
Engagement
32
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