Family, fatherhood, freedom, and finding focus as a solopreneur
In this episode I speak with Gregory Foran (https://www.linkedin.com/in/gregory-foran/).
Gregory (https://www.linkedin.com/in/gregory-foran/) is the founder of a solo marketing agency called Breakaway Marketing (https://www.breakawaymarketing.co/).
After working in marketing leadership positions for over a decade helping to turn poor performers into market leaders and generating over $129M in incremental revenue, Gregory (https://www.linkedin.com/in/gregory-foran/) jumped into entrepreneurship.
He and I have some very similar stories, which we talk about, including topics such as:
Scaling a business
Experiences with subcontractors
Family, fatherhood, and taking time off to focus on those things
Building a niche while being adaptive to market signals
And other topics.
This was a great one, and pretty meaningful for me personally.
I mention pretty early in this episode that I felt like I was talking to my own conscience at a few points. His story and the way he shares it hit me in the chest, and I felt like some of our similar experiences make for some good lessons to anyone listening.
Gregory (https://www.linkedin.com/in/gregory-foran/) is a great guy and I’m rooting for him and what he’s building.
As always it was a great conversation and I learned a lot.
And I think you will too.
Here is - Gregory Foran (https://www.linkedin.com/in/gregory-foran/).
5 Nov 2024
Sales, solopreneur strategies, and self-employed success
In this episode I speak with Joe Fitzpatrick (https://www.linkedin.com/in/joefitzpatrick1/).
Joe (https://www.linkedin.com/in/joefitzpatrick1/) is a fractional CMO who has spent his career working with tech founders who were struggling to attract new customers and who needed to switch their marketing from an ad hoc approach to a strategic, long-term approach.
We cover topics including:
Understanding the context behind a business’s numbers, and developing strategy beyond a spreadsheet
The logistical side of running a one person business
Being the voice of reality for your client
The challenges of doing marketing for companies that aren’t clear about their broader business strategy
What Joe (https://www.linkedin.com/in/joefitzpatrick1/) has learned on his path of self-employment, including versions of door-to-door sales early in his career and the humbling lessons roles like that can bring
And other topics.
Joe (https://www.linkedin.com/in/joefitzpatrick1/) was another great guest - a great guy with a great resume and a great story.
I love his “throw me in and I’ll figure it out” attitude.
I’d encourage listeners to pay attention to his story from his sales roles and how his curiosity and drive made him a top performer. I think anyone listening can extrapolate Joe’s (https://www.linkedin.com/in/joefitzpatrick1/) lessons for their own professional journey to bring a willingness to learn and develop opportunities.
So I hope you enjoy listening to my conversation with - Joe Fitzpatrick (https://www.linkedin.com/in/joefitzpatrick1/).
30 Oct 2024
Strategy, systems that stick, and success as a solopreneur
In this episode I speak with Trent Warner (https://www.linkedin.com/in/trent-warner/).
Trent (https://www.linkedin.com/in/trent-warner/) is a fractional CMO and the managing director of Strategic Brand Builders (https://www.linkedin.com/company/strategicbrandbuilders/). Where he focuses on bringing marketing strategy and systems into businesses to create clear and consistent growth - not marketing whack-a-mole.
We cover topics including:
Some of the problems with the agency model of today
Having high expectations of yourself
Trust, the currency of relationships
The importance of strategy
Working remotely and the ‘return to the office’ collision
Establishing strategies and systems
And other great topics.
Trent (https://www.linkedin.com/in/trent-warner/) is an old colleague from a lifetime ago, so it was great to reconnect with him and hear about all of the great stuff he’s doing.
I was personally able to learn some pretty tactical things as takeaways from my conversation with Trent (https://www.linkedin.com/in/trent-warner/), and I’m betting for other solopreneurs out there you’ll find the same.
So don’t miss this one.
Here is - Trent Warner (https://www.linkedin.com/in/trent-warner/).
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