Sonin //Podcast explores the world of digital products, from emerging tech and user experience to business strategy and innovation. Hosted by the Sonin team, each episode offers practical insights, expert advice, and honest conversations to help you build the right product.
Positioning for Scale and Sustainable Growth with Gerry Lawrence
Gerry Lawrence from Freeman Clarke joins us to cut through the noise on AI in business. Not the tools, not the trends, the real question of where AI actually creates value and what separates a successful initiative from an expensive experiment. We talk about why leaders are still hesitating, how to think about quality and risk differently, and why the first sensible step is smaller than most people think.
8 Apr 2026
Building Technology That Helps People Heal with James Coleman
In this episode of the Sonin //Podcast, Paul is joined by James Coleman, creator of Facial Dynamics, to explore the journey behind Facial Dynamics, a digital platform designed to transform facial rehabilitation. The conversation traces the project from its earliest experimentation through to real-world use in NHS settings, unpacking the challenges of designing for sensitive conditions, building trust with clinicians, and creating technology that people actually want to use. Rather than focusing on features, the episode centres on people: patients, clinicians, and the emotional realities of rehabilitation and how thoughtful product design can make a meaningful difference.
23 Mar 2026
Making AI Work – Avoiding the Pitfalls and Finding the Wins
Is AI actually transforming businesses, or is it just hype?In this episode of the Soni //Podcast, Greg Reygate sits down with Paul Jarrett, Managing Director at Sonin, to explore how businesses should really approach AI.With AI dominating headlines and product roadmaps, many organisations feel pressure to adopt it quickly. But as Paul explains, the biggest mistake companies make is starting with the technology instead of the problem they are trying to solve.The conversation explores where AI is genuinely creating value today, why so many AI initiatives fail, and how businesses can integrate it in a way that drives meaningful outcomes rather than just generating buzz.From customer support and automation to prototyping and product development, the episode looks at the practical opportunities AI presents — and the pitfalls businesses should avoid.
16 Mar 2026
The User Is the Strategy
It doesn’t matter how technically sound your product is; if the user experience isn’t right, it won’t work. In this episode, we unpack why the user must sit at the centre of every product strategy. From driving internal adoption to influencing business value, user-centricity isn’t just a design principle it’s a strategic imperative.
18 Dec 2025
Simplify to Solve – Optimising Complexity in the Real World
Operational complexity is quietly killing performance. While most leaders obsess over platforms and productivity tools, the real problem lies underneath, duplicated systems, bloated processes, misaligned teams, and a lack of structural clarity. In this episode, Paul and Tim expose how complexity is costing businesses thousands every day, and what to do about it before it eats away your growth.
3 Dec 2025
Design for Today
Design isn’t just how something looks; it’s how something works. This episode explores what great digital design looks like right now, how it influences adoption and retention, and why accessibility, behaviour, and clarity are more important than ever in a fast-changing world.
26 Nov 2025
De-Risking Delivery: How to Stay Fast Without Falling Apart
Speed matters—but only if you’re heading in the right direction.
In this episode of Sonin //Podcast, Paul sits down with James McConville (Head of Operations) to explore how agencies and clients can move fast without sacrificing quality, control, or collaboration. From risk management to tooling, retros to resourcing, they break down what it really takes to maintain momentum—and deliver real value at pace.
6 Aug 2025
Behind the Build: How Great Ops Fuel Great Products
In this episode of the Sonin //Podcast, Paul Jarrett (Managing Director) is joined by James McConville, Head of Operations at Sonin, to explore how effective operations underpin successful digital product delivery.Together, they discuss the realities of delivering complex apps in fast-moving environments, from managing change and maintaining momentum to building flexible processes that scale. James shares practical insights from the front line of product development, offering a clear view of how operational thinking helps teams deliver the right product, faster.This episode covers: • Structuring projects to reduce risk and increase delivery confidence • Balancing agility with control across teams and timelines • Lessons learned from navigating blockers and shifting priorities • Why good operations is about people as much as processWhether you work in delivery, product, or leadership, this episode offers a valuable perspective on how to build stronger, more resilient products through great operations.Watch now or listen on Spotify, Apple Podcasts, or Amazon Music.
16 Jun 2025
What Makes a Great Client–Agency Relationship?
Industry experts Paul and Tim discuss the pivotal elements of successful client-agency relationships, highlighting trust, transparency, and collaboration to achieve valuable outcomes in product development; this is an informative discussion.
12 May 2025
Building the Right Product - From First Call to Final Delivery
Managing Director Paul Jarrett and Sales Director Tim Moore discuss Sonin's process for transforming business problems into scalable app solutions, emphasizing the importance of aligning business goals with user needs in this interview.
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