- 18
- Episodes
- 1
- Ratings
- Monthly
- Cadence
- 2022
- First episode
About SOUL-D With Em'
You're building something. And most weeks you're doing it in the thick of it — the noise, the decisions, the mental load that doesn't switch off. The Reset Room exists for that version of you. Every week Em drops a short, potent audio experience — activations, releases and resets — designed to shift you out of the spin and into a strong, intentional week. You'll activate your energy, release what's been weighing you down, and reset your state so you show up differently in your business. No fluff. No hour-long episodes. Just a weekly experience that actually does something. Drop in any week. Come as you are. Leave shifted. Free. Weekly. Yours. Hosted by Em Armstrong — growth specialist, Master NLP and hypnosis practitioner, and founder of The Kollective Co.
- Publisher
- Emma Armstrong
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 19 Oct 2022
- Latest episode
- 13 Oct 2026
Latest episodes
18 episodes in the feed.
13 Oct 2026
Your Natural Influence: What's Your Archetype?
Episode 2: Your Natural Power | The Influence Series What comes so naturally to you that you've stopped seeing it as a strength? In this episode of The Reset Room, Em takes us into the next part of the Influence series: recognising the way you naturally lead, connect and create trust. She explores why copying someone else's way of selling or showing up can feel uncomfortable, and what changes when your words, actions and energy feel aligned. Em walks through the strengths of the five Influence Archetypes: the Driver, Nurturer, Visionary, Authority and Magnet. Each brings something different to a business, from momentum and care to possibility, standards and presence. You'll hear what people tend to value in each archetype and where you might be overlooking your own contribution because it feels effortless to you. This week, pay attention to the moments when things flow. What do people come to you for? What do you do easily that you assume everyone else can do? And where have you been turning that part of yourself down? If you haven't discovered your archetype yet, take the quiz before you listen or follow along as Em describes each one. In the next episode, she'll explore the other side of these strengths: what can happen when you're under pressure. Take the Influence Archetype Quiz: https://www.thekollectiveco.co/archetype-quiz
28 Sept 2026
Welcome to Influence: What's Really Influencing You?
Welcome to Influence | The Reset Room You can know exactly what your business needs and still find yourself second-guessing the decision, changing the strategy, or struggling to follow through. What's happening underneath? Welcome to Influence, a new series inside The Reset Room. In this introductory episode, Em shares what this series is about and why influence begins with understanding what's influencing you. Across the series, Em will explore the patterns, beliefs and responses that shape how you lead, communicate, sell and show up in your business. You'll look at the difference between working from your natural strengths and operating from stress or protection, then move through a practical process to reveal what's happening, realign with what matters, and take action. This is a space to pause and look beneath the strategy. Expect questions to sit with, tools to use and honest conversations about the human side of business. To start, think of one challenge that keeps coming up for you. Then take the Influence Archetype Quiz linked below. Answer based on where you are right now, read your results, and notice what they reveal about that challenge. We'll build from there in the next episode. Take the Influence Archetype Quiz
23 Jun 2026
How do I make more money?
It's one of the most common questions business owners ask. And while it sounds like the logical place to start, it may actually be the reason so many owners stay stuck. Because if you've been in business for years and you're still asking the same question, the problem probably isn't your ambition. The problem might be the model you're using to create growth. Most business owners are building their businesses backwards. They start with profitability. Then focus on performance. And only think about purpose when something feels off. It's a model that creates pressure, inconsistency and constant chasing. In this episode, Em breaks down the signature Purpose, Performance, Profitability framework and explains why sustainable growth happens when you reverse the order. Inside this episode: • Why profitability should be the outcome, not the starting point • The reason good revenue months often don't stick • How unclear direction creates inconsistent results • The hidden difference between activity and performance • The three pillars behind sustainable growth • Why the model most business owners are using is fundamentally flawed If you've ever felt like you're working harder than the results suggest you should be, this episode will help you identify where the real bottleneck is. RESOURCES + NEXT STEPS ⚡ Not quite ready for coaching, but know something needs to change? Join The Mid-Year Surge — a FREE 5-day experience for salon and wellness owners who are ready to reset, realign, and surge into the second half of 2026. Halfway through the year. And you can feel it. The quiet knowing that something needs to shift. Whether that's the exhaustion, the numbers, or both. Part rest. Part strategy. All momentum. ✨ Short drops ✨ Straight to your phone ✨ Real strategy ✨ Real momentum ✨ My voice in your pocket — for free Starts 29 June. Save your seat here. 🖤 Ready to go deeper now? Powerhouse is for salon and wellness business owners who are done with the guesswork and ready to create real momentum with personalised support, strategy, and accountability. If you're ready to scale with more clarity, confidence, and alignment, Powerhouse is your next step. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co
22 Jun 2026
Why June Is Actually Your Most Powerful Month
The mid-year reset that could change the trajectory of your business. If you've been feeling tired, disconnected from your goals, or wondering where the first half of the year went — this week's reset is exactly what you need. This episode is part of The Mid-Year Reset Series — a special podcast series designed to help you reset, recalibrate and realign before the year gets away from you. Because the goal isn't to start over. The goal is to move forward with clarity. The moment where you get to decide whether you carry stress, pressure, and burnout into the second half of the year — or consciously reset and create something different. In this week's reset, Em shares why June is the "January" of your second half and why your internal state matters more than any strategy you'll put on paper. Because the truth is, business growth isn't built from hustle alone. It's built from clarity, regulation, and alignment. In this episode: — Why June is the most powerful time to reset your business and mindset — The difference between building your next chapter from hope versus truth — How nervous system dysregulation keeps you stuck in overwhelm and reactive hustle — The internal shifts that create clarity, confidence, and sustainable growth — A simple reflection exercise to help you realign your goals for the rest of the year — Your aligned action to take into the week: choosing intention over autopilot This episode follows Em's signature Elignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop surviving and start creating their next level from a place of calm, confidence, and clarity. RESOURCES + NEXT STEPS ⚡ Not quite ready for coaching, but know something needs to change? Join The Mid-Year Surge — a FREE 5-day experience for salon and wellness owners who are ready to reset, realign, and surge into the second half of 2026. Halfway through the year. And you can feel it. The quiet knowing that something needs to shift. Whether that's the exhaustion, the numbers, or both. Part rest. Part strategy. All momentum. ✨ Short drops ✨ Straight to your phone ✨ Real strategy ✨ Real momentum ✨ My voice in your pocket — for free Starts 29 June. Save your seat here. 🖤 Ready to go deeper now? Powerhouse is for salon and wellness business owners who are done with the guesswork and ready to create real momentum with personalised support, strategy, and accountability. If you're ready to scale with more clarity, confidence, and alignment, Powerhouse is your next step. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co
11 May 2026
Money Manifestation Activation
If you've been chasing more money but still feel blocked, stuck, or like something keeps holding you back — this week's reset is for you. In this week's reset, we're doing something different. No strategy. No budgeting. No overthinking. This is a guided money activation designed to help you release the subconscious blocks, beliefs, and emotional patterns that may be quietly shaping your relationship with abundance, wealth, pricing, receiving, and growth. Because the truth is — money isn't just strategy. It's identity. It's nervous system safety. It's the stories you've carried for years without even realising. Today, we move through those stories, clear space for a new financial reality, and reconnect you with the version of you who already knows how to receive more. In this episode: — The hidden money stories and subconscious blocks affecting your business growth — Why your relationship with money shapes your pricing, opportunities, and decisions — A guided visualization and activation to release limiting beliefs around wealth and abundance — How to shift from scarcity and pressure into flow, receiving, and expansion — The energetic connection between identity, self-worth, and financial growth — Your aligned action to take into the week: treating your money goal like a frequency, not just a number This episode follows Em's signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop operating from lack and start creating from alignment, abundance, and self-trust. RESOURCES + NEXT STEPS NEW HERE The best place to start is The Shift (https://www.thekollectiveco.co/the-shift) — The Shift™ is a process that rewires your reaction to money, selling, and self-worth — so you can charge your full value without hesitation. READY TO EXPERIENCE MORE → Biz Booster A short yet powerful private 1:1-focused call to strategically get clear on what's actually not working in your business — and shift it quickly. Want The Weekly Reset delivered to your inbox each month with a personal note from Em? → Sign up here. Follow the show so you never miss a weekly drop. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co
4 May 2026
The Weekly Reset · Ep. 04: Use this Tool To Tap In And Nail Every Decision You Make!
If you've been overthinking your next move, second-guessing your decisions, or constantly looking outside yourself for answers — this week's reset is your turning point. In this week's reset, we're shifting you out of mental noise and back into your most powerful decision-making tool: your body. Because the truth is — your next move, your next strategy, your next level… it's already inside you. But when you're stuck in overthinking, pressure, or trying to "figure it out," you disconnect from the very signals designed to guide you. Today, we bring you back into that connection — so you can stop searching and start knowing. In this episode: — Why intuition isn't "woo-woo" — it's biology, backed by science — How your gut and heart are constantly sending signals before your mind catches up — The real reason overthinking blocks clarity and keeps you stuck — A simple, repeatable process to tune into your body for aligned decisions — How to use internal alignment (80%) to guide your external strategy (20%) — Your aligned action to take into the week: making decisions from clarity, not pressure This episode follows Em's signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop forcing strategy and start leading from deep internal certainty. RESOURCES + NEXT STEPS NEW HERE The best place to start is The Shift (https://www.thekollectiveco.co/the-shift) — The Shift™ is a process that rewires your reaction to money, selling, and self-worth — so you can charge your full value without hesitation. READY TO EXPERIENCE MORE → Biz Booster A short yet powerful private 1:1-focused call to strategically get clear on what's actually not working in your business — and shift it quickly. Want The Weekly Reset delivered to your inbox each month with a personal note from Em? → Sign up here. Follow the show so you never miss a weekly drop. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co
27 Apr 2026
The Weekly Reset · Ep. 03: Chaos to Calm — Leading Without the Hustle
If your week feels loud, heavy, or like you're constantly reacting instead of leading — this week's reset is your anchor. In this week's reset, we're shifting from chaos to calm. Because right now, the noise isn't just in your business — it's everywhere. In your team, your clients, your environment, and under the surface within you. And whether you realise it or not, that energy is impacting how you lead, decide, and show up every day. Today, we bring awareness to where chaos is running the show, release it from the body, and reconnect you with a grounded, regulated state so you can lead clearly, not reactively. In this episode: — Why the chaos you feel isn't just external, it's energetic and internal — How hustle mode and "pushing through" is actually keeping you dysregulated — The impact of absorbing team, client, and environmental energy in your business — A guided reset to move out of mental noise, release tension, and return to calm — Your aligned action to take into the week: leading from a grounded, regulated state instead of urgency This episode follows Em's signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop operating in survival mode and start leading from clarity, control, and calm. RESOURCES + NEXT STEPS NEW HERE The best place to start is The Shift (https://www.thekollectiveco.co/the-shift) — The Shift™ is a process that rewires your reaction to money, selling, and self-worth — so you can charge your full value without hesitation. READY TO EXPERIENCE MORE → Biz Booster A short yet powerful private 1:1-focused call to strategically get clear on what's actually not working in your business — and shift it quickly. Want The Weekly Reset delivered to your inbox each month with a personal note from Em? → Sign up here (https://www.thekollectiveco.co/the-weekly-reset). Follow the show so you never miss a weekly drop. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co
20 Apr 2026
The Weekly Reset · Ep. 02: Pricing Strategy — Not Like You Know it!
If your pricing feels inconsistent, uncomfortable, or like something you're constantly second-guessing — this week's reset is your starting point. In this week's reset, we're uncovering the real reason you're undercharging. And it's not your strategy, your market, or your clients. It's something that's been running quietly underneath your decisions — and today we bring it into the light, release it from the body, and shift the way you hold your pricing moving forward. In this episode: — The real reason undercharging keeps showing up in your business — Why pricing is an emotional regulation issue, not just a numbers problem — The patterns of discounting, over-explaining, and hesitating — A guided reset to reveal what's underneath your pricing, release it, and reconnect with your value — Your aligned action to take into the week: holding your price without flinching This episode follows Em's signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop playing small and start leading with confidence in their business and pricing. RESOURCES + NEXT STEPS NEW HERE The best place to start is The Shift (https://www.thekollectiveco.co/the-shift) — The Shift™ is a process that rewires your reaction to money, selling, and self-worth — so you can charge your full value without hesitation. READY TO EXPERIENCE MORE → Biz Booster A short yet powerful private 1:1-focused call to strategically get clear on what's actually not working in your business — and shift it quickly. Want The Weekly Reset delivered to your inbox each month with a personal note from Em? → Sign up here (https://www.thekollectiveco.co/the-weekly-reset). Follow the show so you never miss a weekly drop. FIND EM: Instagram → @thekollectiveco Website → www.thekollectiveco.co The Shift → https://www.thekollectiveco.co/the-shift
13 Apr 2026
The Weekly Reset · Ep. 01 · When Your Business Feels Like It's Running You
If your business feels heavier than it should right now — if you're stuck, reactive, overwhelmed, or just can't seem to get out of your own way — this episode is your starting point. In this week's reset we're uncovering the real reason your business feels like it's running you. And it's not your strategy, your team, or your systems. It's something that's been running quietly in the background of every decision you've made — and today we bring it into the light, release it from the body, and find your one aligned action for the week. In this episode: — What your nervous system actually is and why it's calling the shots in your business — The four survival responses showing up in your day — fight, flight, freeze, and fawn — and how to recognise them — A guided reset to reveal what you're carrying, release it, and come back to the clearest version of you — Your aligned action to take into the week. This episode follows Em's signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to lead from a regulated place, not a reactive one. RESOURCES + NEXT STEPS NEW HERE The best place to start is The Power Shift (https://www.thekollectiveco.co/the-shift) — A simple, powerful process for business owners who undercharge, undersell, or hesitate to charge their worth — designed to help you break the pattern and step into your next level. READY TO EXPERIENCE MORE → Biz Booster (https://www.thekollectiveco.co/appointments-1-1) A short yet powerful private 1:1-focused call to strategically get clear on what's actually not working in your business — and shift it quickly. Want The Weekly Reset delivered to your inbox each month with a personal note from Em? → Sign up here. Follow the show so you never miss a weekly drop. FIND EM: Instagram → @thekollectiveco Website → thekollectiveco.co The Shift → https://www.thekollectiveco.co/the-shift Powerhouse 1:1 → https://www.thekollectiveco.co/the-powerhouse
2 Jan 2024
2024 Business Predictions
Here are my 2024 Business Predictions
2 Jan 2024
2024 Predictions: Collective Energy
Let's talk about collective energy.
9 Jan 2023
[Business] Goal Setting
Goal setting is one of the single most important things you can do for your business if you want to achieve both short term and long-term success. In this episode, we talk about how to set goals easier with 4 key steps to create growth in your business. In this episode we discuss: Why this is a good time to talk about goal setting. What does goal setting mean to you? Tips for looking for motivation when you lose it. Setting your goals from a conscious vs. unconscious level. Logical levels for setting a goal. Hidden goals – what they are and how they work. The importance of having an intention vs a goal. Why purpose and vision over metrics will win every time. Why you need to have a solid structure in your business.
15 Nov 2022
[Marketing] BLACK FRIDAY - time to make cash!
Black Friday is so important for businesses. Why? Because this is a very big opportunity for cash injection in your salon. In this episode, I’m going to share valuable tips and advice on how you can market your business during this holiday. I will also give fresh, new ideas, tactics, strategies, packages, and offerings that are effective and easy to implement. In this episode, I dive into: Why Black Friday is so important for businesses to utilise and leverage. The difference between a service-based business and a retail business. The reason we do Black Friday online instead of doing it just in the salon. Mindset shifts we can apply for Black Friday sales. Tips for coming up with your packages and offers for Black Friday. Reasons why some owners don’t leverage on Black Friday. Ideas you can use for packages and offers on Black Friday. How to talk to the different audiences of your salon. Best ways to promote Black Friday. Using the strategy of urgency and scarcity to get sales. Repurposing your Black Friday content year after year. I hope that the information I share here will help you execute your plan and give you the tools you need to market your business this coming Black Friday. I believe it can really elevate your business for 2023 and push your growth moving forward.
30 Oct 2022
[Team] 5 hacks to motivate, engage and get your team back on track
If you're feeling like your team is disengaged, struggling to get their motivation back, or losing their effectiveness at work, the solution could lie with the practical application of a few tips. Let's take a look at five easy strategies that you can implement in your business today and how it can help engage, motivate, inspire and get your team back on track. In this episode we discuss: The importance of having a team that is fully connected. The disconnection that team members felt especially during the lockdown. The difference between our generation and the younger generation in terms of work-life balance and seeking purpose. The 1st strategy, aligning your values. The 2nd strategy, the two-word check-in to understand what’s going on in our teams. The 3rd strategy, doing a survey on your team about the different elements of the business. The 4th strategy, the importance of taking your team out of the working environment. The 5th strategy, creating fun and excitement within your environment to motivate your team. Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9 (https://forms.gle/RukW5PdQEsyg3R5Y9)
30 Oct 2022
[Business] The No.1 strategy…to make money and get results
In today’s episode, we talk about the number one strategy that you need to use in your business every single day. Three simple steps that can be used for you and your team to help you find good momentum - and it’s called the 3 C’s. I’m going to give you practical tips and real-life examples of questions you need to ask yourself to help you achieve the results you want in business. In this episode we discuss: The difference between strategy and tactics. Why we use tactics more than actual strategy in business. The reason why you need to work from a strategic approach to get the results you want. Understanding The Three C’s Concept Strategy. What happens when you don’t show up for marketing. Things you need to ask yourself to achieve the three C’s strategy. Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
30 Oct 2022
[LEADERSHIP] Strategies on how to remove distractions that are slowing your business growth down
Getting back to focus is a skill that we all need in our lives. It can be easy to get distracted and reactive in business and life which may lead to us being stuck. But with the right strategies, you can fight these distractions and create space for your business to grow. In this episode, I’m going to talk about three ways we are easily distracted and give actionable strategies that you need to do to improve your performance, purpose and profitability. In this episode we discuss: The reason why you’re not moving through are because of distractions. Why it’s so easy for salon owners to get distracted and reactive. Three ways we are easily distracted and actionable strategies around what we need to do in this place of focus and distraction and what it really looks like. The Salon Success Coach and how it revolves around performance, purpose, and profitability. Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
30 Oct 2022
[High Performance] How to make things happens without burnout
In business, we all want to be performing at our best all the time. But we know that this isn’t always the case. Sometimes, burnout can get the best of us so what we need to do is identify the steps we need to take in order to achieve the goals in our business despite it. So what is the key to achieving high performance in our salons? Listen in on this episode to find out. In this episode we discuss: How performance looks and doesn’t look like. Why stress, tiredness, and fatigue leads to burnout. The difference between high performance and peak performance. Creating the best high performance from every element of your business. Steps you need to take to achieve your goals in business. The importance of having a plan. Don’t wait until you feel like it to work and perform. Be more of a leader than a manager. Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
19 Oct 2022
TRAILER - whats going on! (Me and in our industry)
Welcome to Soul’d Out Salon Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9 (https://forms.gle/RukW5PdQEsyg3R5Y9)
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