I'm Hristina Vaceva — and for three years, I've been listening. Interviewing women who refused to choose between corporate success and inner work, who built careers as acts of creative expression and who proved that there is a new way to define success - and embody it.
Now, I'm teaching it.
Each episode brings you conversations with women who've claimed their voice, plus my own revelations from doing this work — the honest truth about building businesses that feel like poetry, not performance.
Whether you're still in corporate wondering if there's another way, building something new and need the language for it, or ready to stop hiding behind "not yet" — this show will move you from contemplation to claiming.
Join the conversation here. Practice in the Substack Circle. Transform through the deeper 1:1 work.
Business as Poetry. Energy as Strategy. Work as Art.
Publisher
Hristina Vaceva
Category
business · religion & spirituality · society & culture
My Final Episode: on Authenticity, Outgrowing Things, and What is Next for Business as Poetry
This is the final episode of Business as Poetry.
Fifty episodes. Three years. Four seasons. A mosaic of conversations with women who reinvented themselves, found their voice, and dared to do things differently. And now — a conscious, deliberate ending.
In this solo episode I'm sharing everything: why I knew it was time, what this project gave me, what I'm leaving behind, and the lessons I couldn't have learned any other way.
This isn't a story of burnout or failure. It's a story of outgrowing something you built with love — and having the courage to close the chapter anyway.
In this episode I reflect on:
Why most podcasts die at episode 3 — and what kept me going to 50
The moment I realised I was no longer the same person who started this
Why authenticity can never be automated — and what the age of AI gets wrong about voice and presence
The difference between a midlife crisis and a midlife revolution
Why I'm done with frameworks, hustle, and convincing — and what I want instead
My radical idea for this summer — and why sitting still might be the most productive thing any of us can do right now
What's coming next for Business as Poetry and how to stay connected
This chapter is closing. The next one is just beginning.
🎧 Continue the conversation on Substack (https://businessaspoetry.substack.com/): this is where you'll find me: writing, recording and working with women who are ready to speak their truth.
Work with Hristina:
1-1 work opening in September
Substack: https://businessaspoetry.substack.com/ (https://businessaspoetry.substack.com/)
Instagram: https://www.instagram.com/business_as_poetry/ (https://www.instagram.com/business_as_poetry/)
LinkedIn: https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/ (https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/)
Website: https://businessaspoetry.com/
Business as Poetry started as the Sound of Breaking Glass. It became something much more personal. Thank you for listening, cheering me on and supporting by sharing!
(00:00) Business as Poetry — The Grand Finale
(01:21) 50 Episodes Later: A Bittersweet Ending
(06:28) Closing the Chapter to Make Space for New Beginnings
(07:30) Lessons I've Learned on Voice, Presence and Authenticity
(15:13) A Radical Idea: I Don't Need to Have All the Answers
(20:13) What Comes Next — Growing One Step at a Time
14 May 2026
Tamsyn Signe on Why You're One Decision Away From a Completely Different Life
What if everything in your life right now — the career, the exhaustion, the feeling that something needs to change — is simply the result of choices you made? And what if that's actually the best news you've ever heard?
In this episode I'm joined by Tamsyn Signe — former Chief Merchandise Officer at Walmart South Africa with a career in retails spanning over 20 years, wingsuit acrobatics world championship competitor, professional freediving safety diver, and now a certified Enneagram practitioner and peak performance coach based in Cape Town.
Her story is not a straight line. It starts as a newly divorced single mother doing an MBA part-time while working two jobs, stumbling into retail by accident — and climbing to the very top of it. Then comes the moment that changed everything: a corporate coach looks her in the eye and tells her an unexpected truth. And that changed everything.
In this episode we talk about:
How a people skills assessment became the turning point of her entire career
How she was competing at wingsuit acrobatics World Championships while running a C-suite retail role — and what living in "little boxes" was costing her
The Enneagram as a practical operating manual — not another personality test, but a map of why you do what you do
The psychology of risk and fear — and why failing at something makes the next attempt feel even scarier
Life curation: why radical change starts with removing things, not adding more
Why you are one decision away from a completely different life — and what's actually stopping you from making it
Whether you're navigating a career crossroads, feeling stuck in a version of yourself that no longer fits, or simply ready to understand yourself at a deeper level — this episode will give you both the framework and the permission.
🎧 Substack (https://businessaspoetry.substack.com/)subscribers get the full Enneagram breakdown — Tamsyn walks through all nine types in depth, including which patterns show up most in corporate, and how to work with (not against) the people around you.
Connect with Tamsyn:
Email: info@tamsynsigne.com (mailto:tamsyns77@gmail.com)
Website: performancealchemy.co.za (performancealchemy.co.za)
Social Media: Instagram (https://www.instagram.com/tam.needs.water/)or LinkedIn (https://www.linkedin.com/in/tamsyn-s-b501b327)
Work with Hristina:
1-1 Sessions now Open! To find out more:
Subscribe to the Business as Poetry Substack: https://businessaspoetry.substack.com/ (https://businessaspoetry.substack.com/)
Follow me on Instagram: https://www.instagram.com/business_as_poetry/ (https://www.instagram.com/business_as_poetry/)
Connect on LinkedIn: https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/ (https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/)
(00:00) Intro to Tamsyn
(01:27) A Multifaceted Career — For Real
(07:13) The Corporate Pattern That Runs Your Life
(09:37) On Jumping Out of Planes and Leadership
(13:42) What Are You Hiding From Your Colleagues?
(22:38) Your Life Is Already Designed — Just Maybe Not By You
(24:17) Integrating Opposites for Transformation
(29:10) The 9 Types of the Enneagram (Substack exclusive — link in bio)
(30:56) Curating the Life You Want — a 3-Step Process
(38:58) What's Next for Business as Poetry
16 Apr 2026
She Couldn't Find an Office Job Anywhere — So She Built a Global Publishing Business Instead with Krystal Hille
What do you do when you can't go back to what you knew — and the traditional path won't take you either?
In this episode I'm joined by Krystal Hille — theatre director turned life coach turned publisher — who during COVID lost her events business overnight and went through a divorce as a single mother of two. No corporate experience, no business qualifications - and no plan. What she had instead was a gut feeling and a publishing training that crossed her path at exactly the right moment.
Today Krystal is the founder of Hille House Publishing, helping over 300 purpose-led entrepreneurs from 26 countries become published authors — and a free soul that is not afraid to experience three or four lifetimes in one.
This isn't a story about finding your one true calling. It's about what happens when reinvention isn't a choice — it's your design.
In this conversation we talk about:
Why some people are built to reinvent themselves every 5-10 years — and why that's a strength, not a flaw
The double blow of divorce and business collapse during COVID — and how she rebuilt from nothing
The four author archetypes based on the elements — and what your writing style reveals about how you think
Why most authors don't make money from their books — and what a book actually does for your business
How to know if you're genuinely not ready to write your story — or just afraid
The one question to ask yourself every three months about what's quietly knocking on your door
Whether you're in the middle of a reinvention, sitting on a story you know needs to be told, or simply wondering if it's okay to start over again — this episode will give you the permission to experiment freely.
Connect with Krystal:
Website: https://hillehouse.org (https://hillehouse.org/)
The Transformational Writing Cauldron: https://inspiredrelations.org/transformational-writing-cauldron (https://inspiredrelations.org/transformational-writing-cauldron)
🎁Special gift for all listeners: The Thought Leadership Quiz https://hillehouse.org/thought-leader-quiz (https://hillehouse.org/thought-leader-quiz)
Work with Hristina:
My monthly Substack Circle is now live! To find out more and sign up:
Join the Business as Poetry Substack Circle: https://businessaspoetry.substack.com/ (https://businessaspoetry.substack.com/)
Follow me on Instagram: https://www.instagram.com/business_as_poetry/ (https://www.instagram.com/business_as_poetry/)
Connect on LinkedIn: https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/ (https://www.linkedin.com/in/hristina-vaceva-cfa-4245901a/)
(00:00) Intro to Krystal Hille
(00:36) A Career that Keeps Evolving
(02:01) How Do You Find Your Calling?
(05:50) The Search for Meaning
(11:10) A COVID Plot Twist
(15:01) The Hardest Thing As a Business Owner
(19:13) Do Literary Archetypes Affect Your Writing?
(23:40) How to Get a Book Published
(28:43) Writing a Book — Is It For You?
(32:21) What Do Spiritual Entrepreneurs Know that You Don't?
(33:24) The Aligned Author: A Personal Story
(37:32) How to Know It's Time to Start Fresh?
(39:09) Krystal Hille's Take on the Energy in the World Today
(42:59) Join the Business as Poetry Circle on Substack
Who has been a guest on Sound of Breaking Glass
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Jane Marle
Nneka Orji
Kevin Powell
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5.0 / 5
7 ratings
Podcast Authority Score: 30 / 100
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YouTube
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Engagement
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