Hosted by Jheri South, Certified Master Transformational Coach, ADHD specialist, and mother of seven neurodivergent kids, you’ll find real-life strategies for ADHD in adults and teens: executive-function tools, routines that actually stick, and support for issues like rejection-sensitivity (RSD), emotional regulation, and school or work follow-through.
We dive into honest conversations, coaching demos, and guest stories from the neurodivergent community. If you’re ready to build systems that fit an ADHD brain (not fight against it), you’re in the right place
#23: Why ADHD Feels So Emotional (Understanding RSD)
Rejection Sensitive Dysphoria might be the reason everything has felt harder than it should. In this episode of South of Normal, Jheri South breaks down one of the most overlooked parts of ADHD and why emotional reactions, not effort, are often the real reason behind inconsistency, overwhelm, and burnout.
You will learn why procrastination is actually emotional avoidance, why traditional systems fail ADHD brains, and how small triggers can spiral into full emotional shutdowns. Most importantly, you will understand what to do in those moments and how to start shifting your response in a way that actually works for your brain. What is one situation where your reaction felt bigger than the moment?
Chapters
(00:00) Introduction
(01:19) What Rejection Sensitive Dysphoria Is
(02:10) How Small Moments Trigger Big Reactions
(03:11) The ADHD Shame Cycle Explained
(06:20) Why Procrastination Is Emotional, Not Laziness
(07:45) Why ADHD Systems Keep Failing You
(10:44) The Email Example That Explains Everything
(12:06) What Happens When RSD Takes Over
(12:40) The Tool That Changes Your Response
What's the biggest goal you are trying to follow through on with ADHD? Leave your answer in the comments.
FREE RESOURCES ✨
ADHD Quiz: https://jherisouth.com/page/adhd-quiz (https://jherisouth.com/page/adhd-quiz)
RSD Webinar: https://jherisouth.com/page/adhd-emotions-webinar-opt-in (https://jherisouth.com/page/adhd-emotions-webinar-opt-in)
More resources at: https://jherisouth.com (https://jherisouth.com)
GET SUPPORT ✨
ADHD Simplified Course (just $97!): https://jherisouth.com/page/adhd-simplifed (https://jherisouth.com/page/adhd-simplifed)
FREE consult for ADHD coaching: https://jherisouth.as.me/schedule/f39adc54 (https://jherisouth.as.me/schedule/f39adc54)
FOLLOW ME ✨
Instagram: https://www.instagram.com/msjherisouth/ (https://www.instagram.com/msjherisouth/ )
Facebook: https://www.facebook.com/jherisouth (https://www.facebook.com/jherisouth)
TikTok: https://tiktok.com/@jherisouth8 (https://tiktok.com/@jherisouth8)
18 Mar 2026
#22: How To Actually Reach Your Goals With ADHD with Kelsey Edwards
How do you actually follow through on goals when you have ADHD? In this episode of South of Normal, Jheri South talks with entrepreneur, creator, and coach Kelsey Edwards about why traditional goal setting often fails ADHD brains and what works better instead.
Kelsey shares why yearly goals can feel overwhelming, why 30 day goals create more clarity and urgency, and how she uses simple systems to stay focused without shutting down. They also talk about money blocks, subconscious beliefs, nervous system safety, and why ADHD brains often need smaller proof instead of bigger pressure to build real momentum.
If you have ever felt like your brain works against your goals, this conversation will help you understand why and give you a more realistic way to make progress.
Chapters
(00:00) Introduction
(01:28) Why Big Goals Stop Working For ADHD Brains
(03:18) Kelsey’s 30 Day Goal System
(05:20) How To Break Money Blocks At The Root
(10:23) Can ADHD Mindset Work Really Change Things?
(11:10) ADHD Superpowers Kelsey Is Most Grateful For
(16:03) Why ADHD Brains Believe Big Things Can Happen
(18:56) Why Mindset Matters So Much For ADHD
(21:28) The Best Advice For Women With ADHD Who Feel Stuck
(24:24) Kelsey’s 5 Year Vision And What She Wants Most
What's the biggest goal you are trying to follow through on with ADHD? Leave your answer in the comments.
FREE RESOURCES ✨
ADHD Quiz: https://jherisouth.com/page/adhd-quiz (https://jherisouth.com/page/adhd-quiz)
RSD Webinar: https://jherisouth.com/page/adhd-emotions-webinar-opt-in (https://jherisouth.com/page/adhd-emotions-webinar-opt-in)
More resources at: https://jherisouth.com (https://jherisouth.com)
GET SUPPORT ✨
ADHD Simplified Course (just $97!): https://jherisouth.com/page/adhd-simplifed (https://jherisouth.com/page/adhd-simplifed)
FREE consult for ADHD coaching: https://jherisouth.as.me/schedule/f39adc54 (https://jherisouth.as.me/schedule/f39adc54)
FOLLOW ME ✨
Instagram: https://www.instagram.com/msjherisouth/ (https://www.instagram.com/msjherisouth/ )
Facebook: https://www.facebook.com/jherisouth (https://www.facebook.com/jherisouth)
TikTok: https://tiktok.com/@jherisouth8 (https://tiktok.com/@jherisouth8)
Connect with Kelsey:
Facebook: https://www.facebook.com/KelseyMarieEdwards/ (https://www.facebook.com/KelseyMarieEdwards/ )
Instagram: https://www.instagram.com/kelseymarieedwards/ (https://www.instagram.com/kelseymarieedwards/ )
Tiktok: https://www.tiktok.com/@kelseymarieedwards ( https://www.tiktok.com/@kelseymarieedwards )
YouTube: https://www.youtube.com/kelseyedwards (https://www.youtube.com/kelseyedwards)
10 Mar 2026
#21: How ADHD Brains Should Actually Set Goals with Kelsey Edwards
If you have ADHD and struggle to stay focused on your goals, you are not alone. In this episode of South of Normal, Jheri South sits down with multi-faceted entrepreneur Kelsey Edwards, who was only recently diagnosed with ADHD as an adult. Kelsey shares how discovering her ADHD helped explain years of perfectionism, chasing too many goals, and feeling like her brain worked differently than everyone around her.
Together they discuss what ADHD can actually look like in women, why so many people miss the signs for years, and how learning to understand your brain can completely change the way you approach goals. If you’ve ever felt scattered, behind, or frustrated trying to keep up with how the world expects you to operate, this conversation will help you see ADHD through a different lens.
Chapters
(00:00) Introduction
(03:17) Why ADHD Looks Different In Women
(08:58) Where Should ADHD Creatives Start When They Feel Scattered
(11:12) Can You Actually Rewire Your Brain?
(14:04) What Manifestation Really Means
(17:19) ADHD And Rejection Sensitivity In Creative Careers
(21:14) Fear Of Failure And Being Seen Failing
(26:48) Medication, Nootropics, And ADHD Treatment
(28:05) ADHD Tools That Actually Help With Focus
Comment below with the Hardest Part of setting Goals with ADHD.
FREE RESOURCES ✨
ADHD Quiz: https://jherisouth.com/page/adhd-quiz
RSD Webinar: https://jherisouth.com/page/adhd-emotions-webinar-opt-in
More resources at: https://jherisouth.com
GET SUPPORT ✨
ADHD Simplified Course (just $97!): https://jherisouth.com/page/adhd-simplifed
FREE consult for ADHD coaching: https://jherisouth.as.me/schedule/f39adc54
FOLLOW ME ✨
Instagram: https://www.instagram.com/msjherisouth/
Facebook: https://www.facebook.com/jherisouth
TikTok: https://tiktok.com/@jherisouth8
Connect with Kelsey:
Facebook: https://www.facebook.com/KelseyMarieEdwards/
Instagram: https://www.instagram.com/kelseymarieedwards/
Tiktok: https://www.tiktok.com/@kelseymarieedwards
YouTube: https://www.youtube.com/kelseyedwards
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