The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing. www.sowgrowpr.com/marketing-council
AI in Marketing: What to Embrace and What to Keep Human
What makes marketing content connect—and how do you know it’s working?
In this episode of the SGMC Podcast, we explore AI’s role in content and publishing, practical ways to improve your videos and copy, and why your analytics don’t always tell the same story.
• AI watermarking and human voice: Ryan Williams of websuasion discusses AI watermarking and the risks of publishing raw AI output. His takeaway: bring your own stories, perspective, and speech patterns to your content, and keep people in charge of what gets published.
• Video marketing that goes beyond the hook: Dan Bennett of Hot Sauce Video uses a fishing metaphor to explain the full customer journey—from choosing the right audience and pairing compelling thumbnails with titles to creating clear calls to action and following up with leads.
• Clearer copy and a distinctive brand voice: Judy Harrington of Judi 411 shares how to translate technical language and industry jargon into simple, customer-focused messaging that speaks to real pain points.
• Making sense of GA4 and CRM differences: Sharon Mostyn of Mostyn Marketing Group explores why the numbers don’t always match, including the role of privacy and estimated data, and what marketers should consider when interpreting results and translating for clients.
• AI–publisher partnerships and GEO: Stephanie Richards of SowGrow PR explores paid content partnerships between AI platforms and media publishers, raising a key question for generative engine optimization: could those relationships influence which sources AI cites?
Tune in for practical ways to make your marketing clearer, more engaging, and easier to measure.
Learn more about the SGMC: https://www.sowgrowpr.com/sgmc
4 Sept 2026
How Smart Marketers Build Trust, Win AI Search and Prove ROI
How can marketers build greater trust, improve visibility in AI search and prove the value of their work?
In this episode of the SowGrow Marketing Council, five marketing leaders share practical strategies for strengthening brands, creating credible content, improving attribution and communicating marketing’s impact to business leaders.
You’ll hear insights from:
• Kriston Sellier of id8 on treating your business like a franchise, systemizing your processes and using brand consistency to build trust.
• Mickey Mellen on how AI search uses query fan-outs and how marketers can uncover the related searches their businesses need to rank for.
• Brian Jungles on view-through, click-through and match-back attribution, including direct mail case studies producing 3.6x and 14.7x ROAS.
• Carol Morgan on using editorial content, books and podcasts to establish authority, lead industry conversations and create new speaking and media opportunities.
• Justin Rubner on speaking the language of the C-suite, improving leadership alignment, prioritizing customer retention and building strong GEO and AEO strategies without contributing to a sea of AI sameness.
• Stephanie Richards on the rise of AI watermarking for AI-generated content and how marketers need to adapt their workflows to protect their clients' reputation. In short, honesty is the best policy.
Subscribe to the SGMC for actionable insights from experienced marketing, communications and business leaders.
View upcoming SGMC events: https://SGMCMeetings.eventbrite.com
Connect on LinkedIn: www.linkedin.com/company/sowgrow-public-relations
17 Jul 2026
Direct mail surges, social strategies for LinkedIn, AI visibility insights and more
In this session of the SowGrow Marketing Council, our experts discuss tools for keeping up with AI, B2B account forensics, direct mail insights, social media strategies and AI visibility trends.
Experts include Mickey Mellen, GreenMellen, Rick Reynolds, AskForensics, Brian Jungles, City Publications Atlanta, Sarah Stewart, SowGrow PR, and Stephanie Richards, SowGrow PR.
Learn more about the SGMC: https://www.sowgrowpr.com/sgmc
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,093
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
10
Social presence
0
YouTube
68
Engagement
32
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