Spark of Ages

About Spark of Ages

The Spark of Ages podcast is about the rapid development of Artificial Intelligence through a marketing lens. We are living in the middle of the most important "spark for the ages". Our episodes are either about looking back to teach us what we can learn for this moment, or looking forward for where the next spark might be. We highlight the stories from business leaders at the intersection of marketing, technology and innovation.

Publisher

Rajiv Parikh

Category

business · business · business

Language

en

Explicit

No

First episode

16 Oct 2023

Latest episode

30 Oct 2026

Latest episodes

73 episodes in the feed.

1. 

   30 Oct 2026

   What Is AI Actually Worth?/Dan Balcauski - Tokens, Outcomes, Buyer Psychology ~ Spark of Ages Ep 73

   Why is AI forcing a reset in B2B SaaS pricing? Why can the wrong metric derail a great product by turning every sales call into token math and billing anxiety? In this episode our guest Dan Balcauski and Rajiv Parikh walk through practical alternatives like outcome-based pricing, paid pilots that create real commitment, and the buyer psychology that shapes enterprise decisions long after we leave the room. • seat-based pricing as a proxy for value in the right categories • why token or cr...

2. 

   29 Sept 2026

   Using Claude & OpenAI as Your Strategy Is Go-To-Market Suicide - Websites, Bots, Goldmine ~ SOA 72

   We break down what changes when AI agents become a bigger source of web visits than humans, and why measurement is the only sane response to generative search volatility. We also map the new playbook for go-to-market leaders who want durable advantage by building context, instrumentation, and systems that actually learn. •Agent analytics and deeper web measurement through server logs and segmentation •Turning GEO and AEO into a trackable marketing channel with baselines and experiments •Why ...

3. 

   5 Sept 2026

   Why Non-Tech Companies Are AI's Biggest Untapped Frontier/Yair Nativ - Workflows, KPIs, War Zone ~ SOA 71

   We sit down with Yair Nativ to separate AI hype from measurable business impact, especially inside traditional companies where the biggest wins hide in plain sight. We dig into executive fear, frontline resistance, and the practical discipline it takes to turn agentic workflows into real P&L results without sacrificing original thinking. • Why confident AI output can trick smart leaders into accepting errors • The overlooked AI opportunity in non-tech companies and legacy workflows • Wh...

Who has been a guest on Spark of Ages

Names identified in recent episode analyses. Showing up to five guests.

• Indy Sen
• Matt Bigge
• Sajjan Kanukolanu
• Vikrant V
• Chandar Pattabhiram

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

18,581

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

15 ratings

Spotify

4.7 / 5

12 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

72

Engagement

71