- 13
- Episodes
- 6
- Ratings
- 2026
- First episode
About Spark Sessions
Spark Sessions is a podcast for B2B marketers and leaders who are doing the work but still feel like the strategy, clarity, and credit just aren’t there. Hosted by Lori Tyler, fractional CMO and founder of SparkPoint Marketing, the show is a real, straight-talk conversation about how to stop reacting, start thinking strategically, and build marketing that actually moves the business forward, and gets you the recognition you deserve. Each episode tackles the real challenges marketers wrestle with and pulls back the curtain on what’s really going on behind the scenes of marketing that works... without the hype or fluff. If you’re ready to step back, see the field more clearly, and create marketing that earns trust in the boardroom and drives real results, you’re in the right place.
- Publisher
- Lori Tyler
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 23 Mar 2026
- Latest episode
- 25 Jun 2026
Latest episodes
13 episodes in the feed.
25 Jun 2026
Episode 13: The 5 Questions I Get Asked Most About Fractional CMOs, Answered
Fractional CMO. Everyone's heard the term. Not everyone knows what it actually means. In this episode, Lori Tyler answers the five questions she gets asked most about what it is, who it's for, what it costs, and how you know if your business needs one. No jargon, no pitch. Just the real answers. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
11 Jun 2026
Episode 12: Marketing a Product That's Not Ready: Navigating the No-Win Launch
Being handed a launch date you didn't set, for a product that isn't ready, is one of the most uncomfortable (and least talked about) situations in B2B marketing. In this episode, Lori Tyler breaks down why it keeps happening, what it really costs, and the five-principle playbook for navigating it without blowing up your credibility or your brand. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
28 May 2026
Episode 11: How to Run Account-Based Marketing Without Expensive ABM Software
The skills that got you to Marketing Manager are not the skills that get you to VP. In this episode, Lori Tyler breaks down the six shifts that define the jump to marketing leadership, and what you can start doing right now to close the gap. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
14 May 2026
Episode 10: How to Become Sales’ Favorite Marketer (and Why It Matters)
Marketing and sales often feel like they’re speaking two different languages. Marketing talks about campaigns and engagement. Sales talks about pipeline and deals. But the marketers who build strong partnerships with sales often become the most effective marketers in the organization. In this episode, Lori shares why some marketers naturally earn the trust of sales teams and how getting closer to sales conversations can transform how you understand customers, messaging, and the buying process. You’ll learn why listening to sales calls is one of the most powerful things marketers can do and how becoming sales’ favorite marketer can accelerate your impact and your career. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
7 May 2026
Episode 9: The Career Advantage Most Marketers Ignore: Your Personal Brand
Personal branding in your B2B marketing career isn’t about becoming an influencer on LinkedIn. It’s about becoming known for something valuable in your organization. In this episode, Lori explains why personal branding isn’t self-promotion. It’s about reputation, visibility, and influence. If you want to grow your career, move into leadership, or simply have more impact in the room, your personal brand matters more than you think. You’ll learn: Why marketers often struggle with visibility inside organizations How influence grows when people associate you with insight Why doing great work isn’t always enough for career growth Practical ways to start shaping what you’re known for Because the marketers who move into leadership roles usually aren’t just great executors — they’re known for how they think. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
30 Apr 2026
Episode 8: How AI Is Making Your Website Invisible and What You Can Do About It
AI is changing how buyers discover companies and many websites are becoming invisible without their owners realizing it. In this episode, Lori Tyler explains why traditional website strategies are breaking down and how marketers must adapt to a world where AI answers questions before buyers ever click a link. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
23 Apr 2026
Episode 7: Why B2B Marketing Became Forgetable
Why does so much B2B marketing feel the same today? In this episode, Lori Tyler explores why creativity seems to be disappearing from B2B marketing and how process, risk avoidance, and templated thinking quietly made much of today’s marketing perfectly forgettable. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
16 Apr 2026
Episode 6: Why Branding vs. Sales is the Wrong Debate
B2B leaders often ask whether they should invest in branding or focus entirely on sales during budget crunches. But this framing misses the real issue. In this episode, Lori Tyler explains why brand isn’t a luxury or a marketing exercise. It’s the invisible force shaping buyer trust long before a sales conversation begins. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
9 Apr 2026
Episode 5: Why You’re Losing to the Competition (and How to Fix it with Buyer Insights)
Most competitive campaigns fail because they focus too much on competitors and not enough on buyers. Learn how to use win/loss interviews and buyer insights to fuel stronger claims, sharper messaging, and competitive campaigns that convert. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
2 Apr 2026
Episode 4: Sales Hates Your Leads: End the Blame, Build the Partnership
Sales doesn’t actually hate marketing. Sales hates chaos. In this episode, Lori Tyler shares how to end the blame game and build a true partnership between sales and marketing. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: »YOUTUBE: https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ (https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ) » TIKTOK: https://www.tiktok.com/@sparkpointmarketingpro (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: https://www.instagram.com/sparkpointmarketingpro/ (https://www.instagram.com/sparkpointmarketingpro/)
23 Mar 2026
Episode 3: From Clicks to Pipeline: Learn to Speak the Language of the C-Suite
Most marketers report what’s easy to measure. But clicks don’t earn credibility. Strategic marketers report what drives revenue. In this episode, Lori Tyler shares how to shift from vanity metrics to revenue metrics and start speaking the language of the C-Suite. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: » YOUTUBE: SparkPoint Marketing - YouTube (https://www.youtube.com/@SparkPointMarketing) » TIKTOK: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNiOVF3dHItaHVDNmNqYmtJU1FTUnBiSUxjd3xBQ3Jtc0tuZk9UalRhSy1FZmhPZmx2a2N3Y1Npb09JT214RUpYODFPUGRxZEJlY2VRa3NIcHAwWFd6bW83Y1E2U0tJQncwcDhOQ0ZER2NiRlo4Zmo0UlYxRG1BeEpRYlpIaEtzeGhraWNISDJZdlRJMEhwcjVBRQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40b2bjade&v=mmycycGXXCU)Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMNUF3eHhDb1hmTjhGcVVEV2hDbHlVeVdEZ3xBQ3Jtc0trTFpPdUQ3TWcxRk5jZ0FkdE9YX3pXdU03eWpubTVOUXVPZVFKamxncGpXTVByNmppTm5BWEItU0N1OFJFaDh2ZVRQUHBlTVZQbVdnWWhMbnhVSXdRcjhxMTA5Y0hiOW1Ub25UYUM3SkZaUkZhMXBlbw&q=https%3A%2F%2Fwww.instagram.com%2Fb2bjade%2F&v=mmycycGXXCU)Instagram (https://www.instagram.com/sparkpointmarketingpro/)
23 Mar 2026
Episode 2: Stop Being the “Make It Pretty” Team and Start Building Influence
Too many B2B marketers are still treated as the “make it pretty” team. In this episode, Lori Tyler shares how to change that perception and start building real influence as a strategic marketing partner, using practical frameworks, better language, and stronger linkage to business goals. Tired of last-minute, unplanned event requests pulling you off strategy? Download Lori’s Event Planning Request Template, the same format she uses with clients to evaluate event requests against business goals, audience fit, and revenue potential before committing budget or resources. This template helps standardize how new event requests are submitted, requires a business case before saying yes, reduces reactive fire drills, and protects your marketing plan and budget. Download it for free at SparkPoint Marketing | B2B Strategic Marketing Frameworks (https://sparkpointmarketing.pro/) ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: » YOUTUBE: SparkPoint Marketing - YouTube (https://www.youtube.com/@SparkPointMarketing) » TIKTOK: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNiOVF3dHItaHVDNmNqYmtJU1FTUnBiSUxjd3xBQ3Jtc0tuZk9UalRhSy1FZmhPZmx2a2N3Y1Npb09JT214RUpYODFPUGRxZEJlY2VRa3NIcHAwWFd6bW83Y1E2U0tJQncwcDhOQ0ZER2NiRlo4Zmo0UlYxRG1BeEpRYlpIaEtzeGhraWNISDJZdlRJMEhwcjVBRQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40b2bjade&v=mmycycGXXCU)Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMNUF3eHhDb1hmTjhGcVVEV2hDbHlVeVdEZ3xBQ3Jtc0trTFpPdUQ3TWcxRk5jZ0FkdE9YX3pXdU03eWpubTVOUXVPZVFKamxncGpXTVByNmppTm5BWEItU0N1OFJFaDh2ZVRQUHBlTVZQbVdnWWhMbnhVSXdRcjhxMTA5Y0hiOW1Ub25UYUM3SkZaUkZhMXBlbw&q=https%3A%2F%2Fwww.instagram.com%2Fb2bjade%2F&v=mmycycGXXCU)Instagram (https://www.instagram.com/sparkpointmarketingpro/)
23 Mar 2026
Episode 1: Order-Taker to Strategic Marketer: How to Earn Your Seat at the Table
Too many B2B marketers feel stuck in reactive mode and overlooked as strategic partners. In this first episode of Spark Sessions, Lori Tyler shares why marketing so often gets trapped in tactics, and how you can shift from order-taker to strategic marketer by connecting your work to real business goals and revenue. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: Free Guide – SparkPoint Marketing (https://sparkpointmarketing.pro/pages/free-guide) ► Get Started with Strategy Academy: Strategy Academy – SparkPoint Marketing (https://sparkpointmarketing.pro/products/strategy-academy) ► Learn More About B2B Marketing: SparkPoint Marketing | B2B Strategic Marketing Frameworks (https://sparkpointmarketing.pro/) ► JOIN OUR COMMUNITY: » YOUTUBE: SparkPoint Marketing - YouTube (https://www.youtube.com/@SparkPointMarketing) » TIKTOK: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNiOVF3dHItaHVDNmNqYmtJU1FTUnBiSUxjd3xBQ3Jtc0tuZk9UalRhSy1FZmhPZmx2a2N3Y1Npb09JT214RUpYODFPUGRxZEJlY2VRa3NIcHAwWFd6bW83Y1E2U0tJQncwcDhOQ0ZER2NiRlo4Zmo0UlYxRG1BeEpRYlpIaEtzeGhraWNISDJZdlRJMEhwcjVBRQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40b2bjade&v=mmycycGXXCU)Lori | B2B Marketing Educator (@sparkpointmarketingpro) | TikTok (https://www.tiktok.com/@sparkpointmarketingpro) » INSTAGRAM: (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMNUF3eHhDb1hmTjhGcVVEV2hDbHlVeVdEZ3xBQ3Jtc0trTFpPdUQ3TWcxRk5jZ0FkdE9YX3pXdU03eWpubTVOUXVPZVFKamxncGpXTVByNmppTm5BWEItU0N1OFJFaDh2ZVRQUHBlTVZQbVdnWWhMbnhVSXdRcjhxMTA5Y0hiOW1Ub25UYUM3SkZaUkZhMXBlbw&q=https%3A%2F%2Fwww.instagram.com%2Fb2bjade%2F&v=mmycycGXXCU)Instagram (https://www.instagram.com/sparkpointmarketingpro/)
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Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 6 ratings
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