SPIFFY: Fresh Takes on Men's Grooming

About SPIFFY: Fresh Takes on Men's Grooming

From Blue Print by Adam Hurly: SPIFFY is your source for the freshest takes on men’s grooming. Hosted by longtime men’s grooming editor Adam Hurly (GQ, Robb Report, Men’s Journal—and founder of Blue Print), SPIFFY dives into any and all aspects of self-care, head to toe, from hair loss to foot creams. In each episode, Adam is joined by experts in the field, from doctors to journalists to barbers to chemists. He’ll also highlight his favorite products and brands that many listeners will also love. (After all, Adam’s one of the guys testing hundreds of new products a month—but he has lots of all-time favorites he keeps in rotation, too.) SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (https://www.blue-print.co) (where you can also sign up for the free men’s grooming newsletter). You can find Blue Print by Adam Hurly on YouTube (where we post lots of videos), as well as social media; our handle is @blueprintgrooming on those channels. YouTube: https://wwww.youtube.com/@blueprintgrooming (https://wwww.youtube.com/@blueprintgrooming) Instagram: https://wwww.instagram.com/blueprintgrooming (https://wwww.instagram.com/blueprintgrooming) TikTok: https://wwww.tiktok.com/@blueprintgrooming (https://wwww.tiktok.com/@blueprintgrooming) Newsletter: https://www.blue-print.co/newsletter (https://www.blue-print.co/newsletter) We also post regular SPIFFY content to @spiffypod on Instagram https://www.instagram.com/spiffypod (https://www.instagram.com/spiffypod) Adam’s Instagram: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur. Contact SPIFFY via Blue Print by Adam Hurly: https://blue-print.co/contact/ (https://blue-print.co/contact/)

Publisher

Blue Print by Adam Hurly

Category

arts · health & fitness

Language

en

Explicit

Yes

First episode

3 Dec 2025

Latest episode

23 Jul 2026

Latest episodes

12 episodes in the feed.

1. 

   23 Jul 2026

   Don’t Sweat the Aluminum: The Reassuring Truth About Antiperspirant (and Other Maligned Ingredients)

   Antiperspirant is essential in a sweaty man’s grooming regimen, yet aluminum remains one of the industry’s most demonized ingredients, surrounded by cancer rumors, Alzheimer’s fears, detox claims, and “aluminum-free” marketing. In this episode, Adam speaks with cosmetic chemist Perry Romanowski, a 30-year industry veteran and co-host of The Beauty Brains. Perry explains how aluminum salts reduce sweat, what research actually says about their safety, how claims like “72-hour protection” are tested, and why “free from” language is so effective. They also unpack clean beauty, ingredient fearmongering, and the truth about benzoyl peroxide, petrolatum, sulfates, and coal tar. Produced and edited by Hady Mawajdeh. With support from Blue Print co-founder and web producer André Jabur. 🌀 GUEST Perry Romanowski, cosmetic chemist and co-host of The Beauty Brains: https://thebeautybrains.com/ (https://thebeautybrains.com/) And the guy behind Chemists Corner: https://chemistscorner.com/ (https://chemistscorner.com/) Disclaimer: Nothing in this show should be treated as personalized medical advice. Use products only as directed, and speak with a qualified medical professional about individual health or skin concerns. MORE FROM BLUE PRINT BY ADAM HURLY Read: The Best Antiperspirants for Men, From a Sweaty Editor https://blue-print.co/body/best-antiperspirants-for-men-deodorant-sweat/ (https://blue-print.co/body/best-antiperspirants-for-men-deodorant-sweat/) Watch Adam’s antiperspirant roundup: https://www.youtube.com/watch?v=L_rdAWUSleU (https://www.youtube.com/watch?v=L_rdAWUSleU) 🌀 SPONSOR Thank you to episode sponsor Philips Norelco and the OneBlade Intimate trimmer: https://amzn.to/4pC9X7k (https://amzn.to/4pC9X7k) 🌀 PRODUCTS OF THE EPISODE Thank you for using our links, which may earn us commission, including but not limited to Amazon’s Associate Program. Harry’s Extra-Strength Antiperspirant, Stone: https://amzn.to/4fhth6d (https://amzn.to/4fhth6d) Dove Men+Care Clean Comfort Antiperspirant Spray: https://amzn.to/4wegurf (https://amzn.to/4wegurf) Carpe sweat-control products: https://amzn.to/4pEn9Zl (https://amzn.to/4pEn9Zl) Speed Stick, Perry’s personal pick: https://amzn.to/3T744mv (https://amzn.to/3T744mv) MORE FROM BLUE PRINT BY ADAM HURLY Blue Print: https://www.blue-print.co/ (https://www.blue-print.co/) Newsletter: https://www.blue-print.co/newsletter/ (https://www.blue-print.co/newsletter/) YouTube: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Instagram: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming) TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming)

2. 

   26 May 2026

   The Lost Art of Losing Your Hair, with the r/bald Subreddit and Esquire's Chris Hatler

   Hair loss has never been more treatable. Between finasteride, minoxidil, transplants, red light therapy, and endless “optimization” culture, men now have more ways than ever to fight going bald. But not every guy wants to spend the rest of his life fighting it. In this episode of SPIFFY, Adam Hurly talks with Jack (aka GeekBro27), creator and moderator of the hugely popular r/bald subreddit, as well as Esquire deputy editor Chris Hatler, whose recent piece “The Lost Art of Going Bald” explores modern hair-loss anxiety and the pressure men now feel to maintain their hair indefinitely. The episode gets into the psychology of shaving your head, why “is it time?” posts resonate with so many men, what actually changes after people finally take the leap, and why r/bald has become one of the internet’s most unexpectedly supportive communities. Hatler also shares his own experience with hair-loss treatments, maintenance fatigue, and ultimately deciding to stop chasing retention entirely. 📲 Follow Blue Print Website + free men’s grooming newsletter: https://grooming.tips (https://grooming.tips) YouTube: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Instagram: https://www.instagram.com/blueprintgrooming/ (https://www.instagram.com/blueprintgrooming/) TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) 👨🦲 Guests r/bald subreddit: https://www.reddit.com/r/bald/ (https://www.reddit.com/r/bald/) Chris Hatler’s Esquire article, “The Lost Art of Going Bald”: https://fave.co/4vcLLtR (https://fave.co/4vcLLtR) 🪒 Episode Sponsor Philips Norelco Head Shaver Pro 7000: https://amzn.to/4tUuCDU (https://amzn.to/4tUuCDU) 🧼 Product of the Episode Bevel Pre-Shave Oil: https://amzn.to/4upQckS (https://amzn.to/4upQckS) 🎧 Credits SPIFFY is a production of Blue Print by Adam Hurly. It is produced and edited by Hady Mawajdeh with support from André Jabbour.

3. 

   30 Apr 2026

   The Future of Veneers is Bright (And More Affordable Too) — with Dr. Jon Marashi

   Veneers have a reputation problem. For some people, they’re the fastest way to a confident, polished smile. For others, they’re a one-way ticket to overly white, overly perfect “chiclets” that look nothing like real teeth. But when veneers go well... they're fantastic. They look natural, they stay fixed in place, and can last 2-3 decades. Let’s make sure you know how to get great veneers, and what the long-term care and cost will look like. In this episode of SPIFFY, Adam Hurly sits down with LA-based cosmetic dentist Jon Marashi—whose clients include Ben Affleck, Matt Damon, Kate Hudson, and more—to explain how veneers are installed, when "no prep" veneers are a viable solution, need vs. want in cosmetic dentistry (and why he sometimes tells patients "no"), as well as the outlook on longterm pricing for these things and why you might not have to pay such a steep bill for great veneers in the future. Marashi even has advice on how to seek out lower costs today without compromising on quality results. And yeah, Dr. Marashi may have changed Adam's own tune on how he reports about veneers in the future... it will be with a lot more enthusiasm, but no less warning for what can go wrong if you cut corners on cost or attentive care. 📲 Follow Blue Print Website + free men’s grooming newsletter: https://grooming.tips (https://grooming.tips)YouTube: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Instagram: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming)TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) 👨⚕️ Guest Follow Dr. Jon Marashi: https://www.instagram.com/drjonmarashi (https://www.instagram.com/drjonmarashi) 🪥 Episode Sponsor SURI electric toothbrush: https://fave.co/3OMieaN (https://fave.co/3OMieaN) 🧼 Product of the Episode Naomi After-Cooking Hand Scrub:  https://amzn.to/3OZULmm (https://amzn.to/3OZULmm) 🎧 Credits SPIFFY is a production of Blue Print by Adam Hurly. It is produced and edited by Hady Mawajdeh with support from André Jabur.

4. 

   27 Mar 2026

   Aika Flores Interview: Hudson Williams’ Groomer on the Heated Rivalry Press Tour (VIDEO ON YOUTUBE)

   Curious what it’s like being Hudson Williams’ go-to groomer? Adam Hurly sits down with Aika Flores, who’s shaped Hudson’s look across a whirlwind tour—from early editorials and Heated Rivalry press junkets through Oscars weekend. They cover Aika’s role, how she joined Hudson’s team, and the fast-paced tour—plus why he keeps a tight crew, her favorite looks, and how to get his “heartthrob” hairstyle for any hair type with American Crew picks. (Hey, they sponsored the episode—thanks American Crew!) If you’re listening to this episode, consider watching the video version on YouTube for more seamless ingestion: https://youtu.be/JieCa1prutA (https://youtu.be/JieCa1prutA) 💘American Crew Products Mentioned (For the “Heartthrob” Style) (We may earn commission if you use our links. American Crew sponsored this episode.) 🟠 Matte Clay (fine hair, medium hair) https://amzn.to/4t83pO6 (https://amzn.to/4t83pO6) ⚪️ Medium Hold Spray Gel (medium hair) https://amzn.to/4daSVsF (https://amzn.to/4daSVsF) 🔵 Fiber (medium hair) https://amzn.to/4uYVd4L (https://amzn.to/4uYVd4L) 🟤 Forming Cream (thick/coarse hair) https://amzn.to/4tcs844 (https://amzn.to/4tcs844) 🔴 Cream Pomade (curly) https://amzn.to/3NQ3Mhg (https://amzn.to/3NQ3Mhg) 🟫 Light Hold Texture Lotion (curly) https://amzn.to/40YEwZk (https://amzn.to/40YEwZk) ⚫️ Heavy Hold Pomade (wet look) https://amzn.to/47oRFhV (https://amzn.to/47oRFhV) Episode edited by André Jabur 🔗 Follow & Subscribe 📸 Aika Flores on IG: https://www.instagram.com/by.aikaflores/ (https://www.instagram.com/by.aikaflores/) 📰 Subscribe to the newsletter: https://grooming.tips (https://grooming.tips) 📱 Blue Print on IG: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming) 🎵 TikTok: https://www.tiktok.com/@UCkq5VqKmu2KMvuPQzt1yRAw (https://www.tiktok.com/@UCkq5VqKmu2KMvuPQzt1yRAw) OUTLINE: 00:00 Introduction 00:52 Show Start 01:59 About Blue Print by Adam Hurly / SPIFFY 02:49 What does a celeb men’s groomer do? 04:01 How Aika met Hudson 06:34 American Crew — Episode Sponsor 07:40 Why She Travels with Hudson Everywhere 09:45 Coordinating with Hudson’s Stylist Anastasia Walker 12:07 Hudson’s The Cut Skincare Video 14:10 Wonderland Photoshoot + Body Oil Tips 16:21 Hudson’s 3 Best Hair Days 18:30 How to Get Hudson’s Heartthrob Hair (Fine, Medium, Thick, Curly) with American Crew 21:26 Hair Clip Styling Trick 22:48 Hudson’s Fan at the Oscars VIDEOS REFERENCED: Vanity Fair Oscars video: https://www.youtube.com/watch?v=0bsI0wokBw8 (https://www.youtube.com/watch?v=0bsI0wokBw8) Hudsons' 20-minute skincare video with The Cut: https://www.youtube.com/watch?v=jlOVTkX9hQI (https://www.youtube.com/watch?v=jlOVTkX9hQI)

5. 

   13 Mar 2026

   A-List Hunks Need Help, Too: All About Celebrity Grooming, with Kristen Shaw

   Behind every male celebrity on the red carpet is someone most people never see: the celebrity groomer. The person making sure the hair, skin, beard lines, and last-minute touchups are flawless before the cameras start flashing. In this episode of SPIFFY, grooming journalist Adam Hurly (GQ, Robb Report, and founder of Blue Print by Adam Hurly) sits down with celebrity men’s groomer Kristen Shaw, the trusted behind-the-scenes pro responsible for prepping A-list clients like David Corenswet, Seth Rogen, Jonathan Bailey, Andrew Scott, Matt Bomer, and more. Kristen takes us inside the real work of red-carpet grooming: what happens in the hours before an actor steps onto the Oscars carpet, how groomers balance skincare, hair styling, and subtle makeup for high-definition cameras, and why the smallest details—depuffing, beard lines, texture, lighting—can completely change how someone photographs. They dig into the practical grooming lessons any guy can steal from Hollywood: how to make your haircut look intentional, the products Kristen keeps in her kit at all times, and the simple habits that help men look camera-ready, even if the only camera around is their phone. 🌀 Episode Sponsor Thank you to episode sponsor Philips Norelco OneBlade Pro 360, a hybrid grooming tool designed to trim, edge, and shave any length of hair. Get it: https://amzn.to/4lHjSGR (https://amzn.to/4lHjSGR) 🧴 Products Recommended Kiehl’s Ultra Facial Cream: https://amzn.to/4dfzpes (https://amzn.to/4dfzpes) Vichy Face Serum: https://amzn.to/3NuqOdy (https://amzn.to/3NuqOdy) Armani Concealer: https://fave.co/4uoCtuY (https://fave.co/4uoCtuY) Armani Foundation: https://fave.co/4s57Edr (https://fave.co/4s57Edr) Hourglass Ambient Lighting Bronzer: https://fave.co/4s315I1 (https://fave.co/4s315I1) 🏆 Product of the Episode St. Meto Mother Clay Hair & Scalp Treatment: https://fave.co/3NuqLOU (https://fave.co/3NuqLOU) 🌀 Guest Kristen Shaw, Celebrity Men’s Groomer https://www.instagram.com/shawnesssss/ (https://www.instagram.com/shawnesssss/) More From Blue Print by Adam Hurly Articles + Newsletter: https://www.grooming.tips (https://www.grooming.tips)YouTube: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming)IG: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming)TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) Spiffy IG: https://www.instagram.com/spiffypod (https://www.instagram.com/spiffypod)Adam IG: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) Produced by Hady Mawajdeh With support from André Jabur

6. 

   24 Feb 2026

   Fragrance & The Machine: How Synthetics Shape the Future of Scent - ft Givaudan's Christina Christie

   The word “synthetic” doesn’t always have the best reputation. By definition, it even means "fake or unnatural" or somehow inferior. And marketing would have you believe that "pure naturals" are always superior in cosmetics and fragrance. But in perfumery, synthetics are essential. They make modern fragrance safer, more sustainable, more stable, and far more creative than it could ever be with naturals alone. In this episode of SPIFFY, Adam Hurly sits down with Christina Christie, Senior Perfumer at Givaudan, to unpack what synthetics actually mean inside modern perfumery and why so many of the scents we love simply wouldn’t exist without them. Christina pulls back the curtain on how fragrances are really built, from briefs and brand storytelling to the surprising technical constraints most people never consider, like color stability, longevity, and sustainability. The conversation moves past the natural-versus-synthetic debate and into the reality of the craft: why lab-made molecules protect natural resources, how they enhance projection and structure, and why “synthetic” doesn’t automatically mean cheaper or less sophisticated. They also explore the future. Adam and Christina talk about scent-capture technology that can recreate living environments without harming them, AI tools that speed up formula development, and the one thing machines can never replicate. GUEST: Christina Christie, Senior Perfumer, Fine Fragrances, at Givaudan in NYC Givaudan: https://www.givaudan.com/ (https://www.givaudan.com/) More about ScentTrek: https://fave.co/40oWm7l (https://fave.co/40oWm7l) More about Carto: https://fave.co/4tW35n6 (https://fave.co/4tW35n6) 🧴PRODUCT LINKS Les Bains Guerbois 1979 New Wave EDP: https://fave.co/4rB5KB1 (https://fave.co/4rB5KB1) Blind Barber Glasshouse EDP: https://fave.co/4rAJzLg (https://fave.co/4rAJzLg) Arquiste Nocturnality: https://fave.co/4s3VrFh (https://fave.co/4s3VrFh) Toskavat fragrances: https://fave.co/46p58pr (https://fave.co/46p58pr) We may earn commission if you use our links. Thank you. 🌀MORE FROM BLUE PRINT BY ADAM HURLY Articles + Free Newsletter: https://www.grooming.tips (https://www.grooming.tips) Videos: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Instagram: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming) TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) 🌀SPONSOR Thank you to episode sponsor LUXSB - Luxury Scent Box. Visit Luxsb.com (http://Luxsb.com) to start discovering new scents, whether you need a new signature scent or want to build out a wardrobe. These 9ml vials are the largest samples available from any fragrance discovery platform. Starting at $16.95 per month. Disclaimer: Not available everywhere.Episode sponsors do not have influence over episode content or affiliation with episode guests. Produced by Hady Mawajdeh, with support from André Jabur.

7. 

   1 Feb 2026

   The Slow Fade: What to Do About Men's Hair Thinning (And What You Can't Undo About It)

   Hair loss is one of those slow-motion problems that’s easy to ignore… until a photo from above makes it impossible to unsee. So what’s actually happening when your hair starts thinning? And what should you do first if you want to keep it as dense as possible for as long as possible? In this foundational episode of SPIFFY, grooming journalist Adam Hurly (GQ, Robb Report, Esquire... and founder of Blue Print by Adam Hurly) steps out of the host chair and into the expert seat, while producer Hady Mawajdeh takes over the mic. Hady asks the questions most guys are already Googling: the difference between recession and crown thinning, why “starting later” can change what you’re able to recover, and how to build a realistic, sustainable routine for hair retention. Adam breaks down the two big medical heavy hitters, the dreaded shedding phase, why consistency matters more than perfection, and what to consider if you want to add higher-cost “boosters” in clinic or at home. They also talk supplements, essential oils, why “hair loss shampoo” is mostly marketing, and what styling and haircare products can do to make your hair look fuller today, even if they’re not growing new hair. Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns. We may earn commission if you use our links. Thank you. 🧴PRODUCT LINKS Dr. Groot Hair Thickening Shampoo/Conditioner): https://amzn.to/4t9Dma6 (https://amzn.to/4t9Dma6) Davines VOLU Shampoo: https://amzn.to/4kcM7vZ (https://amzn.to/4kcM7vZ) Davines Replumping Shampoo: https://amzn.to/4brQu4d (https://amzn.to/4brQu4d) Hims Thickening Shampoo: https://fave.co/3MjN2OP (https://fave.co/3MjN2OP) (Hims) //  https://amzn.to/4a7uKIi (https://amzn.to/4a7uKIi) (Amazon) Nutrafol Men: https://amzn.to/45IohT7 (https://amzn.to/45IohT7) (Amazon) // https://fave.co/3Qu1G4m (https://fave.co/3Qu1G4m) (Nutrafol) MORE FROM BLUE PRINT BY ADAM HURLY Articles + Free Newsletter: https://www.grooming.tips (https://www.grooming.tips)Videos: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming)Instagram: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming)TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) 🌀SPONSOR Thank you to episode sponsor HIMS. Visit https://www.hims.com/blueprint (https://www.hims.com/blueprint) to access personalized care for hair loss, sexual health, mental health, and weight loss. Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions.

8. 

   9 Jan 2026

   The Toupee Queen on the Stigma and Success of Hair Systems

   We’ve laughed at toupees for decades… but the joke is getting stale. Modern toupees are shockingly real, increasingly popular, and helping millions of men take control of their confidence and appearance. So why does stigma still linger? And what’s it actually like to wear one? In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) sits down with viral hair-replacement artist Emily Cheney (better known as The Toupee Queen) to unpack everything guys need to know about hair systems: How they’re made, how much they cost, how they feel, what the maintenance looks like, and how to find an artist who will match your hair type, your vision, and your budget. Emily also explains why the first week is emotionally brutal for many guys, why more men should embrace transparency about cosmetic choices, and how a toupee can be life-changing. 🌀GUEST: Toupee Queen Emily Cheney Site + Artist locator: https://toupeequeen.com/ (https://toupeequeen.com/) IG: https://www.instagram.com/thetoupeequeen/ (https://www.instagram.com/thetoupeequeen/) TikTok: https://www.tiktok.com/@legohugs (https://www.tiktok.com/@legohugs) YouTube: https://fave.co/49rike1 (https://fave.co/49rike1) Toupees by Argyle: https://www.toupeesbyargyle.com/ (https://www.toupeesbyargyle.com/) Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns. MORE FROM BLUE PRINT BY ADAM HURLY Articles + Free Newsletter: https://www.grooming.tips (https://www.grooming.tips)Videos: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming)Instagram: https://www.instagram.com/blueprintgrooming (https://www.instagram.com/blueprintgrooming) TikTok: https://www.tiktok.com/@blueprintgrooming (https://www.tiktok.com/@blueprintgrooming) Spiffy IG: https://www.instagram.com/spiffypod (https://www.instagram.com/spiffypod) Adam IG: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) 🌀SPONSOR Thank you to episode sponsor HIMS. Visit https://www.hims.com/blueprint (https://www.hims.com/blueprint) to access personalized care for hair loss, sexual health, mental health, and weight loss. Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions. 🌀PRODUCT MENTIONS If you use our links, we may receive a commission. Thank you! Dr. Groot Hair Thickening Shampoo: https://amzn.to/4bpnkCB (https://amzn.to/4bpnkCB) Conditioner: https://amzn.to/49Jiizv (https://amzn.to/49Jiizv) Duo: https://amzn.to/49aeZBm (https://amzn.to/49aeZBm) – SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s co-founder and web producer, André Jabur.

9. 

   19 Dec 2025

   Why Isn't There a Sephora for Men? (And What Would One Even Look Like?)

   The numbers don't lie: Men are consuming beauty/grooming products more than ever... and some reports have them spending more money on self care products per month than women. So why isn't there a dedicated retail space for this customer, considering the grooming industry will pass $100 billion by 2034? In this episode, Adam and journalist Brennan Kilbane discuss the lack of a "Sephora for men", the reason behind it, and they consider what an optimal grooming retail experience should entail. - 🌀GUEST: Brennan Kilbane, News and Features Editor at The Business of Beauty (for The Business of Fashion): https://www.instagram.com/brennankilbane/ (https://www.instagram.com/brennankilbane/) Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns. – MORE FROM BLUE PRINT BY ADAM HURLY: Articles: https://www.grooming.tips (https://www.grooming.tips) Videos: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Newsletter: https://www.blue-print.co/newsletter (https://www.blue-print.co/newsletter) – Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you! 🌀SPONSOR Thank you to episode sponsor: PHILIPS NORELCO OneBlade 360 Pro Face + Body A hybrid trimmer and shaver, for both face and body. Get it on Philips: https://fave.co/4j04V0Q (https://fave.co/4j04V0Q) Get it on Amazon: https://amzn.to/4j15rvO (https://amzn.to/4j15rvO) 🌀PRODUCT OF THE WEEK GRACE & STELLA EXFOLIATING FOOT PEEL MASK Lavender (4 pair): https://amzn.to/48RIVAJ (https://amzn.to/48RIVAJ) Unscented (4 pair): https://amzn.to/491t5nf (https://amzn.to/491t5nf) – SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (https://www.blue-print.co) (where you can also sign up for the free men’s grooming newsletter). YouTube: https://wwww.youtube.com/@blueprintgrooming (https://wwww.youtube.com/@blueprintgrooming) Instagram: https://wwww.instagram.com/blueprintgrooming (https://wwww.instagram.com/blueprintgrooming) TikTok: https://wwww.tiktok.com/@blueprintgrooming (https://wwww.tiktok.com/@blueprintgrooming) We also post regular SPIFFY content to @spiffypod on Instagram https://www.instagram.com/spiffypod (https://www.instagram.com/spiffypod) Adam’s Instagram: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.

10. 

    3 Dec 2025

    Do You Need Deodorant on Your Junk? A Deep Dive (and Value Judgment) on Whole Body Deos

    Do you really need a deodorant for your entire body, much less for your junk? In this episode, Adam Hurly (GQ, Robb Report) is joined by fellow men’s grooming journalist Garrett Munce (Esquire, Men’s Health) to discuss the sudden proliferation of WHOLE BODY DEODORANTS. Together they do a deep-dive on the category and a value judgement: Who is this product for? How do they work? And are they actually necessary, or just plain marketing? Plus, they do a quick-round assessment on other fringe self-care categories like LED masks, eye creams, and hole serums. (yeah…) 🌀GUEST: Garrett Munce, men’s grooming editor https://www.instagram.com/garrettmunce/ (https://www.instagram.com/garrettmunce/) Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns. MORE FROM BLUE PRINT BY ADAM HURLY: Articles: https://www.grooming.tips (https://www.grooming.tips) Videos: https://www.youtube.com/@blueprintgrooming (https://www.youtube.com/@blueprintgrooming) Newsletter: https://www.blue-print.co/newsletter (https://www.blue-print.co/newsletter) Instagram: https://wwww.instagram.com/blueprintgrooming (https://wwww.instagram.com/blueprintgrooming) TikTok: https://wwww.tiktok.com/@blueprintgrooming (https://wwww.tiktok.com/@blueprintgrooming) Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you! 🌀SPONSOR: PHILIPS NORELCO i9000 Prestige Ultra, Day & Night Special Edition Shaver. This rotary shaver shears stubble below the skin’s surface. Get it from Philips Norelco: https://fave.co/3XKBPcp (https://fave.co/3XKBPcp) Get it on Amazon: https://amzn.to/3KsJWal (https://amzn.to/3KsJWal) 🌀WHOLE BODY DEODORANTS LUME: https://amzn.to/3XmT2s6 (https://amzn.to/3XmT2s6) MANDO: CREAM: https://amzn.to/43XCWsA (https://amzn.to/43XCWsA) STICK: https://amzn.to/48k3Spb (https://amzn.to/48k3Spb) SPRAY: https://amzn.to/4am0NpK (https://amzn.to/4am0NpK) DOVE MEN+CARE: SPRAY: https://amzn.to/49Od4Dk (https://amzn.to/49Od4Dk) STICK: https://amzn.to/48lhbEs (https://amzn.to/48lhbEs) CREAM: https://amzn.to/48k49sd (https://amzn.to/48k49sd) 🌀FRAGRANCES ~BIANCO PROFUMO CAFFÉ AMARO: https://fave.co/3Xu2ABA (https://fave.co/3Xu2ABA) ~CLUE PERFUMERY MOREL MAP: https://fave.co/4oqjzQo (https://fave.co/4oqjzQo) - SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.

11. 

    3 Dec 2025

    A Little Off the Top (and the Jowls): Why Facelifts Look So Good Now

    It’s not all CGI and makeup: There’s a reason many A-listers are looking way more refreshed these days, from Brad Pitt to Lindsay Lohan. It’s the face lift, which is better than ever. (And, if you read most articles,you’ll know it is more expensive than ever too… unless you know a few research +  smart negotiating tactics.) Also… what is the difference between a men’s facelift and a women’s? In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) is joined by NYC facial plastic surgeon Dr. Sam Rizk, aesthetics industry journalist Tatiana Boncompagni (WSJ, NYT, Goop) and esteemed NYC dentist Dr. Larry Rosenthal (who got a facelift) to dive into the different types of facelifts, how they are performed for men, how to find a great surgeon at a lower price, and what to expect for the recovery and results. 🌀GUESTS Dr. Sam Rizk: https://www.instagram.com/drsamrizk/ (https://www.instagram.com/drsamrizk/) Dr. Larry Rosenthal: https://www.instagram.com/rosenthal_larry/ (https://www.instagram.com/rosenthal_larry/) Journalist Tatiana Boncompagni: https://www.instagram.com/tatiboncompagni/ (https://www.instagram.com/tatiboncompagni/) Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns. – Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you! 🌀SPONSOR: HIMS Visit https://www.hims.com/blueprint (https://www.hims.com/blueprint) to access to personalized care for weight loss, hair loss, sexual health and mental health. Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions. – 🌀PRODUCTS MENTIONED ~BLUE RIBBON WINNERS: https://fave.co/42oKOl8 (https://fave.co/42oKOl8) ~CARDON CLAY CLEANSER: https://amzn.to/4eo5TjG (https://amzn.to/4eo5TjG) ~HANZ DE FUKO QUICKSTAND HAIR STYLER https://amzn.to/3CxxmSH (https://amzn.to/3CxxmSH) – SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (https://www.blue-print.co) where you can also sign up for the free men’s grooming newsletter). YouTube: https://wwww.youtube.com/@blueprintgrooming (https://wwww.youtube.com/@blueprintgrooming) Instagram: https://wwww.instagram.com/blueprintgrooming (https://wwww.instagram.com/blueprintgrooming) TikTok: https://wwww.tiktok.com/@blueprintgrooming (https://wwww.tiktok.com/@blueprintgrooming) Adam’s Instagram: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.

12. 

    3 Dec 2025

    Welcome to SPIFFY, a Men's Grooming Podcast

    From Blue Print by Adam Hurly: SPIFFY is your source for the freshest takes on men’s grooming. Hosted by longtime men’s grooming editor Adam Hurly (GQ, Robb Report, Men’s Journal—and founder of Blue Print), SPIFFY dives into any and all aspects of self-care, head to toe, from hair loss to foot creams. In each episode, Adam is joined by experts in the field, from doctors to journalists to barbers to chemists. He’ll also highlight his favorite products and brands that many listeners will also love. (After all, Adam’s one of the guys testing hundreds of new products a month—but he has lots of all-time favorites he keeps in rotation, too.) SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (https://www.blue-print.co) (where you can also sign up for the free men’s grooming newsletter). You can find Blue Print by Adam Hurly on YouTube (where we post lots of videos), as well as social media; our handle is @blueprintgrooming on those channels. YouTube: https://wwww.youtube.com/@blueprintgrooming (https://wwww.youtube.com/@blueprintgrooming) Instagram: https://wwww.instagram.com/blueprintgrooming (https://wwww.instagram.com/blueprintgrooming) TikTok: https://wwww.tiktok.com/@blueprintgrooming (https://wwww.tiktok.com/@blueprintgrooming) Newsletter: https://www.blue-print.co/newsletter (https://www.blue-print.co/newsletter) We also post regular SPIFFY content to @spiffypod on Instagram https://www.instagram.com/spiffypod (https://www.instagram.com/spiffypod) Adam’s Instagram: https://www.instagram.com/adamhurly (https://www.instagram.com/adamhurly) SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur. Contact SPIFFY via Blue Print by Adam Hurly: https://blue-print.co/contact/ (https://blue-print.co/contact/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

7 ratings

Contact SPIFFY: Fresh Takes on Men's Grooming

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.