Spiraling Up — Marketing For Professional Services

About Spiraling Up — Marketing For Professional Services

Tired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing. A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners. Whether you’re spearheading marketing and business development efforts or building your expertise in the field, this podcast is your go-to resource for actionable insights and real-world advice with a fun twist! Hosted by Austin McNair, Joe Pope, and Mary-Blanche Kraemer. Join us as we spiral up with the brightest minds in professional services marketing. Get ready to laugh, learn, and level up your marketing game! Subscribe Today.

Publisher

Hinge

Category

business

Language

en

Explicit

No

First episode

7 Mar 2025

Latest episode

22 Apr 2026

Latest episodes

29 episodes in the feed.

1. 

   22 Apr 2026

   Culture vs Data: What AEC Firms Do to WIN

   What happens when you take a podcast out of the studio… and put it on stage in front of a live audience? In this special Spiraling Up keynote episode recorded live at The SMPS Southeast Regional Conference (SERC), we put two industry experts on the hot seat—no scripts, no edits, no safety net. Just real-time answers to the biggest questions facing professional services firms today. From business development and branding to AI, authenticity, and what actually drives growth, this episode dives...

2. 

   1 Apr 2026

   VP of Marketing Reveals the 4 Tactics That Still Work in 2026

   If you could only choose four marketing strategies to rely on for the next year, what would make the cut? In this episode of Spiraling Up, the team is joined by Dawn Hancock, VP of Marketing at Vertex, for a practical and engaging exercise: building a “Marketing Mount Rushmore.” Each participant selects and defends the four tactics they believe deliver the greatest impact in today’s environment. The conversation explores how firms can prioritize effectively, allocate resources with intention,...

3. 

   11 Mar 2026

   AI Search Has ARRIVED (Are you ChatGPT & Gemini-ready?)

   AI search has arrived—and it’s reshaping how buyers discover and evaluate companies. In this episode of Spiraling Up, the team welcomes Leah from Brandi to explore the rise of Generative Engine Optimization (GEO) and what marketers must do to stay visible in tools like ChatGPT, Gemini, and Perplexity. Leah explains why the shift from traditional SEO to AI search changes the rules of digital marketing. Instead of simply matching keywords, AI systems evaluate intent, authority, and share of voi...

Who has been a guest on Spiraling Up — Marketing For Professional Services

Names identified in recent episode analyses. Showing up to five guests.

• Dr Mikah Sellers
• Paige Byrd
• Elyssa Stephenson
• Wayne Larson
• Dr Ryan O’Sullivan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

196,225

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

42

Social presence

0

YouTube

86

Engagement

32