Elevated Ambition is the podcast for women in business who want to build success that feels aligned, spacious, and true to who they are - both online and in real life.
Hosted by social media coach Sarah Lilly, this show goes beyond strategy to explore the full experience of being an ambitious woman in business. From authentic marketing and brand alignment to motherhood, mindset, mental health, and the messy middle of entrepreneurship, Sarah brings honest conversations and practical advice every episode.
Ready to create a life and business that actually feels good? Lets go!
057: UGC and Content Creation: What Businesses and Creators Need to Know
Content creation has become one of the fastest growing industries online, but there is still plenty of confusion around creator rates, gifted collaborations, UGC content and what businesses should actually expect when hiring a content creator.
In this episode of Elevated Ambition, I'm unpacking both sides of content creation and sharing what both creators AND brands need to know to build successful, professional partnerships.
Whether you're a content creator looking to charge confidently for your work or a business owner wanting to invest in creator marketing, this episode will help you better understand the industry and avoid some of the most common mistakes.
Let's chat....
• The difference between UGC creators and content creators• What businesses should consider before hiring a creator• The realities of gifted collaborations versus paid work• Common mistakes creators make when working with brands• How businesses can find creators who genuinely align with their brand• What makes a successful creator-brand partnership
If you've ever wondered how content creators set their rates, whether gifted collaborations are worth it, or how brands can get better results from creator marketing, this episode is for you.
Follow Sarah on Instagram : @itssarahlilly (http://www.instagram.com/itssarahlilly) @sarahlillymedia (http://www.instagram.com/sarahlillymedia)
Visit the website : www.sarahlillymedia.com (www.sarahlillymedia.com)
3 Jun 2026
056: Why Everything You've Been Told About Brand Colours Is Wrong
Are you choosing brand colours based on outdated rules, or by what actually feels like YOU?In this episode, we're throwing out the old colour psychology handbook, and ditching the trending colours to find a colour palette that is authentically you. Let's chat...
Why traditional colour rules were built for big corporations, not personal brands
How colour meaning shifts across cultures and contexts
A simple method to discover your colours using your wardrobe, home, and saved images
Why trending colours are a trap and how to choose a palette that lasts for years
Practical steps to build and test your brand palette with confidence
Whether you're starting your brand from scratch or thinking about a refresh, this episode will change the way you think about colour, and help you find the palette that's genuinely and distinctly yours.
Follow Sarah on Instagram : @sarahlillymedia (https://www.instagram.com/sarahlillymedia) @itssarahlilly (https://www.instagram.com/itssarahlilly)
Work with me : www.sarahlillymedia.com (https://www.sarahlillymedia.com/)
Loved this episode? Rate us and be sure to hit follow - it helps us get this episode out to more amazing women like you!
20 May 2026
055: Mum Guilt & Finding Balance as a Working Mum with Gemma Brown
In this honest and heartfelt episode of Elevated Ambition, we’re talking mum guilt… and how it never really goes away as your children grow.
I’m joined by my friend, fellow mum, and businesswoman Gemma Brown for a real conversation about mum guilt, motherhood, social media pressure, and finding balance as a working mum.
Mum guilt is something so many women experience, but what’s often not talked about is how it changes as our children grow. As a mum to older children, Gem shares how guilt doesn’t disappear when your kids become more independent… it simply evolves. And as a mum currently navigating life with a baby and a seven-year-old, I share what mum guilt looks like in these early, (and physically demanding) years of motherhood.
We also dive into the power of shifting from consumption to creation, why showing vulnerability and resilience is important for our kids to see, and how setting healthy boundaries allows us to show up more intentionally for both our families AND ourselves.
If you’ve ever questioned whether you’re doing enough as a mum, this conversation is for you!
Find Gemma online here: www.gemmabrown.co.nz (https://gemmabrown.co.nz/)
Connect with Gemma on Instagram : @itsgemmabrown (https://www.instagram.com/itsgembrown)
Connect with Sarah on Instagram : @sarahlillymedia (https://www.instagram.com/sarahlillymedia) & @itssarahlilly (instagram.com/itssarahlilly)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
60
Social presence
0
YouTube
0
Engagement
32
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