Tune in to Sport Business Roundtable to stay in the know about the LeBow College of Business’ Sport Business program and the industry as a whole. This podcast — for students, faculty and sports lovers alike — features industry experts and covers everything from happenings within the Drexel LeBow program to news in the exciting world of sports.
Emily McNichol: Merchandising Game Day, From the Pro Shop to the Playoffs
In this episode of Sport Business Roundtable, host Jonas Ziga, BSBA ’28, sits down with Emily McNichol, BS ’13, vice president of merchandise for the Philadelphia Eagles. McNichol traces her path as a design and merchandising student at Drexel to her role in e-commerce at Urban Outfitters and running product for one of the NFL’s biggest brands. She breaks down how far in advance a season’s merch is planned, the balance between year-round staples and playoff items, and how much control a team has over its product versus the league and outside vendors. McNichol also compares merchandising for Eagles games, concerts and international soccer — including the World Cup matches at Lincoln Financial Field — and shares advice for students looking to break into the world of sport business.
27 Jul 2026
Tiffany Kimicata: Creativity, Leadership and Building Sport Campaigns at MOD
In this episode of Sport Business Roundtable, host Jonas Ziga, BSBA ’28, is joined by Tiffany Kimicata, head of marketing at MOD, who has spent her career at the intersection of advertising and sports, with prior stops at Saatchi & Saatchi and 360i. Tune in to explore her creative process, the projects that have shaped her career, and her approach to leadership and team culture at MOD. Kimicata also previews MOD’s upcoming event at Drexel this October and shares advice for students looking to break into sport-marketing–adjacent industries.
18 Jun 2026
Stephen Pina: Sports and Entertainment Law, NIL and Life Beyond the Track
In this episode of Sport Business Roundtable, host Jonas Ziga, BSBA ’28, is joined by Stephen Pina, JD, partner at Archer & Greiner P.C., where he focuses on sports and entertainment law, NIL (Name, Image and Likeness), music, and film and TV. A former Division 1 track and field standout at Penn State University and the University of Florida, Pina brings a rare blend of athlete, academic and attorney experience to his practice. Tune in to explore his journey, his approach to negotiation and client protection in a rapidly changing media landscape. Pina also lends his insight on what it takes to succeed across sports, music and entertainment law.
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