Spotlight on B2B Tech Marketing

About Spotlight on B2B Tech Marketing

Welcome to Spotlight on B2B Marketing. Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.

Publisher

Karen Lloyd

Category

business

Language

en

Explicit

No

First episode

27 Feb 2024

Latest episode

21 Oct 2026

Latest episodes

1 of 47 episodes have a transcript.

1. 

   21 Oct 2026

   How to Win in AI Search Without Producing More Content with Erika Varangouli

   Is your organic traffic falling while the pressure to do more with AI keeps growing? For many B2B marketing teams, the first instinct is to produce more content. But in an AI search landscape where everyone can publish at scale, more content often means more noise. In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Erika Varangouli, Head of SEO and AI Search at Riverside and previously a senior leader at Semrush. With over 13 years of experience driving organic growth, ...

2. 

   30 Sept 2026

   Stop "Weeing" On Me: A CIO's View of Marketing with Simon Ratcliffe

   If your buyer is a CIO or CTO, why does so much marketing never land? In this episode, host Karen Lloyd puts that question to the person best placed to answer it: a technology leader who has sat through decades of sales and marketing pitches aimed at him. Simon Ratcliffe is a fractional CIO and technology advisor who has spent his career at the intersection of technology, sales and marketing, and he's blunt about what makes him switch off, and what actually gets him to pick up the phone. Si...

3. 

   15 Sept 2026

   How to Turn Your C-Suite Into a Sales Advantage with Serena Walker

   Every technology company is chasing the same handful of senior decision makers right now, and their inboxes are full. So how do you actually get through, and how do you turn your own senior leaders into part of the answer rather than a name on a slide? In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Serena Walker, a commercial marketing leader who has spent her career driving enterprise growth for large corporate tech companies. Serena shares how she has moved C-...

Inside a recent episode

What Happens When You Hire Your First True Marketing Leader with Joe Walker & Victoria Wilson

Published 17 Mar 2026 · Transcript excerpt

[…] Because I know you also worked really closely with the CEO, didn't you were identifying this? Yeah MD, so our key criteria centered on impact adaptability and leadership maturity from a business perspective the most important factor was the ability to build a scalable marketing engine, not just run campaigns. […]

Who has been a guest on Spotlight on B2B Tech Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Joe Walker
• Victoria Wilson
• Louise Early
• Angela Brown
• Gary Gonsalvez

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

603

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

53

Social presence

0

YouTube

66

Engagement

60

Contact Spotlight on B2B Tech Marketing

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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