When we spot great work, we share it!
Spotlights by Stories Inc. showcases the brilliant people building programs that positively impact company culture, employer branding, recruitment, employee advocacy, employee engagement, and more.
Learn with us as we dive into how employee storytelling is best deployed to highlight culture at work.
In this episode, we’re sharing 5 Employer Branding Trends to Know for 2025 — inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders.
In 2025, we’re expecting to see:
-Social-first video
-A more agile approach to EVP creation
-Incorporating customer stories and testimonials into employer branding…and more!
Tune in to hear our 2025 predictions!
5 Sept 2024
5 Steps to Great Employee Engagement Campaigns
In 2023, employee engagement dropped to just 34% globally—down almost 10% from 2021 and 2022.
With high engagement levels linked to increased productivity, retention, and profitability, it’s not enough to recruit great people to your company. You need to retain them!
In this episode, we discuss employee engagement campaigns that truly delight your employees and drive measurable results.
Tune in to learn more about:
- Employee engagement campaign basics: common objectives, distribution channels, and KPIs
- Identifying key internal stakeholders to make your campaign a success
- Getting started: from rewards & recognition to benefits to optimizing in-person events, we’ll share real employee engagement campaigns that are sure to inspire your next campaign.
1 Aug 2024
2024 Mid-Year Employer Branding Trends
We’re halfway through 2024. What’s happened with your employer branding efforts so far?
In this episode, the team from Stories Inc. discusses the employer branding trends we’ve seen dominating the first half of 2024 — inspired by our current employee storytelling projects and what we're hearing as major priorities from our audience of EB, communications, and people leaders.
Tune in to hear more about:
- Content themes we see leading 2024 employee storytelling efforts
- The channel we see companies focusing their efforts on most
- Video storytelling trends and best practices
- Why we’re optimistic about the state of EB in 2025 and beyond
11 Jul 2024
Employer Brand Campaigns that Attract & Retain
In this previously recorded webinar in partnership with Rally Recruitment Marketing, we learn from Alex Wallce, Head of Talent Brand at The Knot Worldwide. Alex shares her experience creating an employer brand campaign with great internal and external results.
Listen in for more on:
Strategic Alignment: How to synchronize internal and external employer branding efforts for maximum impact
Effective Campaign Examples: Insights into successful campaigns, including a case study of The Knot Worldwide's video series that drove 50 hours of watch time in three days.
Boosting Brand Awareness: Techniques for using employer brand campaigns to enhance visibility and attractiveness as an employer.
Engaging Current Employees: Best practices for leveraging employer branding to boost morale and maintain high engagement levels among team members.
20 Jun 2024
How to Communicate with Gen Z in the Workplace
By 2025, Gen Z is expected to make up ~27% of the global workforce. Is your content strategy ready?
In this episode, we are joined by Stories Inc. Content Strategist and former university recruiter, Melissa Jones, to discuss early career recruiting and best practices for communicating with Gen Z.
Listen in to:
-Discover what Gen Z wants in the workplace, featuring the latest industry research
-Learn how to create university recruiting content, including our favorite interview questions that get the best stories from intern and early career storytellers
-Get inspired by successful early career storytelling campaigns from leading brands like Intel.
8 May 2024
Promoting Mental Health Awareness with Employee Stories
The mental health crisis is a growing epidemic: 1 in 5 U.S. adults experience a mental illness in a given year. And globally, mental health disorders cost businesses $2.5 trillion annually.
During this previously recorded live webinar, Trane Technologies’ Global Wellness Leader Kristin Irby shares how her team built Trane’s Global Mental Health program amidst the pandemic, and the role employee storytelling played in driving program adoption and participation.
1 May 2024
Strategies for Leadership Storytelling
Are your leaders part of your brand story?
In this episode, the team at Stories Inc. explores the art of leadership storytelling.
Listen to learn how to transform your leaders into compelling brand ambassadors through authentic and engaging stories shared on LinkedIn. We also talk about expert strategies for selecting, facilitating, and creating content that resonates with your leaders’ audiences while promoting your brand and culture.
Don't miss this opportunity to elevate your leadership presence and drive meaningful connections on the world's largest professional platform.
11 Apr 2024
How to Brand Small Companies with Employee Stories
If you are a small or mid-sized company, competing for talent against big companies can seem daunting.
But whether you have 50 or 50,000 team members, candidates are attracted by unique cultures that align with their personal and professional goals. If you have a unique culture—and can communicate it in a compelling way—you can compete for top talent.
In this episode, learn:
How to brand your small and mid-sized company’s unique culture using employee storytelling
How small and mid-sized companies are using employee stories to drive their key talent initiatives forward (featuring examples)
Tips for getting started capturing employee stories in your organization
21 Mar 2024
Four Mistakes in Employee Storytelling (and How to Fix Them)
In this episode, we reveal the four biggest mistakes companies make in employee storytelling and how to fix them to capture attention and build your employer brand.
We'll share insights from our 12 years of experience and practical tips you can use immediately.
Tune in to learn:
How to avoid the #1 mistake that makes your videos fall flat
How to craft a compelling creative direction for your stories
The difference between platitudes and powerful storytelling (with real-world examples!)
How to repurpose your content and get the most out of your efforts
22 Feb 2024
Demystifying DEI Content in 2024
A recent study found that more than half of U.S. adults say diversity, equity and inclusion is a key factor when they are evaluating career opportunities.
In this DEI-focused session, we uncover the trends we’re seeing and also share the results of our research from ALL 100 career sites of Fortune’s “Best Companies to Work For” list, answering the question: is DEI content delivering for candidates?
8 Feb 2024
How to brand a team: The team value proposition
In this conversation, we reveal the Team Value Proposition (TVP): Your ticket to attracting, engaging, and retaining top performers in a crowded market. Learn the four steps to crafting a killer TVP, align it with your EVP, and unleash the unique stories from your teams.
Strong team storytelling can lead to increased candidate engagement, shorter hiring times, and improved employee retention.
23 Jan 2024
How to communicate core values using real employee experiences
A 2022 Qualtrics study revealed that more than half of US employees would be willing to take a pay cut to work at a company with better values. And even more – 56% – wouldn’t even consider a job at a company that has values they disagree with.
In short: communicating your core values is critical to attracting and retaining top talent.
In this podcast episode, Stories Inc. partner and co-founder Scott Thompson (https://www.linkedin.com/in/scottlthompson/) talks about how to bring your core values to life to distinguish your culture from the competition.
Specifically, join us to learn about:
- Attracting Candidates: How to tell stories that show values in action
- Engaging Employees: Nurturing a value-oriented culture by reinforcing core values internally
- Getting Started: Real examples from real brands to inspire you
18 Jan 2024
2024 Employer Branding Trends: Part Two
This is part two of our 2024 trends episode where we dive into the last three trends: employee advocacy, humanizing leadership, and activating an EVP globally.
This 2024 list of trends was inspired by the most pressing and strategic culture content projects we are kicking off in the new year. And, what we’re hearing as major priorities from our audience of employer brand, communications, and people leaders.
15 Jan 2024
2024 Employer Branding Trends: Part One
Here at Stories Inc., we have the privilege of working with employer brand, talent acquisition, and communications teams to plan and execute their employee storytelling content strategies. This 2024 list of trends was inspired by the most pressing and strategic culture content projects we are kicking off in the new year. And, what we’re hearing as major priorities from our audience of employer brand, communications, and people leaders.
This is part one of two where we dive into the first three trends: AI for content creation, the alignment of employer brand and internal communications, and celebrating frontline and behind-the-scenes team members.
8 Jan 2024
From the interview chair: How to get great employee stories
Employee storytelling is the best way to illustrate culture.
But how do you get a great story, every time, from employees you interview?
Stories Inc. has over a decade of experience uncovering and creating compelling employee stories, and we're sharing some of our tips with you!
Listen as Stories Inc.'s Bernadette Launi and Melissa Jones share the best questions to ask employees that push past pat testimonials to gets great stories, every time.
19 Dec 2023
How to lead employer brand as a team of one with Fannie Mae's Jen Beyer
Employer branding is a multi-faceted role: brand development, reputation management, talent pipeline, content creation, and employee engagement are just a few ways you’re able to impact your organization through employer branding efforts.
But what if you’re a team of one? Where do you start? What do you prioritize? How do you create the most impact?
Jen Beyer, Employer Brand Advisor at Fannie Mae, is a proud team of one.
In this spotlight, Jen will be sharing her lessons learned over 7+ years as a solo employer brand practitioner across multiple organizations.
Tune in for discussion around:
Time management and how to prioritize your employer brand objectives
Tips for collaborating internally to increase your bandwidth and impact
The role agencies and outsourcing can play in your success
Real tricks Jen uses to get work done fast!
19 Dec 2023
From Intern to Talent Director: How to grow a career in talent brand with Sodexo's Jamia Belton
There's no college major for "Employer Branding," "Talent Branding," or "Recruitment Marketing." So how do you break into, and build, a career in this growing and multi-faceted field?
In this Spotlight, Jamia Harrison talks about how she built her career in employer branding, from a social networking intern through her current role as Director of Talent Experience at Sodexo.
19 Dec 2023
How to build an employee advocacy program from the ground up with Intel's Teri Chackel and Krista Vogel
Building an employee advocacy program from scratch is no small feat.
You’re finding and engaging employee ambassadors, selecting tools, and juggling brand guidelines with personal branding on social media. And often, this work is only a small part of your role!
Sound familiar? If so, join us for this inspiring Spotlight on Teri Chackel (https://www.linkedin.com/in/teri-chackel/) and Krista Vogel (https://www.linkedin.com/in/kristavogel/), Employee Advocacy Program Leaders at Intel Corporation (https://www.linkedin.com/company/intel-corporation/).
In this actionable session, Teri and Krista will pull back the curtain on how they built a robust advocacy program that is home to 150+ ambassadors and counting.
Tune in for engaging conversation around:
Getting organizational buy-in and how to set your pilot program up for success
Balancing content amplification and storytelling to create empowered brand ambassadors
Selecting the right tools for your program, when the time is right…and much more!
19 Dec 2023
How to really differentiate your employer brand with James Ellis
James Ellis is a well-known and super engaging expert in employer branding. Of course, he really understands how employee storytelling differentiates an employer brand. In this engaging conversation, James and Bernadette from Stories give tips on what to focus on when differentiating your brand from other companies, how to position your cultural weaknesses as strengths, and Taylor Swift.
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