MC², an award-winning brand experience solutions agency, presents Squared Away, a live event marketing industry-focused podcast. Squared Away welcomes the ideas and insights of MC² employees, partners, associations, clients, and more.
From Consumer Events to Live Events, Offering What’s Best for Brands For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing. Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, ...
2 Apr 2025
The Sleeping Giant
What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry.
14 Jan 2025
Conveniently Convenient: Showcasing at NACS
Suzanne Loria-Cunha and Chris Ko, industry experts from MC², share insights from the NACS show floor, highlighting innovative retailing strategies that drive business growth and customer engagement.
29 Aug 2024
Anniversary Episode - Celebrating 25 Years of MC²
What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999? For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry.
30 Jul 2024
Cementing the Future with CEMA
Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, (https://cemaonline.com/) Brian Mason, MBA (https://www.linkedin.com/in/brian-mason-mba/), as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.
25 Jun 2024
I’m Ichi’ng for More!
Check out Ep. 5 of Squared Away as our host, Bruno Silva, sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinking outside of the box, and more.
#ThisisMC2 #squaredaway
28 May 2024
Connections in Events
Vice President of Growth, Jessica Gauvin (https://www.linkedin.com/in/jessica-gauvin-3136b837/) and Senior Strategic Sales Executive, Mike Hanifan (https://www.linkedin.com/in/michael-hanifan-5a2aa75/), talk the importance in building connections throughout the Events space. Each connection can vary from vendor to customer to partners and associations, but how does that enable your brand to excel above the rest?
25 Apr 2024
Creativity & Design from Within
Check out Ep. 3 of our Squared Away podcast featuring Head of Design, Saul Stokes and Creative Director, Erin Sauro as we peek under the hood to our company’s creative engine while revisiting past and current projects to diving into the creative process throughout our Creative and Design capabilities.
20 Mar 2024
Selling Experiences
From getting started in the Events industry to managing a successful accounts of all sizes, take a deep dive into selling and managing experiences from trade shows and pop-ups to mobile tours and conferences with Chief Growth Officer, Ben Nazario (https://www.linkedin.com/in/bennazario/) and Associate Account Manager, Jazmine Toner (https://www.linkedin.com/in/jazminetoner/) on Episode 2 of MC² (https://www.linkedin.com/company/mc2-experience/?miniCompanyUrn=urn%3Ali%3Afs_miniCompany%3A11971)'s Squared Away podcast right now!
31 Jan 2024
Talking CES: Past, Present & Future
Join us as we discuss all things CES from past, present, and future with Chris Gilbert (https://www.linkedin.com/in/christian-gilbert-086b215/) and Nicole Caporale (https://www.linkedin.com/in/nicole-caporale-67876224/) at MC² (https://www.mc-2.com), an MCH Company.
After experiencing its most successful show to date with four clients landing on EXHIBITOR Group's Best of CES 2023 list (https://www.mc-2.com/best-of-ces-2023/), a first for any live marketing event agency, we discussed best practices, historical figures, and future trends in building an award-winning exhibit at one of the world's most famous events - CES (Consumer Electronics Show)!
Podcast Authority Score: 18 / 100
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Social presence
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YouTube
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Engagement
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