Would you risk it for a biscuit? Two immigrants did it
Would you risk it for a biscuit? Two immigrants did it
In this episode of the Squat Success Podcast, host Dr. Bobby Bhandal meets Lana and Lana — two dentists who share a first name, a hometown, and a dream — now co-founders of Iconic Dent, a thriving new squat practice in Norwich.
They talk candidly about building a business as immigrants with no family in the UK, spotting an underserved gap in Norwich's high street, and the simple pre-launch marketing trick (a window QR code) that filled their books with 250 patients before opening day. Three months in, Iconic Dent has welcomed over 500 new patients and been profitable from month one.
They also open up about what it's really like running a practice with your best friend — dividing strengths, staying aligned, and why the right business partner makes all the difference — and share the patient comment that gave this episode its name: "risk it for a biscuit."
If you're an associate dentist weighing up the leap to ownership, this one's for you.
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14 Aug 2026
Going Private & Building Site Number Two - Dr Sharan Suthar
Dr Sharan Suthar acquired her practice with zero funding back in 2017, and is now opening a second site as a squat just doors from the original. In this raw conversation, she shares what it really took to leave the NHS behind, the health scare that forced the decision, the patient backlash that followed, and how character-first hiring and a healthcare-over-business ethos rebuilt her team and culture from the ground up.
12 Mar 2026
Breaking Barriers in Orthodontics: With Dr Bobby and Dr Ayeh
In this conversation, Aya shares her journey of starting a private orthodontic practice, reflecting on the challenges and triumphs she faced in her first year. She discusses her motivations for venturing into private practice, the difficulties in finding the right location and financing, and the importance of creating a unique practice environment. Aya also delves into staffing challenges and the dynamics of building a supportive team, as well as her strategies for attracting patients without traditional marketing. Her story emphasizes the significance of self-awareness, personal branding, and the courage to pursue one's vision in the face of adversity.
Reach and audience
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Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
28
Social presence
0
YouTube
0
Engagement
60
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