A few years ago I was standing shirtless and frightened in the middle of a psychedelic ceremony. I was desperate to find the answers to why i was suffering from the world’s most painful headache condition. After 16 years of torture, oxygen tanks in my bedroom and carrying epi-pens on dates, I was ready to get rid of this nightmare pain. I share this experience in my very first episode. I decided to create Squeezing The Plums from the learnings I gathered in that ceremony. I wanted to create a place where men could share their stories, knowledge & opinions to develop the next generation of man
Dear Friend!
If you're reading this, from the bottom of my heart Thank you! You have helped me achieve a goal I set for myself which was to record 52 podcasts in 52 weeks. Your support has helped me record late into the night, even after a 12-hour workday, gym and meal prep I kept the promise to myself (and to you) that I would do as I say and regularly produce quality content week in week out.
So tonight, as write up my description for the last time potentially on Squeezing The Plums I wanted to show what I have in store for the year ahead.
Developing my personal brand has been a big focus of mine in the weeks gone by, realising how important it is if I wish to grow a business or another podcast in the future.
And so, with that in mind, I share a high-level overview of what I intend to implement as key fundamentals when going for the target of trying to grow a personal brand in 2025 as well as what topics am I going to lean into and leverage.
So, sit back, tune in and hear me out as I look forward to sharing what I will do next. And like a great saying I once heard"If you can see it, and have the courage to speak it, it will happen."
4 Feb 2025
#51 How Creators Can Build a Successful Brand with Ross Howess
Many dream of turning their passion into a profitable business, but few truly understand how to make it happen. How do you transform creativity into a career? How do content creators and social media personalities actually make money?
Expect to learn why authenticity is key to monetisation, how to build trust with your audience before selling anything, the biggest mistakes creators make when launching merch, why brand deals aren't as lucrative as people assume, and how a strong mailing list can be a game-changer.
But most importantly we get a real insight into how Ross navigated the dark side of being a creator, dealing with negativity in the social media space and the importance of staying true to your voice.
28 Jan 2025
#50 Balancing security and passion, a blueprint for pursuing your dreams with Ricky Flow
I sat down with Ricky Flow to explore his journey from corporate beginnings to spiritual entrepreneurship. What begins as a reflection on following his brother’s footsteps into accounting at KPMG evolves into a deeper exploration of how a Tony Robbins event at 19 inspired him to quit his job and pursue a more meaningful path.
Discover how witnessing a colleague’s eBay success planted the seed for entrepreneurship, why balancing security with passion is key during major life transitions, and how Ricky reconciled his practical upbringing in a Catholic, private school environment with his aspirational, creative side.
This conversation reveals the man behind the entrepreneur—someone who has sold multiple businesses, embarked on a three-year spiritual journey, and now integrates business acumen with spiritual wisdom through writing, speaking, and singing. It’s a thought-provoking discussion about personal growth, decision-making, and how to pursue dreams without losing your foundation.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
4.9 / 5
45 ratings
Podcast Authority Score: 65 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
91
Social presence
94
YouTube
0
Engagement
51
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