Stable Business Podcast with Jenni Bush (The Equine Business Podcast)

About Stable Business Podcast with Jenni Bush (The Equine Business Podcast)

This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you're raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this podcast gives you the clarity, confidence, and tools to lead your equine business like a CEO.

Publisher

Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs

Category

business

Language

en

Explicit

No

First episode

9 Nov 2018

Latest episode

4 Nov 2026

Latest episodes

256 episodes in the feed.

1. 

   4 Nov 2026

   250: Muck Out #3 - Am I Just Not Good at This? Confidence vs. Real Business Problems

   Brilliant With Horses, But Struggling With Business? Ever had one of those weeks where nothing seems to go right in your equine business? A few cancellations, enquiries that don't turn into bookings, a social media post that gets absolutely nowhere, and suddenly you're questioning whether you're actually cut out for running a business. But what if the problem isn't that you're not good enough? In this episode of the Equine Business Podcast, we're continuing our Business Muckout series and challenging the belief that struggling with certain parts of running a business means you're simply not cut out for it. Because being brilliant at what you do and being brilliant at running a business are two very different things. Most equestrian business owners have spent years developing their skills as riding instructors, equine therapists, saddle fitters or product specialists. But who actually taught you how to price your services, market your business, understand your numbers or turn enquiries into paying customers? And perhaps more importantly, how do you know whether you're struggling with confidence or whether there's a practical business problem that needs solving? In this episode, we explore: Why being brilliant at your equine profession doesn't automatically mean you know how to run a business How telling yourself you're rubbish at sales, marketing or numbers can become a self-fulfilling belief Why one unhappy customer or quiet week shouldn't make you question everything Why confidence often comes from taking action rather than waiting until you feel ready The important difference between a confidence problem and a practical business problem Why you don't need to be brilliant at every aspect of running your business How to identify what's actually going wrong instead of simply telling yourself you're not good enough Why taking responsibility for learning the right business skills matters Whether you're struggling with marketing, sales, pricing, finances or simply feeling overwhelmed by everything involved in running an equestrian business, this episode will help you look at those challenges differently. Because struggling with something doesn't mean you're incapable of getting better at it. And rather than asking yourself whether you're cut out for business, perhaps there's a much more useful question: What do I need to get better at, and what's going to help me do that? FREE RESOURCE: Equine Business Health Check Not sure which part of your equine business needs the most attention? My free Equine Business Health Check looks at six key areas of your business to help you recognise what's working, identify where there might be gaps and get clearer on what to focus on next. Take the free Equine Business Health Check: https://equinebusinessmentor.com/healthcheck (https://equinebusinessmentor.com/healthcheck) Connect with Jenni Bush Equine Business Mentor | Helping equestrian business owners make sense of business. Website: https://equinebusinessmentor.com (https://equinebusinessmentor.com/) If you enjoyed this episode, please follow the Equine Business Podcast and leave a review. It really helps more equestrian business owners discover the show.

2. 

   28 Oct 2026

   249: Muck Out #2 - Are Other Equestrian Businesses Really Doing Better Than You?

   The Hidden Cost of Comparing Your Business to Others Ever found yourself scrolling through social media, seeing another equestrian business celebrating a fully booked diary, a sold-out launch or a growing team, and suddenly questioning how well your own business is doing? You're certainly not alone. But comparisonitis can do far more than knock your confidence. It can actually start influencing the decisions you make in your business, and not always for the better. In this episode of the Equine Business Podcast, we're continuing our Business Muckout series and tackling the habit of comparing our businesses to everyone else's. Because here's the thing. Just because another business looks successful from the outside doesn't mean it's more profitable, more sustainable or even more successful than yours. We're looking at how comparison can lead you to question your prices, copy somebody else's marketing, chase opportunities that aren't right for you and lose sight of what you're actually trying to build. In this episode, we explore: Why a fully booked diary doesn't necessarily mean a profitable business How comparing yourself to competitors can influence your pricing and marketing decisions Why copying what's working for somebody else could actually damage your own business The difference between researching your competitors and allowing them to dictate your decisions Why bigger doesn't always mean better when it comes to business success How to turn comparison into useful inspiration rather than self-doubt Why defining your own version of success is so important Whether you're a riding instructor, equine therapist, livery yard owner or running an equestrian product business, this episode is a reminder that you don't need to build somebody else's version of success. You need to build a business that works for you, your customers and the life you want to live. FREE RESOURCE: Equine Business Health Check Not sure where you should be focusing your attention in your equine business? My free Equine Business Health Check looks at six key areas of your business to help you recognise what's working, identify what needs attention and get clearer on your next steps. Take the free Equine Business Health Check: https://equinebusinessmentor.com/healthcheck (https://equinebusinessmentor.com/healthcheck) Connect with Jenni Bush Equine Business Mentor | Helping equestrian business owners make sense of business. Website: https://equinebusinessmentor.com (https://equinebusinessmentor.com/) If you enjoyed this episode, please follow the Equine Business Podcast and leave a review. It really helps more equestrian business owners discover the show.

3. 

   21 Oct 2026

   248: Muck Out #1 - Fear of Failure in Your Equestrian Business

   The Fear of Failure Is Often Just Fear in Disguise In this solo episode, Jenni Bush kicks off the new Business Muck Out series by unpacking fear of failure, fear of success, and the habit of assuming the worst before anything has even happened. She explains why setbacks are often feedback, not proof that you are bad at business, and why progress gets easier when you stop expecting perfection. Jenni also shares a real example from her own business launch, showing how disappointing results can still reveal what needs fixing, especially around positioning, timing, and messaging. This episode is aimed at equine business owners who want a more practical, less emotional way to respond to things not going to plan. Key topics Jenni introduces the Business Muck Out series, a 12-part reset for business owners who want to clear out unhelpful beliefs, habits, and thinking patterns. She challenges the tendency to assume failure before taking action, asking whether the real issue is fear of failure, fear of success, or simply trying to stay safe. Jenni explains how imagined outcomes—like nobody buying, nobody booking, or people judging you—can stall business decisions. She argues that business growth requires stepping out of the comfort zone, while still making informed decisions rather than reckless ones. Jenni shares a personal launch example: 180 people registered for the Equine Business Boot Camp, but six joined the collective. She explains how she reframed the result as useful feedback rather than total failure. She reflects on how positioning, messaging, and launch timing affected the result. Conversations with past clients helped Jenni identify what they valued: community, approachability, practical tech support, and connection. She introduces her Raise the Bar framework, built around beliefs, actions, review, and redo—and connects it to tracking numbers and learning from data. Jenni warns against shiny object syndrome and encourages business owners to improve what they already have before chasing new strategies. She encourages listeners to break big goals into smaller steps, using her own goal of reaching £10k months as an example. Timestamps00:00 - What if it all goes right? 00:25 - Welcome to the Business Muck Out series 00:55 - Why the series starts with fear of failure 01:56 - Imagining disaster before you begin 02:34 - Asking what happens if it works 03:01 - Fear of failure versus fear of success 04:21 - Safety, comfort zones, and growth 05:18 - Why business is like learning to ride 06:16 - A launch that brought six members instead of twenty 07:12 - Failure as feedback, not a final verdict 08:10 - Asking past clients what they valued 09:26 - Repositioning the offer after the launch 10:23 - Why business feedback feels personal 11:17 - There is no failure, only feedback 12:39 - Timing, confidence, and the launch 14:04 - The Raise the Bar framework 15:29 - Shiny object syndrome and stopping the spiral 16:24 - Finding your own voice in your content 17:21 - Success as a mindset, not magic 18:33 - Choosing to keep going and keep learning 19:31 - Remembering how much you have already overcome 20:30 - Past failures becoming a foundation for future success 21:29 - Breaking big goals into smaller steps 22:57 - How a pause can improve the next transition 23:57 - Shrinking the gap between now and your goal 24:26 - What are you avoiding because of fear? 25:28 - Setbacks are not a reflection of your worth 25:53 - The Equine Business Health Check 26:47 - What’s coming in the next episode Free resource Take the Equine Business Health Check to review six key areas of your business, identify what’s going well, and decide what to focus on next: https://equinebusinessmentor.com/healthcheck (https://equinebusinessmentor.com/healthcheck) Next time, Jenni explores comparison—and why looking at someone else’s business can leave you wondering whether you’re getting everything wrong.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

4.5 / 5

8 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

95

Social presence

0

YouTube

0

Engagement

81

Contact Stable Business Podcast with Jenni Bush (The Equine Business Podcast)

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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