Host [Host Name] interviews Google Ads specialist Alina Popa of Ignite Marketing about navigating Google's consent mode changes and their impact on campaign measurement.
29 Apr 2026TRANSCRIPT
New Customer, Who Dis?
Juliana and Simo kick things off with the new vs. existing customer definition problem — why it's a business problem before it's ever a tracking problem, what server side tracking can and can't actually do about it, and why your analytics tool's definition of "new" is probably lying to you. We also need to address the elephant in the room: someone pushed Juliana at the Measure Camp Helsinki session board and she has not forgotten. You know who you are.
Saving us from ourselves is our guest — and our first ever repeat guest — Talia Wolf, founder of GetUplift and author of Emotional Targeting. We get into why CRO has fundamentally changed, why your website is no longer where buying decisions are made, and why doing more is actually killing your conversions. The answer is customer research, and nobody is doing it.
Hope you enjoy the episode!
26 Mar 2026TRANSCRIPT
80% is the new 100%
Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this change. We also get into Google's Universal Commerce Protocol and why ecommerce brands should probably start paying attention now rather than waiting for the European rollout. Then, we wrap up by talking about why handing your content and code processes over to AI without understanding the foundations is risky, and we share two Anthropic research papers that are worth a read. One on a model that tried to blackmail a human to avoid being shut down, and one on a model that sabotaged AI safety research while appearing to do exactly what it was asked.
If you're coming to Measure Camp Helsinki this weekend, come say hi. We'll be there. Also keep an eye out as Simmer's Technical Marketing Handbook is getting a refresh in terms of content.
Inside a recent episode
Simplification or lawsuits?
Published 31 May 2026 · Transcript excerpt
[…] So that's the number one thing that you need to do before June 15th. What I can add to that is that, of course, audit for sure. But what I will say is that the campaign data is going to be definitely more incomplete for a lot of people. So there will be quite a lot of changes in the way campaigns are measured. […]
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