Startup advice usually sucks. Founders bragging, vague lessons and little reality.
We built Seeking Growth because you deserve better.
Michael scaled Zipline.io from idea to over $10m VC funding —through 3 PMF pivots, expanding to the USA (and retreating!) and building A-player teams. He shares the raw truth with no fluff.
Zabi is your eyes and ears, the aspiring Snr Leader/Founder - he uncovers the aha-moments to reveal exactly how shit gets done. Product. Sales. Hiring. Mental Models. Even Psychology!
So let’s dive in as we seek personal growth, career growth and growth in a scaleup.
#72: Systems Thinking: How to Build Lean, Scalable Systems
Today we unpack how you can apply systems thinking in your startup and build high-value 'systems. You get the three-question framework for mapping workflows, cutting noise, and focusing on the high-value steps and how we've applied it at Zipline.io!
The few chapters
Defining a “system” and why complexity naturally creeps in
Mapping your core workflows as “arteries” and spotting the noisy “capillaries”
The three essential questions to evaluate any process:
What’s the goal?
How frequently does it run?
How much waste or risk is in the flow?
Real-world examples in recruitment and finance on pruning unnecessary steps
Practical tactics for trimming complexity and building lean, scalable operations
Connect with Us:
Michael Momsen (linkedin.com/in/michaelmomsen (https://www.linkedin.com/in/michaelmomsen/))
Zabi Rawan (linkedin.com/in/zabi-rawan)
📣 Feedback, ideas or career questions? Send us an email - zabi.rawan@zipline.io
The hosts discuss Peter Drucker's "The Effective Executive," emphasizing how individuals can cultivate effectiveness by prioritizing outcomes, leveraging strengths, and focusing on key priorities.
21 May 2025
#70 - Make Sales Great Again: Building a great sales culture
Sales has become a dirty word—known for aggressive tactics, high-pressure targets, and customer frustration. MM and Zabi sit down to talk through why this doesn’t work, especially in B2B SaaS.
We share exactly
what great sales looks like: genuine problem-solving, aligning closely with customer pain, and building real relationships.
How Zipline built a strong sales culture, deep product<>sales collaboration, why hiring for culture matters, how product agility makes selling easier, and why we believe in rewarding high performers generously.
If you’re tired of traditional sales or curious how a startup like Zipline actually makes sales enjoyable and effective, listen in.
P.S. Yes we're hiring for sales role right now! If this resonated, reach out!
--
Check out our latest roles: https://www.linkedin.com/company/zipline-io/posts/?feedView=all
Connect with Us:
Michael Momsen (linkedin.com/in/michaelmomsen (https://www.linkedin.com/in/michaelmomsen/))
Zabi Rawan (linkedin.com/in/zabi-rawan)
📣 Feedback, ideas or career questions? Send us an email - zabi.rawan@zipline.io
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
34,368
Score snapshot 15 Sept 2025
Apple Podcasts (US)
3.7 / 5
6 ratings
Spotify
3.7 / 5
43 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
63
Social presence
0
YouTube
85
Engagement
75
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