The Arab startups scene is one of the hottest globally. The Startups Arabia podcast is the place to learn all about it. With a 420 million strong population that is young and tech-savvy, the Arab world is proving to be a great market to create a startup. This podcast interviews the best founders, investors and operators of the region. Listening to deep conversations with them, you will learn deep insights about the ecosystem. You will also be inspired by their success, the challenges they overcame and the opportunities they see.
Yasmine El-Mehairy, Building Dija, Empowering Women & Navigating Uncertain Terrain – Ep.8, Season 3
Yasmine El-Mehairy is the Co-Founder and CEO of Dija, a platform helping Muslim women invest with confidence in a way aligned with their faith and values. Yasmine is a serial entrepreneur, passionate about startups with purpose. Before launching Dija, she worked in global financial service organizations like City Ventures and Deloitte Digital, as well as founding and managing other startups in various fields, like digital media and e-commerce. She previously Co-Founded SuperMama, the one-stop shop for mothers in the Arab world, which was acquired by Mawdoo3. She's also an expert in entrepreneurship, serving as a lecturer and tutor at Oxford University. Yasmine holds an executive MBA from London Business School, a master's in online media from the University of Westminster, and a bachelor's in computer Science from Egypt's Aisha's University, and has been strongly committed to creating the change she wants to see in the world by starting purposeful startups that contribute to the growing ecosystem.
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The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.
Follow us on our social media platforms to stay updated and get in touch:
LinkedIn: Startups Arabia Podcast (https://www.linkedin.com/company/startups-arabia-podcast/)
Twitter: @ArabiaStartups (https://twitter.com/ArabiaStartups)
Facebook: @startupsarabia (https://www.facebook.com/startupsarabia)
Youtube: Startups Arabia Podcast (https://www.youtube.com/@startupsarabiapodcast4364)
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Yasmine’s LinkedIn account: (https://www.linkedin.com/in/omar-hagrass/)@Yamine El-Mehairy (https://www.linkedin.com/in/yasmineelmehairy/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAK_ok0BlYDXD0Vj68GvILnytWyegl22WB4)
Dija Money’s Website: https://www.dija.money/ (https://www.dija.money/)
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SHOW NOTES:
00:00 Introduction to the Startups Arabia Podcast
00:25 Meet Yasmine El-Mehairy: A Serial Entrepreneur
02:17 Yasmine's Early Career and First Startup
03:01 The Turning Point: From Corporate to Startup
07:28 The Birth of SuperMama
09:11 Challenges and Pivots in SuperMama's Journey
19:46 SuperMama's Growth and Traction
34:31 Navigating Investor Relations and Board Dynamics
38:37 The Acquisition of SuperMama
45:07 Transition to Dija Money and Financial Empowerment
45:30 The Origin of Dija Money
46:29 Financial Mistakes and Lessons Learned
49:32 Gender and Financial Literacy
54:18 Geopolitical and Socioeconomic Factors
01:00:45 The Dija App: Vision and Development
01:06:23 Building a Startup: Strategies and Challenges
01:10:51 Personal and Professional Reflections
01:20:53 Quickfire Questions and Closing Thoughts
5 Oct 2025TRANSCRIPT
Ramez El-Serafy, The 14 year Journey of F6 and an Evolving Region – Ep.7, Season 3
Ramez El-Serafy is the General Partner and Co-Founder of F6 Ventures, bringing over 18 years of experience in technology, investments, entrepreneurship, and management. Before launching F6 Ventures, Ramez served as CEO of Flat6Labs from 2011 to 2025, where he led its transformation into one of the most active innovation platforms in the Middle East and Africa, expanding its footprint, scaling its operations, and investing in hundreds of high-growth startups.
Earlier in his career, Ramez was responsible for building and managing the mobile applications business at Sarmady – a Vodafone company – and served as a board member of the Global Accelerator Network from 2014 to 2016. He holds a B.Sc. in Computer Engineering from Alexandria University and is deeply committed to fostering innovation, empowering entrepreneurs, and building impactful businesses that shape the future of emerging markets.
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The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.
Follow us on our social media platforms to stay updated and get in touch:
LinkedIn: Startups Arabia Podcast (https://www.linkedin.com/company/startups-arabia-podcast/)
Twitter: @ArabiaStartups (https://twitter.com/ArabiaStartups)
Facebook: @startupsarabia (https://www.facebook.com/startupsarabia)
Youtube: Startups Arabia Podcast (https://www.youtube.com/@startupsarabiapodcast4364)
—--- Resources—--------:
Ramez’s LinkedIn account: (https://www.linkedin.com/in/omar-hagrass/)@Ramez El-Serafy (https://www.linkedin.com/in/ramezm/)
F6 Ventures’ Website: https://f6.vc/ (https://f6.vc/)
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SHOW NOTES:
00:00 Introduction to Ramez El-Serafy and the Podcast
02:41 The Birth of Flat6Labs
07:14 Challenges and Growth of Flat6Labs
24:00 Expanding Beyond Egypt
30:36 The Evolution into F6 Ventures
38:59 Introduction to F6 Ventures
39:30 Launching F6 Ventures and Portfolio Management
40:33 Regional Strategies and Consolidation
41:54 Investment Programs and Mandates
43:00 Focus on Africa, Levant, and GCC
52:07 Personal Transformation and Health Journey
57:11 Fundraising Advice for Founders
01:03:51 Investment Decision-Making Process
01:10:22 Challenges in the Regional Ecosystem
01:13:04 Navigating Market Challenges
01:14:00 Geographical Diversification Strategy
01:15:07 Startup Exit Options
01:15:51 Investor Exit Strategies
01:18:33 Impact of Exits on Ecosystems
01:22:33 Key Questions for Founders
01:25:36 Challenges in Fundraising
01:28:38 Emerging Sectors and Technologies
01:35:19 Building a Sustainable Ecosystem
01:40:12 Future Goals and Expansion
01:41:43 Quickfire Questions and Closing Thoughts
14 Sept 2025
Karim Jouini, Pursuing a Second Successful Startup and Rethinking his Identity as a Global Entrepreneur – Ep.6, Season 3
Born in Tunisia and “well-travelled”.
Geek, started my first software company at the age of 16.
Studied Software Engineering and AI at INSA Toulouse and University of Western Ontario.
Joined Microsoft, where I spent 7 years — from Software Engineer to Engineering Manager — and truly fell in love with testing and quality.
Then co-founded Expensya, an AI-powered expense management scale-up that grew across Europe and was acquired for over $100M.
Now building Thunders: a no-code, agentic AI testing solution that empowers both developers and non-technical teams to automate end-to-end testing at scale — without writing a single line of code. Passionate about shipping faster, with confidence.
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The Startups Arabia Podcast connects you to the most prominent founders, investors, and operators of the Arab region. You will be inspired by their success, the challenges they overcame and the opportunities they see.
Follow us on our social media platforms to stay updated and get in touch:
LinkedIn: Startups Arabia Podcast (https://www.linkedin.com/company/startups-arabia-podcast/)
Twitter: @ArabiaStartups (https://twitter.com/ArabiaStartups)
Facebook: @startupsarabia (https://www.facebook.com/startupsarabia)
Youtube: Startups Arabia Podcast (https://www.youtube.com/@startupsarabiapodcast4364)
—--- Resources—--------:
Karim’s LinkedIn account: (https://www.linkedin.com/in/omar-hagrass/)@Karim Jouini (https://www.linkedin.com/in/karimjouini/)
Thunders’ Website: https://www.thunders.ai/ (https://www.thunders.ai/)
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SHOW NOTES:
00:00 Introduction to Karim Jouini and the Podcast
03:10 Karim's Journey in Tech and Early Ventures
05:00 The Importance of Hard and Soft Skills
07:29 Challenges and Lessons from Building Expensya
10:16 Founding Thunders and Its Vision
25:56 Thunders’ Progress and Future Plans
30:38 AI in Testing and Overcoming Regional Challenges
47:55 Handling Customer Feedback
50:16 Go-to-Market Strategy
53:34 Team Size and Structure
55:56 Remote Work Policy
56:53 Leadership Principles
59:37 Identity and Global Citizenship
01:01:55 Impact of Global Events
01:08:54 Fundraising Strategy
01:13:05 Acquisition Decision
01:17:32 Co-Founder Dynamics
01:22:21 Regional Startup Ecosystem
01:25:13 Quickfire Questions and Closing Thoughts
Who has been a guest on Startups Arabia
Names identified in recent episode analyses. Showing up to five guests.
Khaled Talhouni
Michael Lints
Julien Plouzeau
Waleed A Alballaa
Saoud Khalifah
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,646
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 53 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
46
Social presence
91
YouTube
74
Engagement
32
Contact Startups Arabia
Guest appearances
Books guests
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