#StartupsUnedited

About #StartupsUnedited

#StartupsUnedited is a long-running podcast founded by Jorge Soto in 2015, originally recorded out of his San Francisco apartment and now evolved into a modern founder-led media platform. The show features interviews, roundtables, and live conversations with top entrepreneurs, operators, investors, and GTM leaders. New episodes are released regularly, covering what actually works in building, scaling, and surviving startups - no fluff, just real conversations and timeless insights.

Publisher

Jorge Soto

Category

business

Language

en

Explicit

No

First episode

18 Apr 2020

Latest episode

15 Sept 2026

Latest episodes

1 of 107 episodes have a transcript.

1. 

   15 Sept 2026

   EP 110 - This Founder Is Building the Future of AI Search | Todd Sawicki, CEO of Gumshoe | #StartupUnedited

   Host Jorge Contreras interviews Todd Sawicki, CEO of Gumshoe AI, about mastering AI search optimization for enhanced brand visibility and customer acquisition.

2. 

   13 Sept 2026

   EP 109 - B2B SaaS Growth: Founder-Led Sales, Retention & Pricing | #StartupsUnedited

   How do you build a B2B SaaS company that wins customers, keeps them, and delivers value they’re willing to pay for? On this episode of #StartupsUnedited, I sit down with entrepreneur and investor at In Revenue Capital, Justin Gray to discuss founder led sales, go to market strategy, customer retention, and SaaS pricing. Justin shares the thinking behind InRevenue’s investment approach and why he looks for vertical B2B SaaS companies with proven traction, founders who sell, and opportunities to grow through partnerships. We get into what still works in the traditional SaaS playbook, how buyer expectations have changed, and why proving customer ROI needs to happen throughout the customer relationship. We also discuss the challenges of raising prices after early discounts, using complementary free products to open doors, and the shift toward consumption and outcome based pricing. If you’re a startup founder, investor, or sales and marketing leader building a sustainable SaaS business, this conversation is for you. CHAPTERS 00:00 Introducing Justin Gray 00:39 From entrepreneur to investor: The InRevenue thesis 03:08 Founder led sales and the changing venture capital landscape 06:50 What Justin looks for in vertical B2B SaaS companies 09:21 Does the traditional SaaS sales playbook still work? 12:09 Understanding buyers and delivering value upfront 14:05 Customer retention, expansion, and sustainable growth 16:55 Proving customer ROI and defending against competitors 20:58 Changing pricing after discounts and free trials 24:17 Using complementary free products to win customers 26:07 Consumption and outcome based pricing 27:30 Customer enablement and forward deployed engineers 28:22 Closing thoughts and where to follow Justin Subscribe to #StartupsUnedited for candid conversations about entrepreneurship, startup growth, sales, marketing, and venture capital. #StartupsUnedited #B2BSaaS #FounderLedSales Follow me on Linkedin: https://www.linkedin.com/in/startupjorge/ Follow me on Twitter: https://twitter.com/startupjorge

3. 

   20 Aug 2026

   EP 108 - How AI Search Is Changing Marketing: GEO, AI Agents & Vibe Coding | David Berkowitz

   Host Jorge Ribas interviews David Berkowitz, Founder & Fractional CMO at High Caliber AI, exploring how AI search transforms marketing by introducing new audiences and content strategies.

Inside a recent episode

#StartupUnedited Episode 83: From Hedge Funds to Event Tech: This Miami-Based CEO’s Origin Story & B2B Brand Lessons

Published 26 Nov 2025 · Transcript excerpt

[…] And when they have ideas, they have questions, they have problems. Instead of just giving up on us, they talk to us, they tell us. So the number one thing I would say is really to put the time into talking to your customers. Awesome. What was unexpectedly easy about being a tech co -founder for CEO? […]

Who has been a guest on #StartupsUnedited

Names identified in recent episode analyses. Showing up to five guests.

• Todd Sawicki
• David Berkowitz
• Alex Ray
• Mark Roberge
• Brad Smith

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

7 ratings

Contact #StartupsUnedited

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about #StartupsUnedited