Stay Sporty

About Stay Sporty

Stay Sporty goes beyond the box score to explore the real stories and jobs behind the sports and entertainment industry. Produced by the College of Hospitality, Retail and Sport Management at the University of South Carolina, this series is dedicated to authentic conversations and professional growth. Join host Adonis "Sporty" Jeralds as he spotlights the personal journeys and professional insights of former students, alumni, mentees, and industry colleagues. From behind-the-scenes anecdotes to deep dives into industry evolution, Stay Sporty connects the dots between where professionals started and where they are today. What to Expect: The Journey: Candid discussions on career paths and pivotal moments. Real Insights: A look at current roles, responsibilities, and industry trends. Mentorship & Legacy: Reflections on guidance, growth, and wisdom for future leaders. Whether you are a student, a young professional, or a fan of the business of sports, join us as we inspire the next generation and strengthen our community.

Publisher

Sporty Jeralds

Category

business · sports

Language

en

Explicit

No

First episode

31 Jan 2026

Latest episode

8 Jun 2026

Latest episodes

12 episodes in the feed.

1. 

   8 Jun 2026

   Life and Entertainment on the High Seas with Alvin Marcellini

   Discover what it’s really like to work and thrive on a cruise ship through the eyes of Alvin "Alvincible" Marcellini, a seasoned entertainer and Fun Squad member with Carnival Cruise Lines. From managing homesickness to connecting authentically with guests worldwide, Al shares insights about building a diverse community and creating memorable experiences that go beyond the usual vacation. In this episode: How Alvin transitioned from a Caribbean musician to a cruise ship entertainer The roles and responsibilities of a Fun Squad host aboard cruise ships The importance of authenticity and personality in guest interactions Strategies for managing homesickness and cultural adaptation The contract structure, including durations and vacation periods Challenges facing cruise ship staff and tips for newcomers Building long-lasting guest relationships and cultural exchanges The significance of teamwork and diversity in creating a positive on-board environment Life advice: live, love, and laugh—carrying joy from the ship to everyday life Timestamps: 00:00 - Introduction to Alvin Marcellini and his role at Carnival Cruise Lines 02:45 - Alvin's journey from Caribbean musician to cruise entertainment host 04:02 - The process of joining a cruise ship and initial onboard experiences 06:54 - Daily responsibilities of a Fun Squad host, including activities and guest engagement 09:32 - The importance of personality in hosting activities like trivia and comedy shows 11:45 - Making authentic connections with guests from around the world 13:32 - Memorable guest interactions and long-term relationships 17:23 - Challenges of cruise life: homesickness and cultural differences 19:24 - Port days, excursions, and maintaining responsibilities at sea 21:31 - Contract lengths, extensions, and vacation periods for crew members 23:08 - Balance between work, rest, and personal life during contracts 24:36 - Maintaining mental health and managing expectations while onboard 26:23 - Lessons learned for young people contemplating cruise careers 28:18 - Life advice from Alvin: live, love, laugh, and embrace diversity

2. 

   15 May 2026

   Mastering the Game of Sports Sales: Insights from Jaron Coney of the Oklahoma City Thunder

   In this episode of Stay Sporty, Sporty interviews Jaron Coney, an account executive with the Oklahoma City Thunder and University of South Carolina alumnus. Jaron shares his journey from Allen University to earning a master's degree at USC, then breaking into sports sales with the Memphis Grizzlies before being promoted to the Thunder. He discusses the demands of inside sales, relationship-building strategies, fan experience initiatives, and technology tools like virtual venue tours. Jaron also advises students to pursue graduate education, engage intentionally in campus opportunities, and develop strong work ethics to succeed in the competitive sports industry. Jaron Coney's educational background and career journey in sports management. The importance of pursuing advanced degrees for career advancement in sports. Insights into the role of an account executive in professional sports. The challenges and skills required in inside sales within the sports industry. Strategies for building and maintaining client relationships in sales. The significance of creating memorable fan experiences to encourage loyalty. The impact of technology on the sales process and client engagement. The diversification of responsibilities beyond basketball, including other events. The upcoming new arena for the Oklahoma City Thunder and its implications. Advice for students on maximizing academic opportunities and preparing for careers in sports. ------------------------ Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm (https://sc.edu/study/colleges_schools/hrsm/)) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

3. 

   12 May 2026

   Behind the Scenes with Brandon Ruth

   In this episode of Stay Sporty, Brandon Ruth, Vice President of Team Operations for the Atlanta Falcons, shares his journey from college to the NFL. He emphasizes the importance of mentorship, networking, and building relationships in the sports industry. Brandon discusses the critical role of team operations in ensuring the success of the organization and how a positive culture can be fostered through supportive leadership. He also highlights the logistical challenges of team travel and the significance of effective communication within the organization. In this conversation, the speaker discusses the critical role of people in team operations, emphasizing the importance of support and communication. They share a real-world example of crisis management during a travel issue after a game, highlighting the need for quick thinking and collaboration. The speaker also elaborates on their leadership philosophy, which prioritizes caring for team members and their personal growth. They touch on the future of team operations, particularly the integration of technology, and offer valuable advice for aspiring professionals in the sports industry, concluding with a poignant life lesson about being present in the moment. Takeaways The University of South Carolina played a crucial role in Brandon's career. Mentorship is vital for career growth and development. Building relationships is key in the sports industry. Team operations serve as the glue that holds the organization together. Effective communication is essential for successful team operations. Understanding logistics is critical for team travel and operations. A positive culture is fostered through supportive leadership. Team operations must adapt to the needs of various departments. Networking with third-party vendors is essential for success. Creating a family-like atmosphere enhances organizational culture. It's about the people and how they treat each other. Crisis management requires quick thinking and collaboration. Presence is key in leadership and team operations. Caring for team members is essential for effective leadership. Technology is rapidly changing team operations. Experience in smaller organizations can be more valuable. Networking and building relationships are crucial in sports. Be proactive in seeking opportunities and gaining experience. Life is about the present moment; be where your feet are. Invest in the growth and well-being of your team. Chapters 00:00 Introduction to Brandon Ruth and His Journey 05:52 The Role of Mentorship in Career Development 11:53 Team Operations: The Glue of the Organization 17:58 Building Relationships with Third-Party Vendors 23:57 Creating a Positive Culture in Team Operations 28:36 The Importance of People in Team Operations 30:51 Crisis Management: A Real-World Example 37:16 Collaboration Across Departments 39:48 Leadership Philosophy: Caring for People 43:49 The Future of Team Operations and Technology 47:44 Advice for Aspiring Sports Professionals 52:12 Life Advice: Be Where Your Feet Are

4. 

   12 May 2026

   From Receptionist to EVP: Adina Erwin's Journey

   In this episode of Stay Sporty, Adina Erwin, Executive Vice President of Operations for Brooklyn Sports Entertainment, shares her remarkable journey from a receptionist to a leader in sports management. She discusses the challenges faced as a female leader in a male-dominated industry, the importance of mentorship, and her commitment to lifting others up. Adina reflects on her successful tenure at the Fox Theater, her strategies for building cohesive teams, and the innovations at Barclays Center. She emphasizes the significance of work-life balance and offers valuable advice for aspiring professionals in the sports industry. Takeaways: Adina's journey began as a receptionist and evolved into a leadership role. She faced challenges as a female leader in a male-dominated industry. Mentorship played a crucial role in her career development. The Fox Theater taught her how to manage a business effectively. Building cohesive teams requires understanding individual strengths and weaknesses. Communication is key to managing multiple teams successfully. Barclays Center focuses on customer-centric experiences to compete in the market. Innovations at Barclays Center aim to enhance the guest experience. Work-life balance is essential, and knowing your non-negotiables is key. Doing what you love will lead to success in your career. Chapters: 00:00 Adina Erwin's Journey in Sports Management 09:16 Overcoming Challenges as a Female Leader 12:23 Mentorship and Lifting Others Up 15:09 Success at the Fox Theater 18:24 Building Cohesive Teams 21:28 Managing Multiple Venues 23:14 Competing in a Crowded Market 26:47 Innovations and Renovations at Barclays Center 31:29 Skills for Success in Sports Management 34:05 Work-Life Balance in a Demanding Industry 36:44 Advice for the Next Generation 38:17 Memorable Events and Experiences 41:38 Meeting Celebrities and Maintaining Professionalism

5. 

   12 May 2026

   Bigger Than Basketball: Betsy Mack on Community, Purpose, and the Charlotte Hornets

   Betsy Mack is Senior Vice President of Community Impact and Executive Director of the Charlotte Hornets Foundation, known for her innovative approach to sports philanthropy and her unwavering commitment to community alongside her leadership in the NBA community ecosystem. In this episode, Betsy discusses her journey from nonprofit roots to leading community impact for the Charlotte Hornets reveals how intentionality, storytelling, and authentic connections fuel real change. Most importantly, she shares the blueprint for turning passion into purpose—an inspiring guide for young professionals, aspiring leaders, and anyone committed to making a difference through sports and community work. Imagine a career path that’s anything but linear but filled with pivotal moments, bold pivots, and meaningful milestones. Betsy’s story proves that diversifying your experience and creating a strategic checklist can propel you from small-town roots to a regional and national influence. From raising a million dollars during a recession to revamping the Hornets’ community philosophy, her insights demonstrate how sports teams can be powerful catalysts for systemic change. You'll discover how her team reframes community efforts from "serving" to creating lasting impact—championing the next generation, empowering communities, and leading with care.We break down the core pillars driving genuine community impact—shifting from traditional "community relations" to a results-oriented strategy that uses storytelling, strategic partnerships, and intentional action. Betsy shares specific tactics: how to tell authentic partner stories without the self-serving narrative, maximize resources on a spectrum of impact, and keep player involvement meaningful. Insightful examples—including impactful moments like bringing a family courtside during a terminal illness or supporting breast cancer survivors—highlight how sports can elevate voices and foster systemic change. This episode also explores how to develop effective career fundamentals such as relationship-building, humility, patience, and authentic mentorship that can elevate your leadership journey.Focusing on the stakes—staying relevant in a fast-changing social landscape—Betsy explains why sports teams must go beyond showing up to leading with a purpose. In a climate demanding authenticity, her approach emphasizes shifting from check-the-box CSR to creating deep, measurable community outcomes. The conversation underscores the urgency of authentic storytelling, strategic resource allocation, and building trust-based relationships—less transactional, more transformational.If you're a young professional, community leader, or sports enthusiast eager to leverage platforms for positive change, this episode is your playbook. Perfect for current and aspiring sports executives, nonprofit leaders, and anyone passionate about inclusivity, systemic impact, and authentic leadership. Betsy’s insights will inspire you to craft your own route toward purpose-driven leadership while reminding us all that impactful moments often come from listening, caring, and showing up. Get ready to be motivated, inspired to act, and equipped with actionable frameworks to magnify your impact—whether in sports, community work, or your personal career journey. This is more than a podcast episode; it’s a call to lead with purpose, lift others, and never underestimate the power of authentic connection. Don’t miss this vital conversation for creating meaningful change in your community and beyond.

6. 

   12 May 2026

   From College Intern to NFL Manager: Navigating Challenges and Opportunities in Sports Operations

   In this episode of Stay Sporty, Sporty interviews Madison Butler, a University of South Carolina Sport and Entertainment Management graduate and Manager of Operations Planning at the Miami Dolphins and Hard Rock Stadium. Madison shares her inspiring career journey, from discovering her passion during a high school stadium tour to landing a TikTok-discovered internship with the Dolphins. She discusses her day-to-day responsibilities, cross-departmental communication strategies, the unique year-round demands of Hard Rock Stadium, and the growing role of AI in operations. Madison also offers valuable advice: network boldly, avoid comparison, and always "control the controllable." In this episode: Career journey from high school to professional role in sports management Importance of internships in building a career in sports and entertainment Experiences working at major sports and entertainment events Challenges and rewards of venue management Role of communication and collaboration in operations planning Use of technology in managing stadium operations Emphasis on guest experience and customer service Leadership lessons learned in the sports industry Networking and personal growth advice for aspiring professionals Work-life balance and personal interests outside of work

7. 

   12 May 2026

   Professionalism, Branding, and Growth: Career Advice from 23XI Racing’s HR Director

   In this episode of Stay Sporty, host from the University of South Carolina's College of Hospitality, Retail and Sport Management interviews Nikita Smith, Director of Human Resources at 23XI Racing — the NASCAR team co-owned by Michael Jordan and Denny Hamlin. Nikita shares her career journey from retail management to HR roles across multiple industries before joining the sports world. She discusses growing 23XI Racing's workforce from 24 to 145 employees, the demands of her HR role, and memorable experiences like witnessing Bubba Wallace's Indianapolis win. She also offers valuable advice on professionalism, personal branding, salary negotiation, and confidence for aspiring sports professionals. Topics discussed in this episode: Career journey from retail management to human resources in sports Role and responsibilities of a Director of Human Resources in a NASCAR team Growth and structure of 23XI Racing, including employee roles and team dynamics Importance of professionalism and personal branding for students and young professionals The significance of internships and real-world experience in career development Strategies for motivating employees and providing growth opportunities in a small organization Tips for distinguishing oneself and building a personal brand in the sports industry Advice on salary negotiation and understanding total compensation Maintaining professionalism when working with high-profile figures in sports Life advice on confidence, patience, and the importance of continuous learning and growth

8. 

   16 Mar 2026

   Behind the Scenes of Event Marketing: Insights from a Feld Entertainment Director

   In this episode of "Stay Sporty," Professor Jeralds interviews Syeth Spurrier, Director of Event Marketing at Feld Entertainment and USC alumnus. Syeth shares his career journey, the importance of internships, and insights into marketing major live entertainment brands. He discusses the shift from traditional to digital marketing, the role of analytics, and adapting to industry changes post-COVID. Syeth highlights creative campaigns, the impact of AI, and the value of mentorship and giving back. The episode offers practical advice for students and a behind-the-scenes look at the evolving world of live event marketing. In this episode: Syeth Spurrier's career journey from student to Director of Event Marketing at Feld Entertainment. The significance of internships and early career experiences in shaping professional paths. Daily responsibilities in event marketing, including monitoring ticket sales and managing marketing efforts. The unique business model of Feld Entertainment and its major brands like Monster Jam and Disney on Ice. The evolution of marketing strategies from traditional methods to digital campaigns and data analytics. The complexities of managing multiple events and the importance of flexibility in the marketing role. The role of digital advertising and retargeting in engaging potential customers. The impact of post-COVID dynamics on live entertainment attendance and ticket pricing. Innovative marketing campaigns and community engagement strategies. The future of marketing in live entertainment, including the integration of AI and interactive audience experiences. ------------------------ Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm) (https://www.sc.edu/study/colleges_schools/hrsm/) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

9. 

   16 Mar 2026

   Behind the Scenes at the Toyota Center: Duane Scott on Managing Events in a Major Market

   In this episode of the Stay Sporty podcast, Duane Scott, Vice President for Booking and Event Operations at Houston’s Toyota Center, shares his career journey from South Carolina to managing one of the nation’s busiest arenas. He discusses the complexities of event booking, venue renovations, and building authentic relationships with promoters. Duane offers insights on balancing NBA schedules with concerts, the importance of continual facility upgrades, and career advice for aspiring industry professionals, emphasizing effort, adaptability, and finding your personal “why.” In this episode: Duane Scott's career journey from South Carolina to Houston. Role and responsibilities as Vice President for Booking and Event Operations at the Toyota Center. Insights into venue management and event booking complexities. Challenges of scheduling NBA games alongside concerts and other events. Importance of market knowledge and understanding local audience preferences. Relationship dynamics between venues and event promoters. Strategies for maintaining ongoing communication with promoters. Evolution of event management practices and team structure at the Toyota Center. Capital investments and renovations to keep the venue competitive and appealing. Advice for aspiring professionals in the sports and entertainment industry. ------------------------ Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm) (https://www.sc.edu/study/colleges_schools/hrsm/) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

10. 

    1 Feb 2026

    Embracing Change in the Fast-Paced World of Sports and Entertainment Management with Matt Surabian

    In this episode of Stay Sporty, Matt Surabian, Vice President of Event Booking and Transportation at MetLife Stadium, shares his career journey through the sports and entertainment venue industry. He discusses the operational challenges of managing one of the world’s busiest stadiums, from hosting NFL games and major concerts to handling complex logistics and weather emergencies. Matt offers insights on leadership, teamwork, and career growth, emphasizing the importance of communication, adaptability, and building strong relationships in the industry. The episode provides valuable advice for aspiring sport and entertainment professionals. Matt Surabian's career journey in the sports and entertainment venue industry. Early exposure to the public assembly business through family background. Experiences at various venues, including Rollins College, Walt Disney World Sports Complex, Philips Arena, Spectrum Center (formerly Charlotte Bobcats Arena), and Barclays Center. Operational challenges and logistics of managing MetLife Stadium. The unique dynamics of two NFL teams (Jets and Giants) co-owning a stadium. Event booking processes and the importance of collaboration with teams and promoters. Strategies for ensuring a high-quality guest experience at large events. The complexities of managing transportation and crowd control during and after major events. Insights on career growth and the importance of mentorship in the industry. Advice for young professionals in venue management and the sports industry. ------------------------ Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm) (https://www.sc.edu/study/colleges_schools/hrsm/) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

11. 

    31 Jan 2026

    From Imposter Syndrome to Stadium Success: Adeja Spain's Inspiring Journey

    In this episode of "Stay Sporty," Adeja Spain, Manager of Partnership Management at SoFi Stadium, shares her unconventional career journey in sports and entertainment. She discusses overcoming imposter syndrome, her roles with the Charlotte Hornets and Wasserman, and her current work managing brand partnerships at SoFi Stadium. Adeja explains the difference between sponsorships and partnerships, highlights memorable projects like launching the Gallagher Club, and offers leadership insights. She also previews her forthcoming memoir and emphasizes the importance of self-awareness and relationship-building for career success in the industry. Introduction and Guest Welcome Early Interests and Education First Internship at Live Nation Describes applying for multiple internships in Charlotte, facing rejections, and overcoming imposter syndrome. Charlotte Hornets Internship Experience Transition to Full-Time at Hornets Move to Arena Marketing Impact of COVID-19 and Career Reflection Joining Wasserman Agency Agency Life and Working with A’ja Wilson Career Break and Joining SoFi Stadium Role at SoFi Stadium: Partnerships Lessons from Arena Marketing and Mentorship Preparation and Behind-the-Scenes Work Sponsorships vs. Partnerships Explained Managing Multiple Partners and Daily Operations Event Attendance and Work-Life Balance Leadership Lessons and Management Philosophy Forthcoming Book: "It Had to Happen" Advice for College Freshmen Favorite Events and Overcoming Challenges Conclusion and Episode Wrap-Up ------------------------------------- Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm (https://sc.edu/study/colleges_schools/hrsm/)) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

12. 

    31 Jan 2026

    The Power of Mentorship: How Jessica O'Neill Inspires the Next Generation of Leaders

    In this episode of "Stay Sporty" Jessica O’Neill, President of Business Operations for the Houston Dynamo and Dash, shares her journey from the University of South Carolina to leading two professional soccer teams. She discusses building her career in sports, the challenges of leadership and motherhood, growing soccer’s popularity in Houston, and the importance of representation and mentorship. Jessica offers candid insights on embracing failure, balancing work and family, and choosing happiness, while highlighting Houston’s diversity and the city’s excitement as a host for the upcoming FIFA World Cup. Introduction and Guest Welcome Jessica’s Career Journey: Education to Early Career Transition to the Carolina Panthers Charlotte FC and MLS Expansion Opportunity with Houston Dynamo and Dash Reflections on Leadership and Taking the Top Job Day-to-Day Responsibilities as President Managing Two Teams: Dynamo and Dash Growing Soccer in Houston and the “Soccer Curious” Challenges as a Woman in Sports Leadership Work-Life Balance and Motherhood Vision for the Future: Clubs and World Cup Learning from Failure and Leadership Lessons Life Advice: “Choose Happiness” Closing Thoughts and Farewell ------------------------ Ready to turn your passion for sports and entertainment into a high-impact career? Stay Sporty is just the beginning of the journey; at the University of South Carolina’s College of Hospitality, Retail and Sport Management (HRSM), you can step out of the audience and into the industry with world-class faculty and unmatched networking opportunities. Visit the College of HRSM today (www.sc.edu/hrsm (https://sc.edu/study/colleges_schools/hrsm/)) to explore our residential and online degree programs and discover how we can help you build the experience that sets you apart from day one.

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Apple Podcasts (US)

5.0 / 5

6 ratings

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