Stop Leaving Money on the Table

About Stop Leaving Money on the Table

Failing to follow up with customers costs businesses millions of dollars. Almost every business on the planet leaves money on the table because they don't have a plan to stay connected to the customers who have already made the hardest decision, to trust them once. Each week we'll explore ways to increase revenue. From the Customer Follow-Up Formula to elevating customer experiences I'll help you maximize every marketing dollar you have already spent by keeping the customers you have already earned. Tune in each Friday for the fastest way to increase revenue in your business.

Publisher

Brandyn Miller

Category

business

Language

en

Explicit

No

First episode

15 Jul 2026

Latest episode

6 Nov 2026

Latest episodes

17 episodes in the feed.

1. 

   6 Nov 2026

   The #1 Rule to Making More Money

   Unlock the hidden potential of your business transactions with Brandyn Miller in this eye-opening episode of the Customer Follow-Up Formula Podcast. Discover why most businesses settle for the bare minimum during the transaction phase and how small, thoughtful adjustments can lead to monumental changes in customer satisfaction and loyalty. If you're ready to stop leaving money on the table, this episode is a must-listen. Brandyn dives deep into the crucial moment when customers decide to trust you with their needs. He shares personal anecdotes about his experience in a health and wellness clinic where a simple shift in communication transformed customer interactions—from merely answering questions to building genuine relationships. You’ll learn how asking the right questions can significantly reduce call drop-offs and increase bookings, creating a competitive edge in your industry. You'll discover: - The power of understanding what your customers truly value during their first contact. - Key strategies to elevate your customer interactions beyond the basics, including tailored questions that foster confidence. - How to build customer loyalty even before they make their first purchase—setting the stage for a long-term relationship. - The shocking statistics on customer behavior that reveal why many potential bookings slip away and how to counteract this tendency. In this landscape where every touchpoint counts, neglecting the basics can cost you dearly. Brandyn emphasizes the importance of creating a seamless experience that not only meets but exceeds customer expectations. By simply stepping back and viewing your business through the eyes of your customers, you can uncover hidden opportunities for improvement that lead to increased revenue and customer retention. This episode is essential listening for entrepreneurs, business owners, and anyone looking to refine their customer engagement strategies. Tune in to learn how to implement the Customer Follow-Up Formula and start maximizing your revenue potential today! Don't miss out on the actionable insights that can transform your business—hit that subscribe button now!

2. 

   30 Oct 2026

   Why Good Businesses Lose Great Customers

   In the season finale of 'Stop Leaving Money on the Table', Brandyn concludes the 10-step customer follow-up formula, emphasizing the importance of satisfaction check-ins, nurture campaigns, and re-engagement campaigns. He provides real-world examples and actionable insights to help businesses enhance customer relationships and increase revenue. The episode wraps up with a preview of season two, which will delve deeper into the transaction phase of the customer journey. Takeaways The customer follow-up formula is essential for increasing revenue. Satisfaction check-ins can significantly enhance customer loyalty. Nurture campaigns should focus on adding value, not just selling. Re-engagement campaigns are crucial for reconnecting with past customers. Businesses often neglect to follow up after the first sale. Effective communication can transform customer feedback into valuable insights. Building trust with customers is a continuous process. Engaging customers with useful information fosters loyalty. Season two will explore the transaction phase in detail. Sharing insights with peers can amplify the impact of the customer follow-up formula. Sound Bites 00:00 "It's hard to believe this is the season one finale." 07:14 "Show you care. Provide standard expectations." 21:23 "It's the fastest revenue you'll ever make." 22:45 "Season two will focus on the transaction phase." Chapters 00:00 Introduction to the Customer Follow-Up Formula 01:40 Step 8: Satisfaction Check-Ins 08:12 Step 9: Nurture Campaigns 17:10 Step 10: Re-Engagement Campaigns 21:23 Season Two Preview and Conclusion Customer Follow-Up Formula (https://customerfollowupformula.com)

3. 

   24 Oct 2026

   What Amazon Gets Right (And Apple Gets Wrong)

   Failing to follow up with customers is costing you millions. This episode discusses the critical importance of following up with customers to enhance business revenue, drawing lessons from successful companies like Amazon and Harley Davidson. It outlines a three-phase customer follow-up formula consisting of ten steps designed to build customer loyalty and increase repeat sales. In this episode, Brandyn discusses the critical importance of customer follow-up and presents a 10-step formula to enhance customer loyalty and increase revenue. He emphasizes learning from successful brands and provides actionable insights for businesses to improve their customer engagement strategies. Takeaways Follow-up boosts customer loyalty Learn from successful brands Customer follow-up is crucial Implementing a follow-up system boosts revenue Chapters 00:00 The Cost of Neglecting Follow-Up 02:28 Understanding the Customer Follow-Up Formula 04:53 Transaction Phase: Building Trust 11:42 Implementation Phase: Deepening Relationships 21:57 Extension Phase: Adding Value 31:53 The Cost of Neglecting Follow-Up 34:25 Understanding the Customer Follow-Up Formula 38:01 The Transaction Phase: Building Trust 41:31 Implementation Phase: Deepening Relationships 45:31 Cross-Selling and Upselling Strategies 51:44 Enhancing Customer Experience Through Value 01:04:51 Preparing for the Extension Phase CustomerFollowUpFormula.com

4. 

   16 Oct 2026

   Season 1 Sick Day! Clips.

   My voice is gone!! Here's a couple highlight clips to remind you to stay tuned for next Friday's Season 1 wrap up episode. You don't want to miss it! Takeaways Customer follow-up is crucial Series will resume next week Chapters 00:00 The Cost of Customer Neglect 00:38 Looking Back at Previous Insights Customer Follow-Up Formula (https://CustomerFollowUpFormula.com)

5. 

   9 Oct 2026

   Stop Leaving Money on the Table Repeat Season 1 - Episode 1

   I tried to have episode 12 ready before leaving for my anniversary. Instead, here's a repeat of season 1 episode 1. It is still great information, but it's also amazing to see how far we've come in just 12 weeks. Tune in, make a change, leave a comment.

6. 

   2 Oct 2026

   The Biggest Check You're Not Cashing

   Re-engaging cold customers for repeat sales Step 10 of the Customer Follow-Up Formula makes the case that a neglected past-customer list is one of the fastest ways to generate revenue. This episode focuses on how to re-engage cold customers, who to contact, what to say, and how to use simple campaigns to drive repeat sales or clean your list. If you have a database full of old customers and no follow-up system, this episode shows how to turn that dormant list into revenue without spending more on marketing. Explore the formula: CustomerFollowUpFormula.com (https://customerfollowupformula.com/) Key topics Why cold customer lists are money on the table Thousands of past customers are often sitting in a database untouched, even while business owners complain about slow sales. Re-engagement can produce fast wins See examples from workshops where clients generated repeat sales within an hour of sending outreach. Who to contact first Decide whether to follow up with the entire list, a segment, or just a few customers to practice before scaling. How to choose the right outreach method The episode compares calling, texting, and emailing, noting that product, SaaS, membership, and service businesses have different constraints. Service businesses need to consider capacity For companies with limited staff or appointment slots, reverse-engineer the follow-up list based on availability. Value-first emails can reactivate dormant customers Sample home-service email built around maintenance tips, an opt-out, and a “stay tuned” approach rather than a hard sales pitch. A large list can produce real revenue quickly One example cited 17 booked appointments in 21 days from a 10,000-customer list, leading to more than $20,000 in additional appointments over six weeks. Re-engagement also clarifies list quality The campaign is framed as both a revenue opportunity and a way to identify customers who should be removed from the list. Cold outreach does not have to feel risky It is normal to feel nervous, but reaching out to past customers is a way of continuing to serve people who already trusted the business. Four re-engagement frameworks Four campaign angles: a pattern interrupt, reverse psychology purge, problem check-in, and welcome-back special offer. Timestamps 00:00 - The hidden revenue in your past customer list 00:34 - Real workshop examples of repeat sales before the hour ends 01:30 - How to choose who to contact and whether to call, text, or email 02:28 - Why re-engagement is serving customers, not bothering them 03:26 - Sending weekly value emails to 10,000 past customers 04:37 - Sample maintenance email for a home-service business 06:22 - 17 appointments in 21 days from dormant customers 07:20 - Re-engagement revenue beats new-customer revenue 00:08 - Step 10 of the customer follow-up formula 01:06 - Two roads into re-engagement: silent drift or no follow-up system 03:40 - Why this step can wake up, make up, or break up with customers 00:28 - Choosing the tone for your campaign: bold or nurturing 00:58 - Framework 1: Are you alive? 01:27 - Framework 2: Please unsubscribe 02:04 - Framework 3: Problem check-in 03:02 - Framework 4: Welcome-back special offer 04:29 - Why every business should consider the full follow-up kit 06:05 - Why re-engagement is one of the most profitable campaigns you can run 07:02 - Preview of the season one roundup and full formula recap “This re-engagement campaign is amongst the most profitable campaign you will ever run.”

7. 

   25 Sept 2026

   The Unpaid Sales Team That Pays You

   Unlock the secret to skyrocketing customer loyalty by giving away your best-kept secrets! In this episode, Brandyn reveals the powerful strategy that transformed his Massage Yoga and Acupuncture Clinic into a thriving business by providing clients with invaluable tips to alleviate pain—without ever charging them a dime. Discover how sharing your expertise can lead to a surge in repeat business and trust, making customers crave your services even more. Brandyn dives deep into the pivotal moments that changed the game for his practice. He discusses the rationale behind offering potent, actionable advice—like three quick stretches to relieve shoulder pain and tips to fight sinus pressure headaches—all while ensuring listeners understand they’ll still need to come back for the genuine experience only he can provide. You’ll discover: - The underestimated power of transparency and how it builds customer trust. - Real-world examples of businesses, like an auto repair shop, that flourished by giving away their trade secrets on platforms like YouTube. - Specific tactics to guide your customers through DIY solutions while positioning yourself as the go-to expert for when they need help. Don't miss out on this opportunity to learn how to leverage your knowledge for greater long-term success. Brandyn emphasizes that sharing valuable insights isn’t about losing clients; it’s about creating a loyal customer base that will turn to you for more complex needs. This episode is essential listening for business owners, coaches, and anyone looking to enhance their customer relationships through genuine value. Tune in and start transforming your business approach today! Perfect for entrepreneurs eager to elevate their engagement strategy and drive profitability through trust and transparency. CustomerFollowUpFormula.com (http://CustomerFollowUpFormula.com)

8. 

   18 Sept 2026

   The Most Expensive Question You're Not Asking

   Unlock the hidden profits in your business with the powerful art of customer follow-up! In this episode, Brandyn Miller reveals the critical steps to transforming casual customers into loyal advocates who can't imagine life without your brand. This isn't just about sales—it's about building lasting relationships that drive repeat business and skyrocket your revenue. Brandyn takes you through the three essential phases of the customer follow-up formula: the Transaction Phase, where trust is built; the Implementation Phase, where value is consistently delivered; and the Extension Phase, where your brand becomes an inseparable part of your customers' lives. Learn how to elevate your customer engagement strategy like never before! You'll discover: The surprising number of businesses leaving money on the table and how you can avoid this pitfall. Strategies to audit your current follow-up system and identify improvement areas. How to create a nurturing campaign that turns dedicated customers into brand ambassadors, bringing new clients to your doorstep. Failing to implement these follow-up tactics could mean missing out on substantial profits and customer loyalty. In an era where customer experience is paramount, understanding these phases can set you apart from the competition and position your brand for sustained growth. Perfect for business owners and marketers eager to boost their bottom line, this episode is essential listening for anyone looking to cultivate a loyal customer base. Don’t miss out—tune in and start turning your customers into lifelong fans today! CustomerFollowUpFormula.com (http://CustomerFollowUpFormula.com) for the free download.

9. 

   11 Sept 2026

   The Post-Sale Mistake Killing Your Repeat Sales

   Unlock the secret to skyrocketing customer loyalty with a proven strategy that transforms your product's value over time. Brandyn shares how a simple follow-up can turn a one-time buyer into a lifelong advocate, using the Aura Ring as a case study to illustrate the power of incremental learning and engagement. In this episode, Brandyn dives deep into the art of enhancing customer experience through systematic follow-up sequences. Imagine your customers receiving valuable insights well after their initial purchase—months of tailored content that teaches them how to maximize the product they already love. You’ll discover how to seamlessly integrate educational content that not only reinforces the features at their disposal but also reveals new ways to utilize their purchases, all at no extra cost. You’ll learn: - The three-phase approach to creating value post-purchase that keeps customers coming back. - Specific tactics to implement automated progress markers that enhance user engagement. - Real-world examples of businesses successfully using value-adding strategies to boost customer lifetime value. Why does this matter? In a world where customer attention is fleeting, not leveraging these follow-up opportunities could mean losing out on significant revenue. Brandyn emphasizes that the potential for deeper customer relationships and increased sales lies in how you nurture your buyers after the sale. This episode is essential listening for entrepreneurs, marketers, and anyone in sales looking to elevate their customer engagement strategies. Join Brandyn and turn your product purchases into ongoing relationships that foster loyalty and drive revenue. Don’t miss out—your customers are waiting for the next step! CustomerFollowUpFormula.com

10. 

    4 Sept 2026

    Why Your Customers WANT to Pay You 10x More

    Ever wonder when the perfect moment is to offer upsells to your customers? This episode reveals the critical timing strategies that can transform your sales approach and leave no money on the table. If you're an entrepreneur or business owner looking to maximize your revenue, this episode is a must-listen. Brandyn Miller delves into the nuances of customer timing and purchasing behavior, explaining that upselling isn’t just about what you offer – it’s about when you offer it. Discover how understanding your customer's journey can help you introduce upsells that align with their needs, ensuring higher conversion rates and customer satisfaction. You’ll discover: The right moments to present upsell opportunities after the initial purchase. Real-life examples illustrating how mechanics progress from basic tools to full-fledged shops as their skills and needs evolve. The importance of pacing your upsells with your customer's growing identity and aspirations. Ignoring these strategies means missing out on significant revenue opportunities. By introducing upsells at the right time, you can not only enhance customer experience but also boost your bottom line. This episode presents a unique opportunity to rethink your sales strategy and maximize your business's potential. Join Brandyn as he prepares to wrap up the second phase of the customer follow-up formula next week, where he’ll dive deeper into how to use and install the frameworks for additional value. Perfect for anyone tired of leaving money on the table and eager to implement effective upselling tactics. Don’t miss out on this essential listening experience! CustomerFollowUpFormula.com (CustomerFollowUpFormula.com) StoryBrand Your Business Live Workshop (https://storybrand.com/live?referral_code=brandynmiller)

11. 

    28 Aug 2026

    Your Customers Are Dying to Give You More Money

    Are you leaving money on the table with your customers? In this episode, Brandyn Miller unveils the critical steps to mastering the customer follow-up formula that not only boosts repeat sales but also strengthens your brand loyalty. If you're an entrepreneur or a business owner looking to skyrocket your revenue while genuinely helping your clients succeed, this episode is a must-listen. Brandyn dives deep into Phase Two of the customer follow-up journey: Implementation. He shares how to create effective cross-selling paths that address your customers' immediate needs while anticipating their future challenges. You'll discover how to leverage feedback from your first-time customers to enhance their experience and drive future sales. The actionable strategies Brandyn provides are designed to keep your customers engaged, ensuring they not only return but also advocate for your brand. You'll learn: How to identify cross-sell opportunities based on your transaction history. Effective programming of follow-ups that reach your customers before they even realize they need assistance. The importance of empowering your customers to achieve success and avoid failure with your products or services. Ignoring these strategies could mean missing out on significant revenue opportunities and leaving your customers feeling unsupported. The insights shared in this episode will not only enhance your sales strategy but also build lasting relationships with your clients, setting you apart in today's competitive market. Tune in to equip yourself with the tools needed to transform your follow-up process and ensure your customers feel valued every step of the way. Perfect for those ready to elevate their customer service game and maximize business growth, this episode is essential listening for anyone serious about increasing revenue. Don't miss out on the next episode, where Brandyn will tackle upsell opportunities and timing—because your current customers could pay you ten times more for the right solutions. Join us and stop leaving money on the table! CustomerFollowUpFormula.com (http://CustomerFollowUpFormula.com) https://myclearmessage.com/follow-up/audit/ (https://myclearmessage.com/follow-up/audit/)

12. 

    21 Aug 2026

    3 Questions That Print 5-Star Reviews

    Unlock the secret to skyrocketing your sales through the power of customer reviews! Brandyn Miller reveals how a simple shift in your follow-up strategy can transform your customer interactions into profit-generating opportunities. If you’re a business owner struggling to gather impactful feedback or boost your ratings, this episode is a must-listen. In this insightful episode, Brandyn shares the game-changing three-step formula that will not only encourage your customers to leave glowing reviews but also enhance their overall experience with your brand. Discover how timing your requests and crafting the right questions can lead to reviews that do more than just boost your ratings—they print money! You’ll learn: - How to engage customers effectively rather than imposing on them - The three specific questions that empower customers to leave valuable feedback - Why automating your follow-up process can significantly increase your sales - The importance of responding to reviews and building brand loyalty - Actionable steps to track and improve your current review metrics Ignoring the power of customer reviews could mean leaving money on the table. By implementing Brandyn's proven strategies, you can open the door to new opportunities and foster a loyal customer base that actively promotes your business. Tune in for an episode packed with actionable insights and essential tips that can reshape how you interact with your customers. Perfect for entrepreneurs, marketers, and anyone eager to enhance their customer service and increase revenue. Don’t miss next week’s episode where Brandyn dives deeper into cross-selling techniques that will help you maximize your existing customer relationships. Subscribe now and start transforming your business feedback into profit today! CustomerFollowUpFormula.com (CustomerFollowUpFormula.com) Chapters 00:00 The Impact of Ignoring Review Strategies 02:12 The Customer Follow-Up Formula: Reviews and Feedback Opportunities 05:23 Feedback vs. Reviews: Understanding the Difference 07:59 Leveraging Feedback and Reviews for Customer Loyalty 11:30 The Timing and Approach for Requesting Reviews 18:48 Empowering Customers to Leave Reviews

13. 

    14 Aug 2026

    Stop Abandoning Your Customers at the Finish Line

    Most businesses underestimate the power of delivery—it's not just about getting the product into your customer's hands; it's about creating a loyalty-building moment. In this episode, Brandyn unpacks the final step in the customer follow-up formula, revealing how the delivery phase can transform customer experience and loyalty. You’ll discover why simply stating, "Here’s your stuff" can damage customer trust and what you can do to enhance the delivery experience. Brandyn shares his insights on how to turn delivery into a moment of excitement and value—whether you’re a retailer, service provider, or any business that relies on customer satisfaction. You’ll learn the importance of anticipating customer needs, removing friction points, and making each interaction count. Key insights include: The psychological handoff that occurs during delivery and how to optimize it. Real-world stories, including a major letdown at a celebrity restaurant and what businesses can learn from it. Simple tactics to activate customer loyalty, like providing helpful resources or personal touches during the delivery process. If you’re not leveraging the delivery phase to its full potential, you’re missing out on a crucial opportunity to build long-term relationships with your customers. This episode is essential listening for entrepreneurs, marketers, and anyone looking to enhance their customer experience strategy. Join Brandyn as he challenges you to rethink your delivery approach, ensuring it not only meets but exceeds customer expectations. Don’t just deliver—activate loyalty and excitement with every transaction. Tune in and start transforming your customer delivery experience today!

14. 

    7 Aug 2026

    The 9-Word Fix to Increase Sales

    Explore the impact of receipts on customer experience and loyalty. Dive into the missed opportunities and the potential for transforming receipts into powerful brand-building assets. Discover the importance of affirming customer choices and projecting their success through the receipt experience. Takeaways Receipts impact customer loyalty Transform receipts into brand-building assets Chapters 00:00 The Impact of Receipts 03:34 The Receipt Experience 11:41 Transforming the Receipt 25:06 The Power of the Receipt

15. 

    31 Jul 2026

    Why Customer Loyalty Starts Before Checkout is Complete

    Discover the importance of customer loyalty and the impact of eliminating friction points in the customer journey. He dives into step one of the customer follow-up formula, emphasizing the need to affirm the customer's decision and provide a smooth, frictionless checkout experience. Brandyn provides examples of affirming decisions in various businesses and offers tools and resources for friction smoothing. The episode concludes with a recap and a homework assignment for the audience. Takeaways Customer loyalty starts before the transaction Eliminating friction points is crucial Free resources and the $47 DIY Customer Follow-Up Formula CustomeFollowUpFormula.com (http://CustomeFollowUpFormula.com)

16. 

    24 Jul 2026

    The Fastest Way to Increase Revenue (That You’re Ignoring)

    Are you ignoring the fastest way to increase revenue? In the premiere episode of Stop Leaving Money on the Table, host Brandyn reveals why obsessing over cold leads while ignoring your existing customers is quietly draining your bottom line. Up to half of your future revenue is sitting inside your current customer base. Today, we break down the 10 essential post-purchase touchpoints of the Customer Follow-Up Formula and expose the massive revenue leaks hidden inside giants like Amazon and Harley-Davidson. Failing to follow up with customers is costing you money. But when you follow up, your sales go up. In this episode, you’ll learn: Why 50% of your future growth comes from people who have already bought from you. The 10 essential touchpoints you must master after the cash register rings. The specific, high-cost follow-up mistakes Amazon and Harley-Davidson are making right now. Fix your follow-up system today: Grab the free 10-item checklist and take the free follow-up audit right now at customerfollowupformula.com (http://customerfollowupformula.com)

17. 

    15 Jul 2026

    Stop Leaving Money on the Table - Season 1 Teaser

    You are leaving money on the table. Probably a lot of money. You're not alone, almost every business on the planet is completely ignoring the fastest way to increase revenue. The good news? Each week I'll help you STOP LEAVING MONEY ON THE TABLE. The first season will dive deep into the Customer Follow-Up Formula. Install the 10 items to follow up with customers. If you want to increase revenue in your business, subscribe and tune in each week. Audit your current follow-up system for free. Go to CustomerFollowUpFormula.com (http://CustomerFollowUpFormula.com)

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