Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

About Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business? How do I start social media marketing? What are essential strategies for Effective Social Media Marketing What are some Top Social Media Trends to Shape Your Strategy What are social listening tools and how do I use them to understand my audience? Exploring the Advantages of Social Media for Businesses How can you Leverage the Many Benefits of Social Media for Business Growth Storytelling Techniques That Captivate Social Media Users The Art of Storytelling in Marketing Creative Social Media Content Ideas to Refresh Your Feed

Publisher

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt

Category

business · business · education

Language

en

Explicit

No

First episode

16 Apr 2024

Latest episode

24 Apr 2026

Latest episodes

95 episodes in the feed.

1. 

   24 Apr 2026

   Lessons in Entrepreneurship – What 6 years in business has taught me

   This week we’re celebrating six years in business – and two years of podcasting! But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It ...

2. 

   9 Mar 2026

   Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills

   What if the numbers you’ve been obsessing over are the ones that matter the least? In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conver...

3. 

   23 Feb 2026

   Why Going Viral isn’t a Social Media Strategy (Fan Favorite!)

   Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance o...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

11 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

93

Social presence

0

YouTube

0

Engagement

71

Contact Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.