B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
NOTION FACES CAMPAIGN BREAKDOWN! 🎯 LinkedIn Buzz & Lessons for Marketers 🚀 | Ep 40
In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success. ========================================= Best Moments: (00:37) Introduction to the Notion Faces campaign on LinkedIn (01:17) Breakdown of the campaign's execution and strategy (03:20) A...
11 Feb 2025
B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41
In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings (03:00) Criteria ...
7 Jan 2025
ABM & INFLUENCER MARKETING 🎄 Special Collaboration with Mason Cosby & Brianna Doe 🎁 | Ep 39
In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns. ========================================= Best Moments: (01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters (02:19) Aligning infl...
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