The Story Systems podcast is for highly skilled, expert service providers who want consistent, high quality leads from paid ads. Join Rob Drummond as we connect the dots between paid ads (especially LinkedIn Ads), authentic storytelling, and robust marketing follow-up systems. if you think you "can't do" your own marketing, in a way that preserves and amplifies your unique genius, this show breaks it all down, one step at a time.
On this episode I speak to Roberta Ravella about finding joy in your story. Roberta is a friend and former client, and founder of 'The Joy Experiment' podcast. We discussed seeing value and significance in your story, and why joy really does matter in the telling of it!
For more about my work head to https://wiseechoes.com/
Roberta's podcast is at https://thejoyexperiment.live/
7 May 2026
Including Conflict!
Conflict is inherent in life and one of the tools in your storytelling toolbelt to keep people reading.
We remember the conflicts that challenged us and forced us to grow. Including conflict in your story is a natural way to engage your audience and make them wonder what the outcome will be! (In this way, conflict is the flip side of suspense).
This episode looks at simple ways to include conflict in your stories. The three ideas I discuss are physicality (or lack of), reflective conflict, and character change.
As I outline at the end, conflict is a fractal phenomenon. You can talk about big challenges you've faced over your life, or you can talk about the regular challenge you faced this morning getting the kids ready for school. Both relate well on different levels.
1 May 2026
Intrigue & Suspense
Whether you're primarily a verbal or written storyteller, you can never take the attention of your audience for granted. Every sentence should make them want to hear the next. Suspense is one of the tools in your storytelling toolkit to achieve this.
By my book, intrigue and suspense are different levels of the same thing: making the reader curious to know what comes next.
This episode offers practical tips for lacing suspense into your stories. The first idea we cover is specificity. The second idea is tense. And the third idea is that your suspense should be unstated.
---
For help telling your story, check out my Jumpstart Service (https://wiseechoes.com/jumpstart-service/) for purpose-led entrepreneurs.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
16,767
Score snapshot 15 Sept 2025
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
22
Social presence
0
YouTube
76
Engagement
0
Contact Story Systems
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Story Systems?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
