#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

About #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

#Storyteller is dedicated to the doers, the makers, the producers, marketers, and storytelling teams innovating across the evolution of media, sports, and entertainment. Each episode features guests who are leaders in their field and who tell incredible interactive and engaging stories using diverse perspectives from around the world.

Publisher

#Storyteller, Tagboard

Category

news · sports · tv & film

Language

en

Explicit

No

First episode

30 Oct 2019

Latest episode

22 Sept 2026

Latest episodes

82 episodes in the feed.

1. 

   22 Sept 2026

   Building the NASCAR Channel with Dan Barker

   Dan Barker has one of the best career arcs in sports media. English teacher. Cruise-ship poker. And now Senior Managing Director of Content Strategy and Distribution at NASCAR. In this episode of #Storyteller, Sky Muller sits down with Dan to go behind the build of the NASCAR Channel, NASCAR's free ad-supported streaming (FAST) channel that launched in January 2025. We get into why being late to FAST actually worked in their favor, why they almost didn't call it the NASCAR Channel, the fan-first content strategy driving it all, and how the live L-bar (powered by Tagboard) keeps the channel fresh 24/7. Plus Days of Thunder, the first-time Daytona 500 experience, Memory Lane, and why "if you're not winning, you're losing." Skip Ahead Guide: 01:06 Cold open: Days of Thunder 01:46 Feeling American: growing up in England 03:31 Two Truths, No Lies: English teacher to media exec 04:44 Poker, cruise ships, and testing games 07:57 Pinch-me moments and the first Daytona 500 11:42 Behind the build: launching the NASCAR Channel 12:52 Why it's called the NASCAR Channel 13:25 Getting it right: vendors, content, and hiring 15:45 Tubi, 10+ platforms, and "we're cooking now" 17:27 Who the channel is really for 18:48 Feeding a 24/7 channel + the Concord studio 22:10 The live L-bar, powered by Tagboard 26:28 The Production Playbook: what makes a great partnership 28:34 "If you're not winning, you're losing" 30:00 Time Machine: a culture of experimentation 32:43 Original content: Rising and NFL athletes in race cars 35:14 Kidney stones, Panthers, and Leicester City

2. 

   10 Jun 2026

   Building the Future of Local News: Inside the "Live Desk" with KSNV's Evan Schreiber

   In this episode of Storyteller, we sit down with Evan Schreiber to break down the grueling, addicting, and rewarding world of broadcast journalism. Evan shares what it's really like to cut your teeth in a small market like Eureka, CA, including "trauma bonding" with coworkers and working under high-stakes deadlines. 📌 What We Discuss: 00:23 – Welcome Evan Schreiber to Storyteller 01:15 – Finding the broadcasting bug at Chico State radio 04:05 – Small market survival: Scriptwriting on Microsoft Word in Eureka, CA 07:25 – The internal "nervous clock" and adapting to daily TV deadlines 08:35 – Full spectrum: Covering the 2024 Las Vegas Super Bowl 12:00 – Building the "Live Desk" from scratch & updating viewers on the fly 15:58 – Behind the scenes of a 3-hour morning broadcast (4 AM - 7 AM) 18:33 – Long-form journalism & earning trust through community reporting 22:20 – The Future of News: Why local stations must think digital-first 27:13 – Storyteller Shout-outs: Mentors, friends, and the grind of journalism

3. 

   4 Jun 2026

   Live TV Chaos, Championship Parades, & The Future of Sports Broadcasting with Tim De Lay

   What does it actually take to broadcast over 250 live events a year, including back-to-back championship parades with thousands of fans jamming cellular towers? In this episode of Storyteller we sit down with Tim De Lay, Senior Director of Operations at Altitude Sports & Entertainment. Tim takes us behind the scenes of live sports production, sharing incredible career stories from his early days freezing as an endzone camera operator to driving a $750k satellite truck through mountain passes. Chapters: 0:00 - Introduction 1:36 - Cold Open: Wisconsin Rose Bowl Memories 3:55 - Two Truths, No Lies: Running Camera in a Snowstorm 6:16 - Stories from the Satellite Truck Era 9:41 - Pulling Off the Avs & Nuggets Championship Parades 14:38 - Dealing with Bonded Cellular & Tower Jamming Challenges 18:26 - The Altitude Sports Production Playbook (250+ Broadcasts a Year) 20:51 - Production Flexibility, Scaling Budgets, & Tiered Events 22:10 - The Intersection of Linear & Digital Broadcasting in 2026 25:02 - Innovating with Skycam & Altitude Plus Subscriber Growth 26:09 - The Streaming Playground: Testing, Analytics, and Learning to Fail

Who has been a guest on #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

Names identified in recent episode analyses. Showing up to five guests.

• Rob Alberino
• Julie Souza
• Stefan Richardson
• Stacy Kelleher
• Jameis Winston

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

19 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

53

Social presence

0

YouTube

0

Engagement

51

Contact #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment