Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship, but you’re not sure how.
If that strikes a chord, then this podcast is for you.
Hello – I’m Katie Flamman from Storyteller Media. I’m an award-winning voiceover artist and I specialise in Storytelling for Business.
I work with small businesses and global brands, telling their stories from my broadcast quality studio. I’ve been the voice of American Express, The council of Europe, The Royal Academy of Engineering, Barclays Bank, KPMG , Volkswagen, UNESCO, Cunard, and the British Heart Foundation, to name just a few.
Whether your business is big or small, I believe that if you can harness the power of storytelling, you’ll engage your audience, connect with your customers and lasso leads.
And the Storytelling for Business Podcast will help you.
In each episode of the Storytelling for Business Podcast I'll be joined by storytelling experts, radio specialists and filmmakers as well as business owners. Each guest will share their experiences and thoughts about great storytelling.
TOOLKIT: Storytelling Takeaways with Katie Flamman
Well, that’s it! We have reached the final episode of season 3, it’s time for a toolkit!
During season 3 we’ve heard powerful, personal, and practical insights from all my brilliant guests who know how to tell stories that truly connect.
Let’s explore their stories together in this rather insightful toolkit, yes, I’ve even created an acronym to help you remember it: S.T.O.R.Y.
From self-awareness to storytelling strategy, truth-telling to trust-building, every letter captures a vital piece of the puzzle for building better business relationships through narrative.
We’re going to revisit standout moments and powerful guest insights, so whether you’re leading a brand, pitching to clients, or shaping your own voice, you’ll leave this episode with tools to elevate your storytelling right away.
If you’re new to the show, this is the perfect place to start. If you’ve been along for the ride, come celebrate with us.
Thank you to all my guests this season, and to you for joining us.
“Your story matters but make it matter to them.” – Katie
Key Takeaways
S – Self-awareness: How understanding your own story is the foundation for telling it with authenticity and impact.
T – Truth: Why being honest, vulnerable, and real is what builds trust and human connection in business.
O – Ownership: How claiming your story—even the messy bits—can become your biggest strength as a communicator.
R – Resonance: What makes a story stick with your audience and why emotional connection is more powerful than logic alone.
Y – Your 'why': How clearly articulating your purpose makes your message meaningful—and memorable.
Your host:
You can find out more about Katie Flamman, your host, by visiting:
https://katieflamman.co.uk (https://katieflamman.co.uk)
If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk (mailto:katie@katieflamman.co.uk)
Sign up for Katie's Monthly Missive here:
https://katieflamman.co.uk/subscribe/ (https://katieflamman.co.uk/subscribe/)
To keep up with Katie's working life, follow her on
instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ (https://www.linkedin.com/in/katie-flamman/)
Guest information:
Helen O’Grady:
LinkedIn - https://www.linkedin.com/in/helenogrady/ (https://www.linkedin.com/in/helenogrady/)
Listen to Helen’s - The AC Podcast (podcast%20https:/podcasts.apple.com/mn/podcast/the-ac-podcast/id1517050450)
Giada Nizzoli:
LinkedIn - https://www.linkedin.com/in/giadanizzoli/ (https://www.linkedin.com/in/giadanizzoli/)
Crafty Copy - https://craftycopy.co.uk/ (https://craftycopy.co.uk/)
7 day mini course (https://mailchi.mp/craftycopy/7-day-mini-course)
Lisa Ward
President and Board Member of H2O Energy https://h2oenergyus.com (https://h2oenergyus.com)
lisa.ward@h2oenergyus.com (mailto:lisa.ward@h2oenergyus.com)
<a href="https://www.linkedin.com/in/lisaaward/" rel="noopener noreferrer"...
4 Aug 2025
OWNERSHIP: Inner Stories with Helen O'Grady
What is your inner story?
We all carry stories inside us, some that empower, and others that quietly hold us back.
In this episode, I sit down with Helen O’Grady, former specialist children’s nurse and now a Master Executive Coach. Helen has spent decades helping people navigate complex emotional terrain, first in hospital wards, and now in boardrooms and coaching spaces.
Her mission is to help professionals rewrite their inner narratives and show up with confidence, clarity, and purpose.
We talk about the difference between true resilience and burnout, and why the cultural pressure to “just cope” is often more damaging than helpful. Helen also explains how your self-talk shapes your outcomes and how reframing a single thought can open the door to real change.
For small business owners and service providers like us, Helen shares what it means to be the product, and how to embrace your story as your strongest marketing tool.
There is a quiet power to reframing your story, living with self-compassion, and learning to be your own inner cheerleader.
Listen to find out how you can change your inner story.
“Change your story, change your outcome” – Helen
Key Takeaways
· Beware the word resilience
· Get clear on your own story
· What unhelpful stories are you telling yourself?
· Change negative narratives to boost self-belief and confidence
· Coaching helps individuals go further and faster
00:00 - The Power of Storytelling in Business
02:21 - Helen O'Grady's Journey from Nursing to Coaching
05:07 - Qualities of a Good Nurse and Coach
10:09 - The Shift from Nursing to Coaching
15:01 - Overcoming Self-Doubt and Building Confidence
20:16 - The Importance of Self-Talk
23:32 - Navigating Small Business Challenges
29:52 - The Role of a Master Executive Coach
33:20 - Returning to Nursing During the Pandemic
38:41 - Connecting Nursing and Coaching Qualities
42:20 - Looking Ahead: The Future of Coaching
Guest information:
LinkedIn - https://www.linkedin.com/in/helenogrady/ (https://www.linkedin.com/in/helenogrady/)
Listen to Helen’s - The AC Podcast (podcast%20https:/podcasts.apple.com/mn/podcast/the-ac-podcast/id1517050450)
Your host:
You can find out more about Katie Flamman, your host, by visiting:
https://katieflamman.co.uk (https://katieflamman.co.uk)
If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk (mailto:katie@katieflamman.co.uk)
Sign up for Katie's Monthly Missive here:
https://katieflamman.co.uk/subscribe/ (https://katieflamman.co.uk/subscribe/)
To keep up with Katie's working life, follow her on
instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ (https://www.linkedin.com/in/katie-flamman/)
Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
28 Jul 2025
MESSAGE: Magnetic Marketing with Giada Nizzoli
What if your marketing wasn’t just good — but magnetic?
As businesses, we are always trying to attract new clients. Today’s guest believes that your magnetism is the key.
In this episode, I chat with the fabulous Giada Nizzoli, a Marketing Message Mentor and Strategist who helps business owners connect with their ideal clients through clear, story-led messaging that feels good and gets results.
Giada doesn’t just talk about storytelling — she lives it. She shares how she helps clients build confidence in their message, position themselves as the only logical choice, and finally stop being the best-kept secret in their industry.
Giada also opens up about her own story — from moving to the UK at 19, to finding her voice through writing (and chicken pox!), and how her bold 80s-inspired brand helps her show up with confidence and clarity.
I absolutely loved this conversation. It’s packed with smart strategy, inspiring perspective shifts, and real talk about what it takes to market yourself with purpose and power.
Ready to make your message magnetic? Have a listen — and bring a notebook.
“Your message is a story of hope” – Giada Nizzoli.
Key Takeaways
Don’t be afraid to be a broken record and repeat your message.
The trick is to do it without being boring.
Forget about trying to go viral.
Try to get a new marketing perspective.
Storytelling can make marketing more engaging and relatable.
Magnetic messaging attracts ideal clients while repelling the rest.
Clarity in messaging helps clients understand the value of services.
Authenticity in marketing leads to better connections with clients.
Guest information:
LinkedIn - https://www.linkedin.com/in/giadanizzoli/ (https://www.linkedin.com/in/giadanizzoli/)
Crafty Copy - https://craftycopy.co.uk/ (https://craftycopy.co.uk/)
Sign up for Giada’s newsletter: https://craftycopy.co.uk/newsletter
7 day mini course (https://mailchi.mp/craftycopy/7-day-mini-course)
Your host:
You can find out more about Katie Flamman, your host, by visiting:
https://katieflamman.co.uk (https://katieflamman.co.uk)
If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk (mailto:katie@katieflamman.co.uk)
Sign up for Katie's Monthly Missive here:
https://katieflamman.co.uk/subscribe/ (https://katieflamman.co.uk/subscribe/)
To keep up with Katie's working life, follow her on
instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ (https://www.linkedin.com/in/katie-flamman/)
Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.
Who has been a guest on Storytelling For Business
Names identified in recent episode analyses. Showing up to five guests.
Louise Callin
Natalie Jamieson
David Pullan
Sarah Jane McKechnie
Reach and audience
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YouTube views
354,965
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 74 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
88
Social presence
0
YouTube
82
Engagement
68
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