Matt Jones has built and sold one of Australia’s great modern brands, Four Pillars Gin. Alongside the power of making great gin, the success of Four Pillars was driven heavily by the power of story.
In his new podcast, StoryWork, Matt talks to some of Australia’s most successful business leaders and thinkers. And he asks them to share the secrets of their success, shedding a light on how they put their stories to work.
Story is the original technology of understanding. And from building a business to navigating your career, story might just be the most powerful tool you have. Listening to StoryWork is an education in the power of story to drive growth.
StoryWork is a podcast for business builders and career builders, for leaders and creators, for start-up entrepreneurs and ambitious executives. Because we all need to figure out how to put the power of story to work for us.
Marketing Needs A New Story: What every leader needs to know about marketing in 2026 Add team comm
Host Matt Jones shares insights from Cannes Lions on how leaders can navigate the evolving marketing landscape by embracing story's power while acknowledging audience control.
15 Sept 2026TRANSCRIPT
Anouk Darling's Story
Host "StoryWork" interviews Anouk Darling, CEO of Scape Australia, about building community and human connection to drive commercial success.
8 Sept 2026TRANSCRIPT
Adam Spencer's Story
Host Adam Spencer, an "expertise midwife," discusses AI's rapid evolution and its impact on human expertise in this insightful interview.
1 Sept 2026TRANSCRIPT
Stephen Connor's Story
Host Alex Wrenegade interviews Stephen Connor, Managing Director of Volvo Cars Australia, about reinventing a storied brand amidst industry disruption and personal reinvention.
25 Aug 2026TRANSCRIPT
Blaise Witnish's Story
Host Blaise Witnish shares how she transformed from a party host to CEO of Funlab, revealing insights into creating memorable experiences and building a global brand.
18 Aug 2026TRANSCRIPT
Phil Morle's Story
Host Alex Budak interviews venture capitalist Phil Morle about how compelling narratives drive innovation and the creation of groundbreaking deep-tech companies.
11 Aug 2026TRANSCRIPT
Allegra Spender's Story
The world needs more exceptional people to choose to go into politics. Allegra Spender is the exception on many levels, and in this episode of StoryWork we talk about her quite radical approach to politics and to being a politician.
Allegra was a McKinsey consultant with every possible option in front of her. But instead of seeking business success she chose public service.
I sat down and spoke to Allegra in the wake of the federal budget, and just before she and her colleague, Zali Steggall, announced their plans to form a new political party. I wanted to understand her experience with politics, and look at the roles of leadership and advocacy through the lens of story.
4 Aug 2026
Michael McQueen's Story
Change is a constant. I know that’s a cliché. But I believe we’re also living through an extraordinarily change-y time. And how we deal with change, both how we make change happen and how we deal with the change that will inevitably happen to us, will be a key determinant of our success at pretty much anything, from business to life.
I wanted to talk to Michael McQueen, not because he’s an expert at some many things I’m fascinated by (from technology to change), but also because as a prolific author and speaker, Michael McQueen knows people.
He is an expert in the field of behavioural patterns and trends and this conversation will give you a clear sense of what you can do to improve both your resilience in the face of change and your leadership skills and ability to drive change. Listen in and learn from one of the smartest and most generous people I know.
www.storywork.com.au
28 Jul 2026
Zara Seidler's Story
When I started thinking about creating StoryWork, the first name I wrote on my list of people I wanted to talk to was Zara Seidler. Both because of what she’s built at The Daily Aus, and because of the intelligence and creativity she’s brought to the task.
This episode is a window into the process and vision of a brilliant young co-founder who has figured out how to do what everyone is wrestling with: commanding the attention of Gen Z.
Zara and I spoke about the behind the scenes of starting The Daily Aus, from the unplanned chaos of the early strategy to what they’ve built and what comes next.
This episode is full of rich insights and I can’t wait for you to hear it.
www.storywork.com.au
21 Jul 2026
Dom Pym's Story
We're coming out of the gates with one of the most exciting, inspiring people I've ever met.
Dom Pym, founder of Up Bank (and so much more), philanthropist, investor and visionary. If you want to hear an inspiring and surprising start-up to success story, it's his.
But this isn't just about making money. Listen to Dom for an insight into how his mind works and his bold plan to get more people to invest in risky, worthy endeavours; raising Australia's productivity, championing our innovation economy and creating a world-leading fintech ecosystem.
And all because he’s a tech guy who believes passionately in the power of story, experiences and design.
www.storywork.com.au
Join the conversation on Substack
21 Jul 2026
Matt Jones' Story with Amelia Adams
Welcome to this foundational episode. The backstory, if you like. Or, to be more specific, my story.
The word journey is overplayed, but forgive me for using it here.
The rest of this podcast is about other people and their stories. We’ll be meeting remarkable Australian founders, entrepreneurs, behavioural economists and business minds. But in this episode you get to meet me.
I enlisted my dear friend Amelia Adams to help. In her own right she's a star foreign correspondent turned 60 Minutes journalist best known for her work over many years at Channel 9.
Amelia asked me all about my career and where it has led me and why I feel so strongly that now is the moment we need to listen to each others’ stories and consider our own.
It was also a sneaky way to take notes from one of the best interviewers in the game. Enjoy.
www.storywork.com.au
Join the conversation on Substack
15 Jun 2026
StoryWork Trailer
Check back soon for details
Inside a recent episode
Marketing Needs A New Story: What every leader needs to know about marketing in 2026 Add team comm
Published 20 Oct 2026 · Transcript excerpt
[…] A brand is a mosaic of hyper-fragmented experiences. The brand comes mediated through armies of third parties, creators, curators, gatekeepers, brand partnerships, activations, community, all of these different things in which your brand has to be refracted through the lens of a third party. […]
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