Straight Talk with Sally

About Straight Talk with Sally

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

Publisher

Sally Sparks-Cousins

Category

business · education

Language

en

Explicit

No

First episode

25 Nov 2018

Latest episode

9 Nov 2026

Latest episodes

625 episodes in the feed.

1. 

   9 Nov 2026

   #627: Quick Tip: Authentic Selling

   In this quick tip episode, the Sally reflects on years of sales training and describes how constantly chasing the sale for money made selling feel uncomfortable, "salesy," and gross. They explain that over the last eight years they've improved through repetition, immersion, learning what sales actually is, and modeling proven practices learned from numerous sales coaches, while continuing to refine their approach daily. They emphasize that when you learn how to overcome objections and communicate in a way that is authentic, selling becomes more about serving the dream client than forcing a transaction. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup (https://omnisam.com.au/gsdgroup) Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

2. 

   5 Nov 2026

   #626: How to Build a Print-on-Demand eCommerce Store in a Day

   In this episode, Sally walks through setting up a connected print-on-demand eCommerce "swag store" so products are printed and shipped without holding inventory. Using a workbook (sparklewithsally.com/626) and a plug-and-play OmniSAM "Swag Store" snapshot requested via support@omnisam.com.au, she outlines the steps: connect Printful to OmniSAM, create one product, brand the store, test, and launch. Viewers open Canva, OmniSAM, and Printful, connect the integration (subaccount), create a new Printful store, name it, and add billing. She demonstrates creating a women's T-shirt with multiple colors/sizes, uploading designs, generating mockups, pricing via markup, and syncing the product into OmniSAM Payments > Products to add images and edit details. Branding is done via Canva hero/SEO images uploaded to Media Storage and applied through Custom Values (colors, logos, business details) so templates update across pages. She covers quality checks in preview, connecting a domain and payment gateway, creating a 100% test coupon, placing a real test order (Printful charges cost price), and tracking orders with an included opportunities pipeline, plus notes on shipping limits by region. 00:00 Print on Demand Overview 00:36 Workbook and Setup Checklist 01:35 Tools to Open and Accounts 02:27 Swag Store Snapshot Plan 04:13 Rules and Workflow Roadmap 05:36 Pick Your First Product 10:16 Store Example Walkthrough 12:02 Find Your Store in OmniSAM 12:53 Connect Printful Integration 14:36 Name Store and Billing Setup 16:56 Add Your First Product 18:10 Design Front and Back Prints 21:53 Mockups Titles and Pricing 24:41 Create Product and Download Mockups 26:35 Import Mockups Fast 28:11 Organize Product Images 30:59 Branding Templates Canva 35:41 Custom Values Setup 41:57 Fine Tune Store Design 49:02 Quality Check Preview 50:46 Connect Domain Payments 53:39 Test Order Coupon 57:11 Order Tracking Pipeline 58:11 Wrap Up Next Steps Join the Private OmniSAM Community: omnisam.com.au/gsdgroup (https://omnisam.com.au/gsdgroup) Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

3. 

   4 Nov 2026

   #625: Quick Tip: Why One-on-One Conversations Convert (and When to Scale to One-to-Many)

   In this quick tip, Sally explains that one-on-one sales conversations typically close around 40% on average, with 20–30% considered industry standard, while the speaker claims to guarantee over 50% and personally closes about 70–80%. They attribute higher conversion to the fact that people buy when they know, like, and trust you, and the fastest way to build that is through a direct conversation. One-on-ones also help qualify clients by identifying who is a good fit—rejecting those who want everything done for them and preferring action takers willing to take imperfect action. The speaker encourages viewers to assess their current business stage and consider the progression from one-on-one to one-to-few once there's a waiting list, and eventually to one-to-many. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup (https://omnisam.com.au/gsdgroup) Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

86,876

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

86

Social presence

0

YouTube

85

Engagement

75

Contact Straight Talk with Sally

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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