Stratagems

About Stratagems

A show about the strategies organizations used to create the modern world, broken down into actionable insights. www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast)

Publisher

Ruben Ugarte

Category

business · history

Language

en

Explicit

No

First episode

25 Apr 2024

Latest episode

8 Apr 2025

Latest episodes

15 episodes in the feed.

1. 

   8 Apr 2025

   The Fall of the Giant (Standard Oil Series)

   In the final episode of our Standard Oil series, the empire reaches its peak—and faces the consequences. As Rockefeller tightens control, resistance grows. Journalists, politicians, and the public turn against the monopoly, and Standard Oil becomes a target of the U.S. government’s most aggressive antitrust case to date. What follows is not just a legal defeat, but a strategic turning point. We explore how the dissolution of Standard Oil in 1911 gave rise to a constellation of powerful successor companies—and how Rockefeller’s influence lived on long after the trust was broken. This is the story of transformation through collapse, and how strategy adapts in the face of pressure. Episode Chapters (02:45) Part 6 - The Inferior Power (32:03) Part 7 - The Fracture (43:44) Part 8 - The Shadow Empire P.S. If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes—it takes less than 60 seconds and helps others discover the show. Links * All episode sources, including background music used (https://docs.google.com/document/d/1vF3fq3FJXTtvuk37DKm9M-dspE8kjCf96eby7L3dfKA/edit?usp=sharing) * Read the full episode transcript (#) * Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) * Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 11 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

2. 

   1 Apr 2025

   The Oil Empire (Standard Oil Series)

   In this second episode of our Standard Oil series, John D. Rockefeller crosses the threshold from disciplined outsider to dominant industry force. What began as a moral and financial covenant among a few partners transforms into a sweeping strategy to consolidate power, cut waste, and outmaneuver rivals. We follow the birth of the Standard Oil Trust—one of the most effective and controversial business structures ever created. As Rockefeller’s empire expands, he encounters new challenges, allies, and unexpected rewards. This is the story of ambition becoming infrastructure, and belief turning into monopoly. Episode Chapters (01:45) Part 3 - The Covenant (34:03) Part 4 - The Trust is Born (52:44) Part 5 - The Promised Land P.S. If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes—it takes less than 60 seconds and helps others discover the show. Links * All episode sources, including background music used (https://docs.google.com/document/d/1vF3fq3FJXTtvuk37DKm9M-dspE8kjCf96eby7L3dfKA/edit?usp=sharing) * Read the full episode transcript (#) * Bonus content for (#)The Oil Empire (#) episode (#) * Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) * Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 10 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   25 Mar 2025

   The Religious Bookkeeper (Standard Oil Series)

   Before Standard Oil became a titan of American capitalism, there was a young man with a ledger and a quiet, relentless drive. In the first episode of our three-part series on Standard Oil, we meet John D. Rockefeller—not as the richest man in modern history, but as a meticulous clerk with an almost spiritual devotion to order, discipline, and numbers. But Rockefeller’s world was anything but orderly. The oil fields of Pennsylvania were wild, speculative, and wasteful—a far cry from the structured empire he would one day build. As we enter the chaos of America’s first oil boom, we begin to see the forces that would push Rockefeller toward his radical vision: to tame the frontier, eliminate waste, and create a new kind of business. This is the story of how strategy, faith, and frontier ambition collided—setting the stage for one of the most powerful companies in history. Episode Chapters (02:22) Part 1 - The Divine Ledger (30:21) Part 2 - The Wild Frontier P.S. If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes—it takes less than 60 seconds and helps others discover the show. Links All episode sources, including background music used (https://docs.google.com/document/d/1vF3fq3FJXTtvuk37DKm9M-dspE8kjCf96eby7L3dfKA/edit?usp=sharing) Read the full episode transcript (https://www.stratagems.ca/p/the-religious-bookkeeper-standard-oil) Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 9 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

4. 

   18 Feb 2025

   Beyond Oil: Crafting Dubai’s Modern Legacy

   In our final episode of the Dubai series, we explore Dubai at the close of Sheik Rashid's rule in 1990—a period that set the stage for a bold new era. Under his guidance, Dubai became the Middle East’s first post-oil economy, launching global icons like Emirates Airlines. Yet, rapid development also brought challenges. We examine how decades-old strategic decisions continue to resonate in modern Dubai, influencing everything from the Nationals vs. Expats debate and a thriving tax-free economy to successes in tourism, banking, internet industries, and other surprising sectors. Join us as we unpack the legacy of visionary leadership and the enduring quirks that make Dubai a global marvel. Episode Chapters (01:52) Part 7 - The Post-Oil World (13:36) Part 8 - The Modern Economy P.S. If you enjoy the podcast, leaving a short review on Apple Podcasts/iTunes takes less than 60 seconds and helps others discover the show. Links * All episode sources, including background music used (https://docs.google.com/document/d/1rHmcW0dVfmnpuMH4BNX9yaBuOGrbAIulAOjIR6PAdog/edit?usp=sharing) * Read the full episode transcript (https://www.stratagems.ca/p/beyond-oil-crafting-dubais-modern) * Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) * Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 8 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

5. 

   11 Feb 2025

   The New Dawn: Sheik Rashid and Dubai's Transformation

   Following the collapse of the once-flourishing pearl industry, Dubai entered a period of hardship and uncertainty. In this second episode of our Dubai series, we follow the turbulent years leading up to the rise of Sheik Rashid—a leader whose strategic vision would drive Dubai into prosperity. When oil was discovered in 1966, its quantity was modest. Undeterred, Sheik Rashid was forced to craft a bold strategy, parlaying limited oil wealth into a diversified economy. His calculated decisions set the stage for one of the fastest transformations in history, while rapid development brought with it unforeseen challenges and consequences. Episode Chapters (01:21) Part 4 - The Quest (16:15) Part 5 - The Lottery Ticket (37:01) Part 6 - The New Pearls P.S. If you enjoy the podcast, leaving a short review on Apple Podcasts/iTunes takes less than 60 seconds and helps others discover the show. Links * All episode sources, including background music used (https://docs.google.com/document/d/1rHmcW0dVfmnpuMH4BNX9yaBuOGrbAIulAOjIR6PAdog/edit?usp=sharing) * Read the full episode transcript (https://www.stratagems.ca/p/the-new-dawn-sheik-rashid-and-dubais) * Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) * Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 7 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

6. 

   4 Feb 2025

   The Rise of Dubai: From Desert Sands to Early Ambitions

   Dubai is often seen as a city built on oil wealth, but its transformation started long before oil arrived in 1966. In the early 1900s, it was a quiet village on the edge of the Arabian Gulf—lacking roads, electricity, and running water. Yet, amidst the harsh desert conditions, the seeds of ambition were already being planted. This is the first of three episodes exploring Dubai's rise and the strategy behind its transformation. From its Bedouin roots to its early modernization efforts, we examine the calculated decisions that established an iconic global city. Before skyscrapers and luxury, resilience, risk-taking, and a long-term vision would shape Dubai’s future. Episode Chapters (02:56) Part 1 - The Desert(29:12) Part 2 - The Sleepy Village(39:53) Part 3 - The Collapse P.S. If you enjoy the podcast, leaving a short review on Apple Podcasts/iTunes takes less than 60 seconds and helps others discover the show. Links * All episode sources, including background music used (https://docs.google.com/document/d/1rHmcW0dVfmnpuMH4BNX9yaBuOGrbAIulAOjIR6PAdog/edit?usp=sharing) * Read the full episode transcript (https://www.stratagems.ca/p/the-rise-of-dubai-from-desert-sands) * Get email updates on upcoming episodes and bonus content (https://www.stratagems.ca/) * Email me your feedback or questions about the episode (https://www.stratagems.ca/about) Episode 6 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

7. 

   26 Nov 2024

   The Company: The Hudson's Bay & the Clash of Empires

   Historian David Homer Watson explores the creation and rise of the Hudson's Bay Company, a 17th-century fur trading empire that shaped the lives of Indigenous people and influenced the formation of Canada and the United States.

8. 

   8 Oct 2024

   The Advisors: McKinsey's Rise to Influence

   In the early 20th century, a new profession was born: management consulting. While it took some time for the field to establish itself, McKinsey & Company quickly rose to the top working with the largest organizations, governments and nonprofits. How did The Firm become so influential? Episode 4 will try to answer this question by looking at McKinsey in the middle of the 20th century when it was led by the man who molded the organization in his image, Marvin Bower. Sometimes called the Jesuits of capitalism, McKinsey has shaped the modern world, directly and indirectly, and often behind the scenes. When big decisions have been made, a McKinsey advisor was likely in the room. Episode Chapters: (06:12) Part 1 - Birth of a Profession (43:23) Part 2 - A Law Firm That Doesn’t Practice Law (01:45:43) Part 3 - The Gospel of the Multidivisional Model (02:10:26) Part 4 - Jesuits of Capitalism (02:39:42) Part 5 - Rise of Strategy (03:17:07) Part 6 - Are They Worth It? (03:35:41) Conclusion ** P.S. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes (https://podcasts.apple.com/us/podcast/stratagems/id1743112218)? It takes less than 60 seconds and the review helps others discover the podcast. ** Links: * All episode sources (https://docs.google.com/document/d/13RB4LxZlw-olpfI209l61FIH1EpsTuFufaKpwRQCfm0/edit?usp=sharing) * Read the full episode transcript (https://www.stratagems.ca/p/the-advisors-mckinseys-rise-to-influence) * Bonus content for McKinsey episode (https://www.stratagems.ca/p/bonus-content-the-advisors-mckinseys) * Get email updates (https://www.stratagems.ca/) on the next episode, updates from previous ones and bonus content. * Email me your feedback or questions (https://www.stratagems.ca/about) about the episode * Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Episode 4 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

9. 

   27 Aug 2024

   Polaroid's SX-70 and How Edwin Land Did the Impossible

   In 1972, Polaroid released the SX-70, a true one-step instant photography, culminating 30 years of technical brilliance. Led by the enigmatic Edwin Land, Polaroid left a deep groove in history. Kids today use the word "polaroid" as a stand in for an instant picture even though they are not impressed by the technology nor know the rich history behind their photograph. Today’s episode will look at how Edwin Land molded Polaroid in his image and drove the company to create a market, instant photography, through groundbreaking research. Land’s story is endlessly fascinating and we will also look at his secretive but highly influential military career with several U.S. administrations. The SX-70 was a successful strategy for Polaroid but it also planted the seeds that would eventually derail the company and force it into bankruptcy. This episode might invoke deep feelings of nostalgia as we go back in time to look at one of America’s most influential companies. Episode Chapters: (02:23) PART 1 - “If you are right, the facts at the moment don't matter because in due course the facts will catch up with you.” (08:13) PART 2 - “If anything is worth doing, it's worth doing to excess.” (45:01) Part 3 - "Do not undertake a program unless the goal is manifestly important and its achievement is nearly impossible." (01:10:18) Part 4 - "If you are able to state a problem then the problem can be solved. The rest is just hard work." (01:22:06) Part 5 - "The only thing that keeps us alive is our brilliance. The only thing protecting our brilliance is our patents." (02:06:37) Part 6 - "The bottom line is in heaven." (02:28:23) Conclusion Links: * All episode sources (https://docs.google.com/document/d/1doSUXEHSEIOCbAmO0SooKmcqN2L5tClWJx9nsERgoVE/edit?usp=sharing) * Read the full episode transcript (https://rubenugarte.substack.com/p/polaroids-sx-70-and-how-edwin-land-did-impossible) * Bonus content for Polaroid episode (https://rubenugarte.substack.com/p/bonus-content-polaroids-sx-70-and-edwin-land) * Get email updates (https://rubenugarte.com/stratagems) on the next episode, updates from previous ones and bonus content. * Email me your feedback or questions (https://rubenugarte.com/contact) about the episode * Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Season 1, Episode 3 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rubenugarte.substack.com (https://rubenugarte.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

10. 

    11 Jun 2024

    Bonus Content: The Audaciousness of Boeing's 747 & Big Strategic Bets

    I hope you enjoyed the second episode of Stratagems (https://open.substack.com/pub/rubenugarte/p/the-audaciousness-of-boeings-747-big-bets). As usual, I have prepared several things to help you dive deeper into this story. First, there’s a 11-minute audio of me explaining the process behind this process, what stood out to me and an overview of the bonus resources. Second, I included several videos that should help you “see” the 747 in full color. There are some things that you can only understand by seeing it, such as what it was like to travel in the 60s. Third, I share the outline I used during this episode. You can see how it is changing from the first episode and the ever increasing length. As always, let me know what you think. Ruben This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rubenugarte.substack.com (https://rubenugarte.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

11. 

    11 Jun 2024

    The Audaciousness of Boeing's 747 & Big Strategic Bets

    This is a free preview of a paid episode. To hear more, visit rubenugarte.substack.com (https://rubenugarte.substack.com?utm_medium=podcast&utm_campaign=CTA_7) In this episode, we will explore the audacious (and crazy) story of Boeing and the release of the 747. The Jumbo Jet (nickname by the press) would go on to change the aviation industry at every level, while allowing a growing middle class to experience air travel. The 747 is big in every metric possible but this is not necessarily a strategy with a happy ending. The aircraft manufacturing industry is tough and was once described by Jean Pierson, CEO of Airbus, with a single sentence; “you can't win, you can't break even, and you can't quit.” You’ll see why unit economics are inescapable like gravity and why issues can persist for years, such as what we see with the 737 MAX. Boeing captured the zeitgeist of 1960 America, a bold and innovative era where anything seemed possible. From putting on a man on the moon to toppling the existing political structures. Get ready to go back in time and relive one of the most exciting decades in American history. Episode Chapters: (08:49) Boeing: Aviation Royalty (21:57) The Jet Age (36:56) The Cultural Decade (51:13) The 747 is Born (01:10:38) A Changed World (01:29:42) Conclusion Links: All episode sources (https://docs.google.com/document/d/1AnY56UySOa1NGEhFNlIP54DgzfaInlMgAN9y2MvVlPs/edit?usp=sharing) Read the full episode transcript (https://rubenugarte.substack.com/p/the-audaciousness-of-boeings-747-big-bets) Get email updates (https://rubenugarte.com/stratagems) on the next episode, updates from previous ones and bonus content. Email me your feedback or questions (https://rubenugarte.com/contact) about the episode Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Season 1, Episode 2

12. 

    11 Jun 2024

    The Jumbo Jet: Boeing's Audacious Bet

    In this episode, we will explore the audacious (and crazy) story of Boeing and the release of the 747. The Jumbo Jet (nickname by the press) would go on to change the aviation industry at every level, while allowing a growing middle class to experience air travel. The 747 is big in every metric possible but this is not necessarily a strategy with a happy ending. The aircraft manufacturing industry is tough and was once described by Jean Pierson, CEO of Airbus, with a single sentence; “you can't win, you can't break even, and you can't quit.” You’ll see why unit economics are inescapable like gravity and why issues can persist for years, such as what we see with the 737 MAX. Boeing captured the zeitgeist of 1960 America, a bold and innovative era where anything seemed possible. From putting on a man on the moon to toppling the existing political structures. Get ready to go back in time and relive one of the most exciting decades in American history. Episode Chapters: (08:49) Boeing: Aviation Royalty (21:57) The Jet Age (36:56) The Cultural Decade (51:13) The 747 is Born (01:10:38) A Changed World (01:29:42) Conclusion ** P.S. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes (https://podcasts.apple.com/us/podcast/stratagems/id1743112218)? It takes less than 60 seconds and it really helps others discover the podcast plus I love to hear your feedback. ** Links: All episode sources (https://docs.google.com/document/d/1AnY56UySOa1NGEhFNlIP54DgzfaInlMgAN9y2MvVlPs/edit?usp=sharing) Read the full episode transcript (https://rubenugarte.substack.com/p/the-audaciousness-of-boeings-747-big-bets) Get email updates (https://rubenugarte.com/stratagems) on the next episode, updates from previous ones and bonus content. Email me your feedback or questions (https://rubenugarte.com/contact) about the episode Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Season 1, Episode 2 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

13. 

    27 May 2024

    Bonus Content: How Sears Used Catalogs to Reshape America Bonus

    I hope you all enjoyed the first ever Stratagems episode on How Sears Used Catalogs to Reshape America. (https://rubenugarte.substack.com/p/stratagems-s1-e1-sears-catalog-reshape-america) The episode was a lot of fun to research and record. Along the way, I knew there were several things that would be ideal for a bonus episode. First, I recorded a 10-minute audio where I explained the process used to prepare this episode, interesting insights that didn’t make it to the final episode and other tidbits. You can play that from your podcast player or on the website. Second, it was incredible to hold a replica of the 1897 mail order catalog. It’s one thing to read (or listen) about it and another to hold it in your hands. That’s why I also recorded a 5-minute video where I show you what this catalog looked like. Third, I collected several photos as I was doing my research. As you can imagine, most of these photos are in black and white. I included a gallery below of all of these photos. Fourth, I’m attaching a PDF of the outline I used to record this episode. You can see many of the points and quotes covered and how it all came together. You will likely see the structure of these outlines evolve as I play around with different structures to maximize the learning for all of you. As always, let me know what you think. Ruben This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rubenugarte.substack.com (https://rubenugarte.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

14. 

    25 Apr 2024

    The Catalog: How Sears Reshaped America

    In the first ever Stratagems episode, we will deconstruct one of the most iconic American retailers of the past 150 years. However, this is not the big box Sears you may know. This is the mail order catalog Sears, before it ever opened a single retail store. This is the Sears that reshaped America during the early 19th century and was led by its iconic namesake founder: Richard Sears. This episode will tell the story of how Richard founded Sears and how the organization grew to hundreds of million of dollars in revenue (billions today) by relying primarily on a single advertising channel: the Sears catalog. However, a great strategy doesn’t last forever and we’ll be reminded of this lesson by the time we get to the end of the episode. Episode Chapters: (03:17) Richard Sears and the $165k gold watches (18:21) Farmers are God's chosen people (29:40) Railroads as the new basis for civilization (42:48) Roebuck & the failed retirements (53:29) The consumer's guide to everything (01:27:48) Richard was born, he lived, he died, in an age of schemes (01:54:20) The golden age of mail order (02:20:00) Conclusion ** P.S. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes (https://podcasts.apple.com/us/podcast/stratagems/id1743112218)? It takes less than 60 seconds and it really helps others discover the podcast plus I love to hear your feedback. ** Links: * All episode sources (https://docs.google.com/document/d/1gB39bzXeJfRx9AeJ2ygDztQ7PpyFPR-ML-JAVWs1EiQ/edit?usp=sharing) * Read the full episode transcript (https://rubenugarte.substack.com/p/stratagems-s1-e1-sears-catalog-reshape-america) * Bonus content for episode (https://rubenugarte.substack.com/p/bonus-content-how-sears-used-catalogs-america?r=1fqmvs) * Get email updates (https://rubenugarte.com/stratagems) on the next episode, updates from previous ones and bonus content. * Email me your feedback or questions (https://rubenugarte.com/contact) about the episode * Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Episode 1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.stratagems.ca (https://www.stratagems.ca?utm_medium=podcast&utm_campaign=CTA_1)

15. 

    25 Apr 2024

    How Sears Used Catalogs to Reshape America

    This is a free preview of a paid episode. To hear more, visit rubenugarte.substack.com (https://rubenugarte.substack.com?utm_medium=podcast&utm_campaign=CTA_7) In the first ever Stratagems episode, we will deconstruct one of the most iconic American retailers of the past 150 years. However, this is not the big box Sears you may know. This is the mail order catalog Sears, before it ever opened a single retail store. This is the Sears that reshaped America during the early 19th century and was led by its iconic namesake founder: Richard Sears. This episode will tell the story of how Richard founded Sears and how the organization grew to hundreds of million of dollars in revenue (billions today) by relying primarily on a single advertising channel: the Sears catalog. However, a great strategy doesn’t last forever and we’ll be reminded of this lesson by the time we get to the end of the episode. Episode Chapters: (03:17) Richard Sears and the $165k gold watches (18:21) Farmers are God's chosen people (29:40) Railroads as the new basis for civilization (42:48) Roebuck & the failed retirements (53:29) The consumer's guide to everything (01:27:48) Richard was born, he lived, he died, in an age of schemes (01:54:20) The golden age of mail order (02:20:00) Conclusion Links: * All episode sources (https://docs.google.com/document/d/1gB39bzXeJfRx9AeJ2ygDztQ7PpyFPR-ML-JAVWs1EiQ/edit?usp=sharing) * Read the full episode transcript (https://rubenugarte.substack.com/p/stratagems-s1-e1-sears-catalog-reshape-america) * Bonus content for episode (https://rubenugarte.substack.com/p/bonus-content-how-sears-used-catalogs-america?r=1fqmvs) * Get email updates (https://rubenugarte.com/stratagems) on the next episode, updates from previous ones and bonus content. * Email me your feedback or questions (https://rubenugarte.com/contact) about the episode * Background music is called "Adding the Sun" by Kevin MacLeod (incompetech.com) / Licensed under Creative Commons: By Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/) Season 1, Episode 1

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

79

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

0

YouTube

63

Engagement

32

Contact Stratagems

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.