- 16
- Episodes
- 2
- Ratings
- Weekly
- Cadence
- 2025
- First episode
About Strategic Motion
In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.
- Publisher
- Troy Trussell
- Category
- business · tv & film
- Language
- en
- Explicit
- No
- First episode
- 17 Nov 2025
- Latest episode
- 26 Oct 2026
Latest episodes
16 episodes in the feed.
26 Oct 2026
Why Print Still Works for Local Businesses | Tammi Joseph with Stroll Magazine
Can a neighborhood magazine help your business stand out in a digital world? Tammi Joseph of Stroll Magazine joins Troy Trussell on Strategic Motion to talk about building local relationships through neighborhood stories, consistent advertising, community events, and video. Tammi shares how she connects residents and businesses in Wichita's Reflection Ridge, Fossil Rim, and Northridge Lakes neighborhoods—and why staying familiar matters long before someone needs your services. We also discuss how sponsor spotlight videos and social media complement print to give local businesses more opportunities to be seen. In this episode: • Why neighborhood magazines still have a place in marketing • Building brand recognition through consistency • Connecting business owners with residents at local events • Combining print advertising with short promotional videos • Favorite movies, from Saving Private Ryan to classic comedies Learn more about Tammi and Stroll: https://www.strollmag.com/locations/reflection-ridge-fossil-rim-ks/ Subscribe to Strategic Motion for conversations about business, video marketing, and the movies we love. Produced by Trussell Media.
16 Sept 2026
A 10 Year Old's Take on Recent Box Office Hit Spiderman Brand New Day
This episode of Strategic Motion is a little different. I sat down with my 10 year old son, Judah, for a conversation about one of our favorite things to talk about, movies. We also talk about his favorite shows. Duck Dynasty, The Chosen and Stranger Things. Quite the contrast. It is a fun conversation with another one of my favorite guests I have ever had on the show. If you love movies, Spiderman, or just hearing a 10 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg
8 Sept 2026
From Early Computers to Entrepreneurship with JD Zluticky
JD Zluticky, owner of Essential IT Services, joins Troy to share how experimenting with early computers and serving in the Navy eventually led him to build his own IT company. They discuss what outsourced IT support really looks like, security cameras, facial recognition, digital privacy, and how technology continues to reshape our everyday lives. J.D. also explains why storytelling is such a powerful teaching tool and shares the lasting impact movies like Braveheart, The Patriot, and The Martian have had on him. It's a conversation about technology, entrepreneurship, storytelling, and a few unforgettable movies along the way. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg
25 Aug 2026
Kurt Wheeler on the Coen Brothers | Filmmaking, Storytelling and Business
On this episode of Strategic Motion, I sit down with Kurt Wheeler, owner of KXW Productions in Kansas City, to talk about video production, filmmaking, running a creative business, and of course, movies. Kurt shares how his background in music, photography, radio, and digital marketing eventually led him into video production and the launch of KXW Productions. He also talks about making the jump into full time self employment, building recurring client relationships, shooting corporate video and weddings, and figuring out what it really takes to grow a production company. We also get into cameras, Sony vs. Canon, whether 8K actually matters, how much camera technology has changed, and why great editing and storytelling still matter more than having the newest gear. Then we get to one of my favorite parts of Strategic Motion, movies. Kurt names The Big Lebowski as his favorite film and talks about why he loves the Coen Brothers, including Fargo and No Country for Old Men. We get into their writing, strange characters, unconventional storytelling, cinematography, and why Kurt believes great writing is ultimately what makes a movie a classic. We also wander into Dune, Christopher Nolan, Inception, Tenet, practical effects, Tarantino, modern three hour movies, and plenty more. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg
21 Aug 2026
How to Train Your Dragon Review with a 7 Year Old
This episode of Strategic Motion is a little different. I sat down with my 7 year old son, Finley, for a conversation about one of our favorite things to talk about, movies. Finley is a huge How to Train Your Dragon fan, so we get into his favorite movie in the series, Hiccup, Toothless, the Light Fury, the big battles, the live action movie, and what he thinks real dragons would actually look like. We also talk a little Lego Movie, future podcast plans, and the important question of whether Hollywood somehow found real dragons for the new movie. It is a fun conversation with one of my favorite guests I have ever had on the show. If you love movies, dragons, or just hearing a 7 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg
7 Jul 2026
Dystopian Movie Discussion with Brandon McLey
On this episode of Strategic Motion, Troy sits down with Brandon McLee to talk about the world of commercial lighting, how lighting impacts the look and value of a building, and why upgraded LED lighting can help businesses save money long term. They also talk about how photo, video, and drone footage can help showcase completed lighting projects, especially outdoor lighting that really comes alive at night. Then the conversation shifts into movie time, with a deep dive into dystopian films, future technology, AI, flying cars, drones, and classics like Terminator 2, The Matrix, RoboCop, Demolition Man, Blade Runner, 12 Monkeys, Minority Report, and more. Titan Lighting Brandon McLey brandon@titanlighting.co https://titanlighting.co/ It's a mix of business, marketing, construction, lighting, technology, and a whole lot of movie talk. Subscribe to Strategic Motion for conversations about video marketing, business, content creation, and the stories behind the people building things in Wichita and beyond. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg
2 Apr 2026
How The Passion of the Christ Brings the Crucifixion Story to Life
Welcome to Strategic Motion, the podcast where we dive deep into the power of using video and storytelling with intentionality to drive meaningful results. In this special episode, host Troy reflects on a pivotal moment from 2004, a theater experience watching Mel Gibson's "The Passion of the Christ." As Troy Trussell recounts, the film brought the crucifixion story to life in a way that challenged, moved, and inspired its viewers. This episode, recorded on Maundy Thursday, explores the origins and meaning of the day as well as the profound impact that seeing the story of Jesus portrayed visually can have, not just on faith, but on how we communicate important truths. Through personal reflections and insights, Troy Trussell invites listeners to consider the role of video not only as art but as a tool for clarity, trust, and transformation, or in exploring the deeper stories that shape us. Join us as we take a strategic look at storytelling and faith.
13 Jan 2026
Unlocking Killer Growth in Digital Marketing with Guest Samuel McVay
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it's more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online. Together, they explore how video plays a crucial role in building trust and brand awareness, why a great website is still essential despite the rise of social platforms, and how streaming ads and new tech like AI are reshaping the marketing landscape. They also touch on content marketing and where your dollars could be being wasted. Whether you're curious about optimizing your digital marketing small business, interested in the metrics that matter, or just want to hear which movies inspire creative marketers, this episode is packed with real talk, actionable advice, and plenty of personality. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! CHAPTERS: 00:00 "Strategic ROI Partner for Growth" 05:36 "Prioritize Strategy Over Content Creation" 06:23 "Budget Drives Marketing Strategy" 11:39 "Owning vs. Relying on Platforms" 13:48 "Blogs: Relevance and Niche Value" 16:58 Exploring Local Stream Ads 20:42 "Expanding Successful Ad Campaigns" 24:07 "Creative Ads: Testing What Works" 28:47 "Streamlining Concepts with Quick Testing" 30:42 "AI Ethics in Content Creation" 35:28 "Overcoming Fear in Marketing" 37:12 "Freelancers: Honest Marketing Approach" 40:18 "Premeditated Marketing for Success" 45:29 "Emotional Impact in Action Movies" 45:52 "Sharing Nostalgic Stories"
30 Dec 2025
Why Podcasting Still Builds Trust and Authority in 2026
Welcome to another episode of the Strategic Motion Podcast! In this conversation, Troy Trussell dives into why podcasts remain a powerful tool for building authority, relationships, and long-term ROI, even as attention and trust become harder to earn in the increasingly crowded digital landscape. Sharing stories from his own early adventures in podcasting, Troy explores what sets podcasts apart from fleeting social media trends, and why consistency and strategy are key to standing out. You'll hear practical insights on treating your podcast as a true business asset, not just a hobby, and leveraging it as the cornerstone of your marketing efforts. Whether you're thinking about launching your first show, wondering about equipment, or concerned the market's too saturated, this episode offers advice on starting simple, staying consistent, and repurposing your content for maximum impact. Plus, stick around for a quick film talk where Troy Trussell discusses the movie "Ready Player One," its reflection on gaming and culture, and what it can teach us about where digital media might be headed. If you care about trust, clarity, and moving your marketing forward with intention, you won't want to miss this episode! 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Origins of the Troy and Travis Show" 03:48 "Why Podcasts Succeed or Fail" 08:31 "Podcasting: Start Simple, Stay Consistent" 10:34 "Who Should Start Podcasting?" 15:18 Gaming as Modern Youth Workforce
23 Dec 2025
The Top 10 Christmas Movies of All Time
Welcome back to the Strategic Motion Podcast! In this festive episode, host Troy Trussell gets into the holiday spirit by sharing his personal top 10 Christmas movies of all time. From action-packed classics like "Die Hard" to nostalgic favorites such as "A Charlie Brown Christmas" and "Home Alone," Troy Trussell offers a mix of heartfelt reflections, fun trivia, and a dash of humor. He also sprinkles in a bit of family advice and encourages listeners to make their own holiday movie lists. Whether you're looking for Christmas viewing inspiration or a touch of seasonal cheer, this episode promises to help you embrace the joy—and the strategy—of celebrating the holidays with family, film, and a little bit of cinematic magic. 👇 Don't forget to subscribe and share! 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Top 10 Christmas Movies" 03:03 "Classic Grinch Tale Praised" 07:34 "Emmett Otter's Jug-Band Christmas" 09:38 "Ralphie, BB Guns, and Memories" #VideoMarketing #CreativeBusiness #Podcast #ContentCreation #Photography #SocialMediaStrategy #FilmTalk #StrategicMotion
16 Dec 2025
How Video and Podcasts Drive Real Business Growth
On this episode of the Strategic Motion Podcast, host Troy Trussell sits down with family therapist, coach, and longtime podcaster Adam Gragg for a candid conversation about perfectionism, authenticity, and using courses and podcasts to inspire real business growth. Adam Gragg shares why it's better to aim for a "seven" instead of perfection, the power of video in making educational content actionable, and how being real on camera can connect you with your audience. Together, they unpack lessons from managing online courses, discuss what makes content "evergreen," and trade tips on blending polish with personality. Plus, they dive into how to embrace feedback, iterate your work, and repurpose podcast episodes into months of valuable content. Whether you're thinking of launching your own podcast or want to transform your expertise into a course, this episode is packed with insights, inspiration, and a little movie talk that you won't want to miss. 👇 Don't forget to subscribe and share! 📸 Connect with Adam: Website: https://www.decideyourlegacy.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Embrace Imperfection: Aim for 7" 05:16 "Practical, Actionable Teaching Tools" 07:10 "Embracing Imperfection in Growth" 11:37 "Act Natural on Camera" 16:15 "Audio Learning vs Screen Time" 16:55 "Screen Time Paranoia" 22:51 "Questions for Deeper Living" 24:31 "Podcasting Tips: Share Your Wisdom" 28:22 "Stand Out Through Connection" 30:23 "Podcast Content Yields Reels" 33:32 "Movie Recommendations?"
9 Dec 2025
The Industry Secret Behind Viral Short Video Growth
In Episode 5, I dive deep into the truth about video strategy and why a one-size-fits-all approach just doesn't work. Hear real, behind-the-scenes stories of helping a realtor explode her social media following from 1,000 to 50,000 with daily videos, and why the exact same method flopped with a health insurance business. Why did it work for one but not the other? I'm breaking down the crucial differences between industries, explaining how to craft the perfect strategy for your business, and sharing practical questions you should ask before you ever hit record. From understanding your audience's fears and desires to matching your content style with your industry's unique pace and tone, this episode is packed with actionable advice for marketers, business owners, and anyone trying to stand out using video. Plus, don't miss this week's fun Film Talk segment with a nostalgic look at "A Christmas Story," full of laughs and holiday memories. If you want to make video work for your business (not just chase trends), hit play and join us for real talk and smart strategies. Like, subscribe, and comment: What's your favorite Christmas movie? CHAPTERS: 00:00 "Strategic Video Insights for Growth" 04:33 "Experimenting with Growth Strategies" 07:32 Content Strategies Vary by Industry 13:10 "A Christmas Story Obsession" 14:42 "Ralphie Fights the Bully" #VideoMarketing #ContentStrategy #BusinessGrowth #RealtorMarketing #MarketingPodcast #ChristmasMovies #StrategicMotionPodcast
2 Dec 2025
Turning Passion Into Purpose with Alex Brewer
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with special guest Alex Brewer, owner and founder of Alex Michelle Media, to dive deep into the world of video, photography, and creative business growth. Alex Brewer shares her unexpected journey from church photography to running her own media business, accidental pivots, and the power of adapting under pressure. You'll hear stories of shooting concerts for nothing but pure love of music, experimenting with reels and social media strategies, and why authenticity always wins in the world of content creation. Highlights include: • Why concert photography is • Alex Brewer's creative sweet spot • Navigating client expectations in social media and video marketing A fun Film Talk segment, featuring "Inside Out" and "A Quiet Place," and why movies make us feel so much. Whether you're a content creator, marketer, small business owner, or just love hearing authentic stories about creativity in action, this episode is packed with insights, humor, and practical advice to help you move with purpose. 👇 Don't forget to subscribe and share! 📸 Connect with Alex: Instagram & Facebook @AlexMichelleMedia Website: https://alexmichellemedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 - Accidental Path to Photography 03:30 - Indie Music Obsession 09:17 - Family Channel's Unexpected Success 12:56 - Building Client Vision Through Strategy 15:11 - Creative Support for Businesses 20:01 - Reluctant to Embrace AI 23:50 - Age-Aligned Sequels Insight 28:24 - Silent Film's Haunting Impact 29:37 - Video & Photography Services #VideoMarketing #CreativeBusiness #Podcast #ContentCreation #Photography #SocialMediaStrategy #FilmTalk #StrategicMotion Listen now and get inspired to take your next strategic step forward!
25 Nov 2025
Why Consistency Beats Viral Videos Every Time
Welcome back to Strategic Motion! In this episode, I unpack one of the most powerful yet overlooked concepts in marketing: consistency. Everyone wants to go viral, but real results come from showing up, even when it's boring. Discover why most businesses struggle with their marketing, not because they're bad at it, but because they work in bursts instead of building momentum. I will share actionable tips to help you stay intentional, build trust with your audience, and create a repeatable content strategy. No full-blown production team required! Plus, stick around for a special segment where I review the cult classic movie Fight Club and explore why its themes still hit home today. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Strategic Motion: Power of Consistency" 04:56 Monthly Content Strategy Tips 07:52 "Fight Club: Chaos and Identity" 10:26 Iconic Fight Club Moments #MarketingTips #ContentStrategy #FightClub #BusinessGrowth #StrategicMotionPodcast #videomarketing
17 Nov 2025
Elevating Client Trust With Impactful Testimonials
Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell sits down with his first-ever guest, Jason Garraway, owner of 316 Health Insurance. Together, they dive into the powerful role that video has played in Jason Garraway's businesses, from using testimonial videos to build trust with skeptical clients, to launching a YouTube channel with hundreds of educational clips aimed at demystifying health insurance. Listen in as Jason Garraway shares real stories about embracing video strategically, not just for marketing, but to empower clients, motivate staff, and stand out in competitive industries. The conversation touches on wins, missteps, and why some videos unexpectedly go viral months or even years later. Plus, the two swap movie favorites in Film Talk Segment and reveal what fuels their passion for strategic content creation. If you're a business owner or marketer looking to use video with more purpose and impact, this episode is packed with actionable insights and honest reflections from the real world of strategic motion. 00:00 "Using Video to Share Stories" 04:11 Testimonial Videos Build Trust 09:19 "Team Growth Through Storytelling" 12:37 Elevating Trust Through Video Strategy 14:44 "Educational Home-Buying Series Idea" 16:44 "Matrix Fan and Deep Dive" Don't forget to subscribe for more real stories and smart strategies on making your video content work! A Trussell Media Podcast: https://trussellmedia.com/
17 Nov 2025
How One Homepage Video Became a 24/7 Sales Rep for an Estate Planning Business
Welcome to the very first episode of the Strategic Motion Podcast! Hosted by Troy Trussell, founder of Trussell Media, this show dives into the real stories and smart strategies behind content that fuels business growth. In this kickoff episode, Troy shares a powerful example of how one well-crafted homepage video continues to bring in business years after it was made, proving that intentional, purposeful content can have a lasting impact. He also breaks down why strategic planning is crucial in today's marketing landscape, and discusses why video is an essential tool for building trust and driving results. Plus, don't miss the "Film Talk" segment, where he revisits the impact of the classic film The Matrix. Whether you're a small business owner, a growing brand, or a marketer striving to make your content work harder, this episode is packed with insights to help you take your marketing to the next level. 00:00 "One Video Transformed His Business" 04:10 Better Content Drives Long-Term Results 07:11 "Experiencing The Matrix" Curious what a homepage video could do for your business? Check out Troy's work & his podcast "Strategic Motion." DM him or visit trussellmedia.com! If you're tired of creating content that vanishes, take the red pill & get STRATEGIC.
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