The Strategies that Stack podcast has something for you if you’re a service provider, coach, consultant, shop owner, course creator, or online business owner that is ready to put marketing strategies into action that work today - not 2 years ago.
Victoria is a digital marketing consultant, the founder of the Conversion Catalyst Club, and travel enthusiast. She is always down to see and try new things, hear about new marketing strategies and she uses what she’s learned over her 10+ years as a marketer to teach her listeners how to create their own marketing strategy that makes them completely unignorable.
Each week Victoria will be interviewing experts at the top of their field on their unique marketing strategies and how they stack together. She’ll also be answering questions like:
How do I juggle all the things that go into marketing?
How do I market without social media?
Where do I find clients?
How do I turn my passion into my full-time income?
Am I ready to leave my 9-5?
How do I build my dream life?
How do I sell in the DMs
Can I create passive income?
Are you in? Grab a cold brew, your favorite notebook, and let's talk strategy.
Business owners who seem to effortlessly articulate their expertise often have a secret weapon: a solid framework. It’s not about memorizing pitches or rehearsing lines until they’re perfect. Nope! It’s about creating a structure that not only clarifies their own understanding but also resonates with others. You ever notice how some folks can jump into any conversation and just nail it? That's because they’ve taken the time to develop a framework that makes their message clear and engaging. In this chat, I dive deep into why frameworks are essential and how they can transform the way you communicate what you do.
Let’s break it down: first, what exactly is a framework? It’s a basic structure that underpins your expertise, allowing for clear communication without the fluff. Think of it as the backbone of your message. When I crafted my first framework, everything changed for me. Suddenly, discussing my work felt natural and organic. I could share my insights without the pressure of remembering every detail. It was like putting on a comfy sweater—easy, familiar, and totally me!
But that’s just the beginning. A framework not only reflects your unique experiences and insights, but it also positions you as a thought leader in your field. You become a category of one, making it tough for others to copy your style and approach. This episode isn’t just about theory; I’ll walk you through the nitty-gritty of creating your own framework, from understanding your audience to articulating your message clearly. So, grab a snack, kick back, and let’s get into the juicy details!
Takeaways:
The best business owners make their expertise seem super easy and natural.
Creating a framework can help articulate your expertise clearly and consistently.
Good frameworks arise from deep understanding and reflect real patterns from your experiences.
Having a unique framework positions you as a thought leader and makes you hard to copy.
5 Feb 2025
Navigating the Nuances of Conscious Marketing with Ashley Sang
In the latest chat on Strategies that Stack, we dive into the juicy world of values-driven businesses with the fabulous Ashlee Sang. Picture this: a conversation that’s not just about making a quick buck, but about creating a business that feels good and does good. Ashlee, who’s a pro at helping multi-passionate, overthinking entrepreneurs find their groove, shares her insights on what it means to market consciously. She talks about how conscious marketing isn’t just a buzzword; it’s a mindset. It’s about being intentional with every dollar we spend, every word we say, and every connection we make. You’ll hear her personal journey from the nonprofit world to becoming a brand messaging strategist, and trust me, it’s as wild and organic as it gets!
We also dig deep into the nitty-gritty of ethical marketing. Ashlee and I banter about how it’s all about building relationships founded on trust and transparency. It’s refreshing to hear her perspective on how impact isn’t just some lofty goal; it’s in the small daily actions we take. Whether it’s choosing to support women-owned businesses or being mindful of how we communicate with our audience, every little effort adds up. Ashlee’s take on conscious marketing is not just practical; it’s downright empowering. She encourages us to embrace the gray areas and make choices that align with our values, even if that means stepping off the beaten path.
By the end of our chat, you’ll be inspired to rethink how you approach your business strategy. Ashlee’s wisdom will have you questioning whether your marketing tactics truly reflect your values. We’ll cover everything from how to audit your values, to the importance of transparency in your messaging. So grab your favorite drink, kick back, and let’s get into how we can all create businesses that not only thrive but also resonate with what truly matters to us.
29 Jan 2025
Personal Branding 101: Get Known for What You Do Best
Personal branding is essential for anyone looking to stand out and be known for their unique contributions. In this podcast, we're chatting through how to build a personal brand through practical, actionable steps rather than vague advice. She emphasizes the importance of understanding your core values, mission, and the audience you wish to serve. By breaking down the components of a personal brand, such as content creation, visuals, and the overall vibe you present, Victoria provides listeners with the tools they need to stop being a best-kept secret. Tune in for insights on how to position yourself effectively and start making an impact in your industry today.
Takeaways:
Personal branding involves finding the intersection between how you see yourself and how others perceive you.
To start building your personal brand, focus on your core values and mission statement.
Creating content around four specific pillars can help maintain focus and consistency online.
It's essential to establish both owned and rented homes for your personal brand presence.
Authenticity in personal branding means aligning your online persona with your real-life self.
Determining your target audience is crucial for effective personal branding and content creation.
22 Jan 2025
9 - No Money, No Problem: Effective Marketing on a Shoestring
I'm so excited to announce I've started a YouTube channel. (https://www.youtube.com/@victoriahboyd)
In this episode of Strategies that Stack, I break down how to market your business effectively without a massive budget. Whether you're just starting out or looking to be more strategic with your resources, this episode provides actionable strategies you can implement immediately.
Chapters:
00:02 - Introduction to the Podcast
02:01 - Understanding Your Marketing Budget
08:31 - The Power of Storytelling in Marketing
12:19 - Nourishing Your Creativity
16:28 - Building Community for Marketing Success
19:33 - Strategies for Effective Marketing
Recommended Links:
Join Conversion Catalyst® Club and work with me (https://victoriahboyd.com/conversion-catalyst)
Follow me on TikTok (https://www.tiktok.com/@victoriahboyd)
Follow me on BlueSky (https://bsky.app/profile/victoriahboyd.com)
Yap with me on Threads (https://www.threads.net/@victoriahboyd)
13 Jan 2025
Part 1: TikTok Takedown - Why this Matters (even if you don't use TikTok)
Even if you don't use TikTok for business, there are a lot of potential ramifications of a TikTok ban. In this three (four?!) part series, I'm exploring the significant impact it could have on small businesses and the creator economy. With TikTok contributing an impressive $24.2 billion to the U.S. economy in 2023, including $15 billion from small businesses alone, the impending loss of the platform raises urgent questions about audience growth and marketing strategies. The discussion highlights the cultural shifts that TikTok has fostered, such as the normalization of raw and unfiltered content, which has influenced both online and offline interactions. As the conversation unfolds, listeners are encouraged to consider the risks of platform dependency and the importance of diversifying their marketing efforts. The episode wraps up with actionable steps for creators and businesses to secure their online presence and adapt to the changing digital landscape.
Recommended Links:
Check out the Neptune App (https://theneptuneapp.com/) (Join their Discord to reserve your username)
Subscribe to my newsletter (https://strategiesthatstack.beehiiv.com/subscribe)
9 Jan 2025
8 - Creator Content is King: How to Leverage It for Your Small Business
Creator marketing is rapidly evolving, and personal branding has become essential for small business owners looking to stand out in a crowded marketplace. Victoria H. Boyd shares insights from the latest report on creator marketing trends for 2024 through 2025, highlighting that creator content significantly outperforms traditional advertising, driving better engagement and ROI. She emphasizes the importance of authenticity and consistent content, encouraging entrepreneurs to embrace their roles as creators and partners with influencers. Boyd also discusses the necessity of building genuine relationships with audiences, noting that people connect more with individuals than logos. With actionable steps for enhancing personal brands and leveraging creator partnerships, this episode provides valuable strategies for future-proofing your business in an ever-changing digital landscape.
Takeaways:
Creator content significantly outperforms owned content, highlighting the urgent need for authenticity.
Engagement, not follower count, drives conversions; prioritize creators with engaged communities.
Personal branding is essential for small business owners, making them relatable and trustworthy.
As TikTok continues to dominate, small businesses should diversify their content across platforms.
Building your personal brand now will future-proof your business against algorithm changes.
Collaborating with creators can amplify your reach and enhance your brand's visibility.
18 Dec 2024
7 - Reflecting on 2024: Key Lessons for 2025 Marketing Strategies
Strategies That Stack host shares actionable insights from 2024's marketing trends, highlighting the shift to trigger point marketing, personal branding, community identity, and low-ticket services for rapid transformations.
29 Oct 2024
6 - The Impact of Life Events on Branding
In this episode, I'm sharing my journey of rebranding my business, reflecting on my personal and professional evolution since 2014. I discuss the challenges I faced in establishing my personal brand, the impact of significant life events on my branding decisions, and the detailed process of rebranding, including the importance of hiring a designer. The conversation highlights the healing aspect of rebranding and how it has allowed me to align my business identity with my personal growth.
Related Links
I'm on YouTube! (https://www.youtube.com/@victoriahboyd)
Hiraya Design (https://hirayadesign.com/) (my brand designer)
Tonic Site Shop (https://tonicsiteshop.com/?ref=victoriahboyd) (use code VICTORIAHBOYD to save 15%)
Chapters
00:00 Introduction to the Rebrand Journey
10:16 The Decision to Build a Business
17:18 The Impact of Life Events on Branding
28:12 Healing Through Rebranding and Personal Growth
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
16 Oct 2024
5 - Can Social Media Ever Truly be Optional?
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
11 Sept 2024
4 - What I Learned Watching Webinars that Weren't from Marketers
In this episode, you’ll learn:
The evolving landscape of webinars and how to adapt them for modern audiences
Insights from non-traditional marketers to enhance your own webinar strategies
The benefits of shorter, more focused webinars
The importance of providing actionable content in your presentations
Tips for creating impactful and concise sales pitches during webinars
Relevant Links:
That TikTok Video (https://www.tiktok.com/@victoriahboyd/video/7400660808008781102?is_from_webapp=1&sender_device=pc&web_id=7387120890423313962)
Travel with me (https://www.foratravel.com/advisor/victoria-and-greg-boyd)
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
20 Aug 2024
3 - Structuring High-Performing Sales Copy with Sam Burmeister
In this episode of Strategies that Stack, I have the pleasure of delving into the craft of copywriting with the Sam, whose approach at her Nomad Copy Agency is as refreshing as it is revolutionary. Sam lays it all out, sharing how simplicity can make your sales message resonate and captivate your audience. We tackle the trials and triumphs of co-branding, the surprising role of timing in product launches, and peel back the curtain on the nuanced dance between human creativity and AI's growing presence in content.
Together, we explore:
- How Sam's nomadic journey shapes her entrepreneurial spirit and business acumen
- The key to crafting copy that’s clear, concise, and irresistibly persuasive
- The real-world lessons Sam brings to the table
- AI in marketing: friend, foe, or the new frontier?
- The innovative 'Copy On Demand' service and why it could be the game-changer you need
- The truth behind building authority and the importance of genuine, heartfelt collaborations over forced partnerships
Buckle up as Sam and I break down her unique strategies, ensuring you leave not just entertained, but stacked with actionable tips and a blueprint for success.
Sam's Website (https://www.nomadcopyagency.com/)
Connect with Sam on Instagram (https://www.instagram.com/nomad.copy/)
Copy on Demand (aff link) (https://victoriaboyd--nomadcopyagency.thrivecart.com/copy-on-demand/)
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
20 Aug 2024
5 - Embracing Expansion in Business and Marketing with Lucia Doynel
We join forces with the amazing Lucia Doynel!
With a discerning eye on the coaching industry, Doynel dissects the essentials of bona fide training and certification, ensuring clients emerge from their coaching experience both enlightened and enriched.
Throughout the episode, you'll hear about:
- Lucia's frank analysis of referral programs versus the dynamism of affiliate marketing
- The transformative power of relatable content and nurturing an inner dialogue that propels rather than hinders
- Strategies for embracing business growth that align authentically with your personal energy
- Overcoming the trepidation of visibility to fully activate the revenue potential of your business
- The delicate balance between ambitious business expansion and maintaining personal health and fulfillment
- A special peek into Doynel's complimentary marketing course, complete with perks for our listeners
Lucia's Website (https://www.luciadoynel.com/)
Connect with Lucia on Instagram (https://www.instagram.com/thelucias/)
Facebook Ads Course (https://www.luciadoynel.com/9adscourse)(sooo good!)
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
20 Aug 2024
2 - Why the Right Marketing Plan can Make or Break your Business
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
20 Aug 2024
1 - The Question that Paid Me Over $24,000
In this episode, Victoria is spilling the beans on a sales strategy that's brought in over $24,000. She drops a bomb with the question she asks during sales calls and DM chats: "What would stop you from working with me?" Victoria breaks down how this question gets customers thinking about any roadblocks, helps her handle objections right then and there, and even uncovers new ways to serve her clients. She's seen it lead to clients sealing the deal on the spot, skipping the whole contract and invoice rigmarole. Victoria urges you to give this question a whirl in your own sales talks for some serious game-changing action.
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
19 Aug 2024
0 - Burnout, Recovery, and Rediscovering Purpose
I created this podcast to provide online creators and entrepreneurs with actionable strategies to build a robust marketing framework. With my background as the former host of "Make It Marketable," I offer a nuanced perspective on the complexities of managing a personal brand in today’s demanding digital landscape.
In this episode, you’ll hear about:
The physical and emotional trauma that severely disrupted my plans
The pivotal moments that led me to question my role in social media management
My struggles with burnout, anxiety, and reevaluating my place in the online business community
The significant transformation that came from rebranding both myself and my business
My excitement for the podcast, the Conversion Catalyst Club, and leveraging AI technology to create custom bots
Mentioned Links:
Soulpreneur Scaling Stories Episode 22 (https://podcasts.apple.com/us/podcast/22-from-social-media-specialist-to-marketing-consultant/id1702309087?i=1000645831695)
My Brand Designer (https://hirayadesign.com/)
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio (https://helloaudio.fm?fpr=victoria97).
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 53 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
94
Social presence
0
YouTube
0
Engagement
32
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