Strategy Café: Business Growth for Hypnotists & Coaches

About Strategy Café: Business Growth for Hypnotists & Coaches

Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

Publisher

Pykthos

Category

business

Language

en

Explicit

No

First episode

12 Feb 2026

Latest episode

26 Oct 2026

Latest episodes

21 episodes in the feed.

1. 

   26 Oct 2026

   Stop Calling It Hypnosis, Testimonials That Sell & Clients From Scratch | Strategy Café Ep. 21

   Most practitioners say they want more clients. Very few can tell you the number they are actually trying to hit, and without it there is no way to know what is really in the way. In this episode, Chris and Timothy show you how to define your enough number and work backwards to find your one real constraint, then take questions live on getting clients from scratch with almost no budget, selling in a market that is wary of hypnosis, using AI without losing trust, and whether you even need a full website. In this episode, we discuss: - Why not knowing what to ask is itself your biggest constraint - How to define your enough number and work backwards to how many clients you need each month - Why you do not have to call what you do hypnotherapy, and what to lead with instead - How to collect real testimonials with no budget, and where to put them so they actually get seen - Dog whistle content: speaking so only your ideal client hears you - Why you might not need more clients at all, just clients who stay longer or pay more - What not to do with AI, including the one place it should never replace you - How to get smooth at your pitch, and the metrics that show where your business is leaking - The mini-site and single funnel most practitioners need instead of a full website CHAPTERS: 00:00:00 Welcome to Strategy Cafe, Episode 21 00:01:29 Detailed notes, and how to get your question answered 00:02:30 If you do not know what to ask, that is your constraint 00:03:49 Define your enough number and work backwards 00:06:12 The free Discovery Call Client Calculator 00:08:20 Using AI as an interviewer that will not let you off the hook 00:10:34 What the room wants to earn, and what is stopping them 00:12:20 A fiction author asks how to sell more books 00:16:20 When the expert starts teaching the process 00:19:15 Moving an in-person practice online and on the road 00:21:08 Starting from scratch in a market wary of hypnosis 00:24:13 You do not have to call it hypnotherapy 00:24:39 Is it true nobody wants to work online? 00:26:45 Real sessions for real testimonials 00:29:17 Why your website is not your constraint 00:30:29 Dog whistle content on almost no budget 00:33:31 Put your testimonials where people book 00:34:51 Maybe you do not need more clients 00:36:31 What not to do with AI 00:37:51 Never let AI be you on camera 00:40:45 Getting smooth with your pitch 00:42:59 Recording your metrics: how do customers happen? 00:46:00 When more clients is not the constraint 00:47:39 Getting a second opinion on AI strategy advice 00:51:48 Writing to the sentence your client says at night 00:53:45 One small freebie and one call to action 00:56:32 Finding where the conversation breaks down 00:58:26 Do you need a full website? The mini-site and one funnel 01:00:24 What is next, and the October 23 public webinar RESOURCES MENTIONED: - Discovery Call Client Calculator (free): https://dcc.pykthos.com - Niche Worksheet (free): https://get.pykthos.com/niche - DigitalMarketer, where Ryan Deiss asks "how do customers happen?": https://www.digitalmarketer.com - Opus Clip, AI-assisted video clipping: https://www.opus.pro - Descript, AI-assisted video editing: https://www.descript.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

2. 

   19 Oct 2026

   Live Website Teardown, The Six-Second Test & Proving You're the Expert | Strategy Café Ep. 20

   If a stranger lands on your website, can they tell in six seconds who it is for, what you are offering, and what to do next? Most practitioner sites cannot, and in this episode we run a live audit of a real homepage to show exactly where it breaks. Chris and Timothy also get into the thing that actually earns trust online, which is not your certificate or your years of experience, and why the services you provide are not the same thing as the people you help.In this episode, we discuss:- The difference between an AI agent and an AI skill, and why that distinction matters more than it sounds- How to build a skill that actually works, by running it and correcting it rather than writing it- Why most people are still using AI as a chat window, and what changes when you connect it to real tools- The six-second test every homepage has to pass: who is it for, what is it, what do I do next- Ad scent, and why a "book a call" button that opens an email quietly costs you leads- Why claimed expertise convinces nobody and demonstrated expertise convinces everybody- How a proven, repeatable process gives you an endless supply of content and something you can sell at scale- Why "I do hypnosis and NLP for anxiety" is a list of services, not a niche, and what to say instead- A live homepage teardown, including contrast, hero copy, friction and testimonials that do not match the offer- What a truly great testimonial sounds like, and why most of the ones you have are doing nothingCHAPTERS:00:00:00 Welcome to Strategy Cafe, Episode 2000:02:03 Agents and skills: what the difference actually is00:03:37 The website audit skill, and an open invitation00:07:26 How to build your own skill, and the Boardroom example00:12:21 Chat window or worker? Archiving a web page from a hot tub00:15:46 Mobile or desktop, and how to check your own site00:18:58 Why we pulled a page off a page builder so AI could maintain it00:21:25 Do not let the website be the thing that stalls you00:23:20 The six-second test: who, what, and what next00:24:41 Every element has one job, including the subject line00:26:20 Mail-to links, ad scent, and asking for too much too soon00:29:11 Matching the ad to the page, and why expertise is the currency00:33:02 Demonstrated expertise beats claimed expertise00:34:45 How to demonstrate it: explain the process, tell the story00:36:50 A proven, repeatable process is what lets you sell at scale00:38:57 Your services are not your niche00:40:15 Speaking your client's language: the tennis player and the swimmer00:42:58 Hypnotherapy for race car drivers00:45:25 Live audit, part one: first impressions of the homepage00:49:48 Live audit, part two: reading the report00:53:20 Failing the six-second test, and the contrast problem00:55:06 Friction, and testimonials that do not match the offer00:56:53 What a great testimonial actually sounds like01:00:10 Where to go from hereRESOURCES MENTIONED:- Enter the Loop, and the Jon Vroman testimonial referenced on the call: https://entertheloop.com- The Mike Mandel Hypnosis events page, rebuilt and maintained entirely by an AI agent: https://mikemandelhypnosis.com/events- Meta's Muse, a free personal AI agent now available in the US and Canada, mentioned as an entry point for connecting AI to real toolsJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

3. 

   12 Oct 2026

   How to Never Run Out of Content Ideas, Power Content & the 6-Second Test | Strategy Café Ep. 19

   You know who you help. Now what do you actually say to them? In episode 19 of the Strategy Cafe, Chris Thompson and Timothy September walk through the two-layer document that turns your own offer into twenty or more content topics you will never run out of, the audience-building mechanism that sits underneath it, and why a million views from the wrong people is worse for your business than five thousand from the right ones. The back half is a live website review that ends with a three-question test most practitioner sites fail.In this episode, we discuss:Why a million views from the wrong audience trains the algorithm against youPower content: value-first video, and how to build a retargeting audience from 25 percent video viewsThe two-layer content document, goals and action steps, and why every micro step is a piece of contentWriting evidence criteria instead of "I help people get unstuck"Using a walk, a voice recorder and an AI transcript to build the document from scratchThe Simple Machine: lead magnet, short-term engagement, indoctrination, and long-term nurtureThe test for demonstrated expertise, and the two things that destroy itA live website review, the six-second test, and selling the next step instead of the next fiveCHAPTERS:00:00:00 Welcome to Strategy Cafe, episode 1900:02:08 Marketing lesson one: nobody cares about you00:03:45 Laurel Portie, 7 Dollar Ads, and learning by saturation00:07:18 A million views or 5,000 of the right people00:10:11 Free beer on the front lawn00:11:01 Power content and building a retargeting audience00:13:16 The document that ends the question of what do I post00:14:39 Layer one: goals in plain language00:16:06 Stuck? Go for a walk with a voice recorder00:17:07 Layer two: action steps and where your content ideas come from00:20:58 Answering every timeline question on a sales call00:21:48 Not just ads: nurture sequences and newsletters00:24:38 Only 2 to 3 percent are ready to buy today00:26:33 Long-term nurture and the three ways to work with me P.S.00:28:04 If they need a glossary to understand you00:29:23 The marketing talk that sold nothing00:30:38 The Simple Machine, start to finish00:33:26 Where to get the free lead magnet training00:34:26 Demonstrating what you do on YouTube and in email00:36:42 The test for demonstrated expertise00:37:42 Abstraction and assumption00:39:20 Live website review: be kind, not nice00:40:27 The pop-up nobody has a reason to fill in00:41:36 Why "our team" is the wrong words for a practice of one00:43:53 Check your own site on your phone00:45:30 Modality soup and the kitchen renovation test00:46:25 Your About page, your headline, and nominalizations00:48:40 The niche clarity worksheet00:49:53 The six-second test, scored live00:51:51 Sell the next step, not the next five00:53:47 Why volunteering your work pays off00:55:17 Could you take action on Monday morning?00:57:27 Giving it away does not stop people buying00:58:10 Follow-ups coming, and where to join us nextRESOURCES MENTIONED:Niche Clarity Worksheet (free): https://get.pykthos.com/nicheFree lead magnet training, how to give potential customers a freebie they will love in exchange for their contact information: https://pykthos.com/getleadsJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

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