Interviews with the best advertising, design, photographic, typographic, illustration and film directing talent that are still alive*.
(*It's just easier.)
Every day I get great old print ads popping up in my feed.I'm reminded of Volkswagen's self-deprecation, Nike’s humanity and BMW’s intelligence.It’s easy to forget that each owes its existence to a magazine.Whose huge readership is responsible for the quality of the ad.Putting your product in front of so many people justified billing so many creative hours.And signing off such an expensive photographer, illustrator, celebrity, location, set build, etc.It's also why the converse is true today.There are still great print ads being produced, but they’re rare.Pick up most magazines and you’ll discover a slender selection of ads that have had neither time or money spent on them. They look like the clients made them at the weekend, after putting the kids to bed.Today’s tiny magazine audiences don’t warrant more.Which is a shame.It’s hard to explain just how important magazines once were and the role they played in people’s lives.As David Hepworth says ‘they were the internet’.David knows magazines – having written for the NME, Sounds and Smash Hits before becoming editor, then launching Just Seventeen, Q, Empire, Mojo, More! Heat and Word amongst others. I’ve listened to his podcast for the last 19 years.Each week, David and his Old Grey Whistle Test co-host Mark Ellen talk music and a bit of whatever’s happened that week.Very occasionally, David will talk briefly about the nuts and bolts of running a magazine, in particular, the symbiotic relationship between magazines and it’s advertisers.It's fascinating and I’m always left wanting to hear more.So I asked him to talk more.We had a very enjoyable chat, I hope you enjoy it too.
30 Jun 2026
LAURENCE GREEN (Pt. 2)
Faxes.Magic Markers.Hard copies of Campaign.Offices.Grant projectors.PMTs.U-matics.Scalpels.Memos.Information Departments.Flash.Spray mount.Chinagraphs.Secretaries.Pinboards.Foamboard.Lightboxes.CS10.Lighter fuel.Paintbox.Dupes.10x8s”.Contact sheets.Proofs.All gone.Replaced by something that did the job better.But what about all those great creative agencies, why did they vanish?Like Collett Dickenson Pearce, Gold Greenlees Trott, Howell Henry Caldecott Lury, Simons Palmer Denton Clemmow & Johnson.And Fallon.From ’98 to ’08 they seemed to rule the world with ads that appealed to the public as much as awards juries.They certainly haven’t been replaced by something better.Maybe if you hit it big in a certain decade it defines you as much as you define it, when that passes you go with it?Like Disco, Mike Myers and Pokémon GO.Or maybe it’s chemistry, that weird substance created when the founders are stuffed into the same test tube, maybe it evaporates when they leave?Laurence and I talk about this and more.Hope you enjoy it.
24 Jun 2026
LAURENCE GREEN Pt. 1
A planner!The third.Well, the other two weren’t talking about their careers, Paul Feldwick discussed his great book ‘Why Does The Pedlar Sing?’ and Sarah Carter reflected on working with John Webster.So maybe it's my first?Creative operating the seventies hated planners.'They ruined the business’ and ‘they took all the fun out of advertising’ being their most common complaint. As they see it; planners stole half their job.Their instincts were replaced by the data obsessed views of these Oxbridge types.Clarity became more important than cut through.They get accused of sanding off the edges and idiosyncrasies of their creative work.Therefore destroying Creative's winning lottery tickets.You can’t accuse Laurence Green of any of the above.Skoda ‘Cake’, Sony ‘Balls’, Cadbury’s ‘Gorilla’.(I could go on.)He’s wears his intelligence lightly, using it to simplify and explain, not impress.Regardless of the agency or creatives, the ads are simple, engaging and human.That can’t be a coincidence.Or could it? I asked him.Hope you enjoy it.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
4.9 / 5
14 ratings
Podcast Authority Score: 12 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
3
Social presence
0
YouTube
0
Engagement
51
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